Redefining Prefab: Precision-Built for the Future
The perception gap is real—but so is the opportunity. With the right messaging, builders can...
Posts about COGNITION Weekly Hot Take
Financial Pressures Fuel Smarter, Greener Remodeling Decisions
With high interest rates and an unpredictable market, many homeowners are remodeling instead of...
Smart Home Trends Builders and Manufacturers Can’t Ignore
COGNITION Smart Data shows that homeowners are turning to smart devices and AI to simplify daily...
Top 3 Outdoor Living Features Homeowners Care About Most
From garden beds to outdoor kitchens, our COGNITION Smart Data reveals what homeowners really want...
How Builders Are Navigating an Uncertain 2025
Builder confidence was high at the start of 2025, but evolving economic factors are driving...
EPDs and the Future of Product Selection
Without Environmental Product Declarations, or trusted eco-labels, your product risks being...
The Rise of Gen Alpha—And the Home of the Future
While Millennials and Gen Z have embraced sustainability and tech-forward homes, Gen Alpha’s wish...
Rebuilding Trust in an Era of Greenwashing
As younger generations grow more wary of the authenticity of sustainability claims, what steps can...
Homebuyers Want Long-Term Value, Not Just a Low Price
From Boomers to Gen Z, buyers across the generational spectrum are looking beyond price tags and...
What’s the Most Stressful City to Buy a Home?
A triple whammy of low inventory, supercharged migration, and rocketing prices cause high stress...
Vehicle-to-Grid Ready for Prime Time
As the growth rate for the electric vehicle market rises, vehicle-to-grid technology is enhancing...
Garbage Overflows in Communities from Coast to Coast
With COVID impacting public services, trash has piled up in streets, waterways, and open spaces in...
Home Sales Expected to Remain Strong in 2021
The housing market is projected to continue its growth trajectory throughout 2021 and 2022....
