How Builders Are Navigating an Uncertain 2025
Builder confidence was high at the start of 2025, but evolving economic factors are driving...
Posts about COGNITION Weekly Hot Take
EPDs and the Future of Product Selection
Without Environmental Product Declarations, or trusted eco-labels, your product risks being...
The Rise of Gen Alpha—And the Home of the Future
While Millennials and Gen Z have embraced sustainability and tech-forward homes, Gen Alpha’s wish...
Rebuilding Trust in an Era of Greenwashing
As younger generations grow more wary of the authenticity of sustainability claims, what steps can...
Homebuyers Want Long-Term Value, Not Just a Low Price
From Boomers to Gen Z, buyers across the generational spectrum are looking beyond price tags and...
What’s the Most Stressful City to Buy a Home?
A triple whammy of low inventory, supercharged migration, and rocketing prices cause high stress...
Vehicle-to-Grid Ready for Prime Time
As the growth rate for the electric vehicle market rises, vehicle-to-grid technology is enhancing...
Garbage Overflows in Communities from Coast to Coast
With COVID impacting public services, trash has piled up in streets, waterways, and open spaces in...
Home Sales Expected to Remain Strong in 2021
The housing market is projected to continue its growth trajectory throughout 2021 and 2022....
Consumers Switch Diets to Combat Climate Change
According to COGNITION Smart Data, consumers are making different dietary choices reduce their...
Consumers Reduce Waste During COVID
According to COGNITION Smart Data, consumers have become more aware of their plastic and food waste...
Builders Bullish about Green Products
According to COGNITION Smart Data, building professionals are as optimistic as ever about advances...
Remote Working Paradigm Shift
Remote working is no longer a trend precipitated by a pandemic, it’s now a long-term strategy that...
