Register For This Free Webinar

Generational Marketing for Housing in 2026

Sign up for our Generational Marketing Webinar, which will be held Wednesday, February 11, 2:00 PM ET.

What happens when five generations collide in a housing market transformed by climate anxiety, AI-powered everything, affordability gridlock, and a cultural shift toward meaning over materialism? You get a landscape where yesterday’s assumptions fail.

Green Builder Media’s annual provocative, data-rich Generational Marketing webinar will decode the emotional drivers, economic realities, design desires, and sustainability expectations shaping Boomers, Gen X, Millennials, Gen Z—and the emerging Gen Alpha.

Fill out this form to register

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Our Presenter

As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.

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