Designing for Wellness: What Today’s Homebuyers Really Want
Health and wellness is now a top homebuying priority, with consumers seeking homes that actively...
Posts about COGNITION Weekly Hot Take
-1.jpeg?width=300&name=tierra-mallorca-rgJ1J8SDEAY-unsplash_(1)-1.jpeg)
The End of the Starter Home Mindset
First-time buyers are evolving faster than the entry-level housing models designed for them.
Why Outdoor Living Is the Must-Have Feature in 2026
Outdoor living is shaping the home experience of 2026 more than any feature inside the walls. If...
Educating Buyers on Resilient Homes
Resilient design can be the difference between a home in ruins and one that survives, but many...
What Makes a Home “Healthy”?
Homebuyers are increasingly prioritizing features and upgrades that enhance their mental,...
Labor Shortages Are Driving Innovation in Building Products
Builders are increasingly specifying easy-to-install products to curb disruptions caused by the...
Inside Consumer Flooring Preferences
What homeowners say they want in flooring isn’t always what they install.
Builders Get Sustainability Right, For Now
Many builders are meeting consumer expectations on sustainability, but the work is not yet done....
.jpg?width=300&name=jennifer-kalenberg-6mHNgUK1hDk-unsplash%20(1).jpg)
The Forces Behind Homebuying Decisions
Buying a home isn’t just a numbers game; buyers weigh values like security, independence, and...
Energy Efficiency Dominant Priority for Consumers
COGNITION data clearly shows that buyers have entered a cost-driven era that is shaping 2026 and...
What Today’s Buyers Expect from Their Homes
COGNITION Smart Data points to growing demand for resilient, high-performance homes that protect...
Higher Upfront, Lower Lifetime: How Buyers Define Home Value
For modern homebuyers, affordability is measured over decades, not days. When homebuyers evaluate a...
How Outdoor Spaces Support Health and Well-Being
The healthiest room in the house might just be outside. Whether it’s a patio, backyard, or balcony,...
