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2022 Media Kit
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As sustainability becomes the undeniable sweet spot of the construction sector, Green Builder Media continues to expand our engagement with progressive building professionals and consumers. In a recent reader survey, 95.9% of respondents indicated that they believe green building is now already mainstream or moving quickly in that direction.
Green Builder Media has established a deep and meaningful connection with our audience, offering them information and market insights about the importance of decarbonized, net zero, electrified, healthy, intelligent, resilient, water-conserving, solar-powered homes and buildings.
We endeavor to be the leading edge of the building industry, not just with our editorial voice, but also with our media offerings. Our 2022 lineup of exceptional projects and programs include:
- Housing 2.0: Year-long activation with Sam Rashkin designed to teach building professionals how to build more sustainable homes at a fraction of the cost; the program generated over 1,000 qualified leads in just 9 months in 2021
- Millennial Impact Campaign: Targeted editorial and engagement campaign for Millennial and older Gen Z home owners/buyers intended to help them make more informed home and product purchase decisions; the program generated over 1 billion impressions in less than 10 months in 2021
- COGNITION Smart Data: Market intelligence to inform your marketing, positioning, customer segmentation, and business development strategies; and given that 87.6% percent of our pro audience uses data in their decision making process, you can become an invaluable resource for them with COGNITION insights
- VISION House Projects: Showcase your products in the industry’s most advanced and sustainable projects; in 2022, Green Builder Media is launching 2 sustainable communities and our first branded pre-fab home
- Micro Projects: Highlight your solutions and sustainability story in targeted projects that generate custom content, testimonials and case studies—the ultimate influencer marketing program
- Product Launch Packages: Creative content marketing programs to launch your products and generate leads
- Magazine: Print media is alive and well, at least Green Builder, and we have the numbers—and the awards—to prove it! Green Builder magazine won best trade publication for the 9th year in a row, and 88% of recent survey respondents stated that they still rely on magazines for information
Ask us about our other advertising, content marketing, and custom programs!