Why Builders Should Integrate Solar: Market Insights
Solar demand is growing quickly, even with the impending elimination of solar incentives. Builders...
Posts about COGNITION Weekly Hot Take
Consumers Will Spend More for Sustainability Attributes
Do consumers consider sustainability an essential investment? According to COGNITION Smart Data,...
Keeping Your Sustainability Story to Yourself Is Bad for Business
Don’t be afraid to talk about your sustainability efforts. Staying silent will actually cost you...
The Push for EV Chargers in Every Home
Most of the 28 million EV chargers needed by 2030 will be installed in homes. Are you prepared?...
Climate Heats Up, Homes Toughen Up
In an era of extremes, resilience is becoming the new standard in home design. Each year, just when...
Redefining Prefab: Precision-Built for the Future
The perception gap is real—but so is the opportunity. With the right messaging, builders can...
Financial Pressures Fuel Smarter, Greener Remodeling Decisions
With high interest rates and an unpredictable market, many homeowners are remodeling instead of...
Smart Home Trends Builders and Manufacturers Can’t Ignore
COGNITION Smart Data shows that homeowners are turning to smart devices and AI to simplify daily...
Top 3 Outdoor Living Features Homeowners Care About Most
From garden beds to outdoor kitchens, our COGNITION Smart Data reveals what homeowners really want...
How Builders Are Navigating an Uncertain 2025
Builder confidence was high at the start of 2025, but evolving economic factors are driving...
EPDs and the Future of Product Selection
Without Environmental Product Declarations, or trusted eco-labels, your product risks being...
The Rise of Gen Alpha—And the Home of the Future
While Millennials and Gen Z have embraced sustainability and tech-forward homes, Gen Alpha’s wish...
Rebuilding Trust in an Era of Greenwashing
As younger generations grow more wary of the authenticity of sustainability claims, what steps can...
