COGNITION Weekly Hot TakeDesigning for Wellness: What Today’s Homebuyers Really Want Health and wellness is now a top homebuying priority, with consumers seeking homes that actively... Apr 22, 2026 1:13:15 PMReading time2 min read
COGNITION Weekly Hot TakeThe End of the Starter Home Mindset First-time buyers are evolving faster than the entry-level housing models designed for them. Apr 14, 2026 2:36:10 PMReading time1 min read
COGNITION Weekly Hot TakeWhy Outdoor Living Is the Must-Have Feature in 2026 Outdoor living is shaping the home experience of 2026 more than any feature inside the walls. If... Apr 8, 2026 9:14:02 AMReading time1 min read
COGNITION Weekly Hot TakeEducating Buyers on Resilient Homes Resilient design can be the difference between a home in ruins and one that survives, but many... Mar 31, 2026 9:18:47 AMReading time2 min read
COGNITION Weekly Hot TakeWhat Makes a Home “Healthy”? Homebuyers are increasingly prioritizing features and upgrades that enhance their mental,... Mar 25, 2026 3:00:38 PMReading time1 min read
COGNITION Weekly Hot TakeLabor Shortages Are Driving Innovation in Building Products Builders are increasingly specifying easy-to-install products to curb disruptions caused by the... Mar 18, 2026 8:49:52 AMReading time2 min read
COGNITION Weekly Hot TakeInside Consumer Flooring Preferences What homeowners say they want in flooring isn’t always what they install. Mar 9, 2026 2:08:14 PMReading time2 min read
COGNITION Weekly Hot TakeBuilders Get Sustainability Right, For Now Many builders are meeting consumer expectations on sustainability, but the work is not yet done.... Mar 4, 2026 7:45:01 AMReading time1 min read
COGNITION Weekly Hot TakeThe Forces Behind Homebuying Decisions Buying a home isn’t just a numbers game; buyers weigh values like security, independence, and... Feb 26, 2026 10:52:47 AMReading time2 min read
COGNITION Weekly Hot TakeEnergy Efficiency Dominant Priority for Consumers COGNITION data clearly shows that buyers have entered a cost-driven era that is shaping 2026 and... Feb 18, 2026 10:27:59 AMReading time1 min read
COGNITION Weekly Hot TakeWhat Today’s Buyers Expect from Their Homes COGNITION Smart Data points to growing demand for resilient, high-performance homes that protect... Feb 11, 2026 11:01:15 AMReading time1 min read
COGNITION Weekly Hot TakeHigher Upfront, Lower Lifetime: How Buyers Define Home Value For modern homebuyers, affordability is measured over decades, not days. When homebuyers evaluate a... Feb 4, 2026 5:00:25 PMReading time2 min read
COGNITION Weekly Hot TakeHow Outdoor Spaces Support Health and Well-Being The healthiest room in the house might just be outside. Whether it’s a patio, backyard, or balcony,... Jan 28, 2026 1:34:34 PMReading time2 min read