
COGNITION SMART DATA
This is not your average building market intelligence.
In today’s volatile market, gut instinct doesn’t cut it. If you want to drive sales, outpace competitors, and stay relevant with today’s climate-conscious buyers, you need more than a hunch—you need real-time data that moves the needle.
COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, uses cutting-edge cognitive learning technology to deliver the insights you need to align products, messaging, and innovation with what homebuyers actually want.
COGNITION is the only market insights platform specifically engineered for the building industry’s sustainability transformation. We track evolving consumer behaviors, emerging technologies, policy shifts, competitive benchmarks, and market demand signals so you can adjust faster, sell smarter, and grow revenue—confidently.
When you know exactly where the market is going, you stop reacting and start leading.
What You’ll Get as a Subscriber:
Real-Time Market Intelligence
Access weekly COGNITION Hot Takes with continuously updated insights about buyer trends, regulatory changes, product adoption, and design preferences—from electrification and decarbonization to resiliency and healthy home technologies.
Deep-Dive Research Reports
Receive monthly COGNITION long-form reports, covering everything from embodied carbon to generational housing preferences and smart tech expectations, including analysis and interpretation of the data that will help you make more informed decision making.
Quarterly Briefings
Stay ahead with exclusive, subscriber-only virtual presentations that deliver the latest proprietary insights, trend analyses, and strategic forecasts to inform your planning and decision-making.
Lead-Generating Insights
Understand what drives homebuyer decisions and builder investments so you can align your offerings and messaging for maximum impact.
A Direct Line to the Future of Housing
From AI and advanced materials to the rise of regenerative homes, COGNITION is your early warning system for disruption—and your roadmap for opportunity.
Who It’s For:
- Builders & Developers ready to differentiate with data-backed intelligence.
- Product Manufacturers looking to understand market drivers and optimize product positioning.
- Architects & Specifiers seeking to future-proof projects with sustainable solutions.
- Marketers, Agencies, & Strategists aiming to optimize communication with today’s climate-conscious customer.
Pricing:
Annual Subscription paid monthly - 12 payments of $1,500.00
Or
Annual Subscription paid annually - 1 payment of $16,200.00
Unlock COGNITION Smart Data benefits today!
Contact us to learn more about how COGNITION Smart Data and COGNITION Academy can boost your building industry business and keep you ahead of your competitors.
COGNITION Smart Data Insights


Why Builders Should Integrate Solar: Market Insights

Consumers Will Spend More for Sustainability Attributes

Keeping Your Sustainability Story to Yourself Is Bad for Business

The Push for EV Chargers in Every Home

Climate Heats Up, Homes Toughen Up

Redefining Prefab: Precision-Built for the Future

Financial Pressures Fuel Smarter, Greener Remodeling Decisions

Smart Home Trends Builders and Manufacturers Can’t Ignore

Top 3 Outdoor Living Features Homeowners Care About Most

How Builders Are Navigating an Uncertain 2025

EPDs and the Future of Product Selection

The Rise of Gen Alpha—And the Home of the Future

Rebuilding Trust in an Era of Greenwashing

Homebuyers Want Long-Term Value, Not Just a Low Price

What’s the Most Stressful City to Buy a Home?

Vehicle-to-Grid Ready for Prime Time

Garbage Overflows in Communities from Coast to Coast

Home Sales Expected to Remain Strong in 2021

Consumers Switch Diets to Combat Climate Change

Consumers Reduce Waste During COVID

Builders Bullish about Green Products

Remote Working Paradigm Shift

Kitchen Design Trends

Home Office Reimagined

Sizzling Hot Solar

COGNITION Hot Take: Notable Housing Market Trends

COGNITION Hot Take: 2021 Housing Outlook

The Magnetic Appeal of Induction Cooking

COGNITION Hot Take: The Touchless Phenomenon

COGNITION Hot Take: Remodeling Hits Record Highs

COGNITION Hot Take: How Are We Doing?

COGNITION Hot Take: Prime Time for Wind and Solar

COGNITION Hot Take: Remodeling Trend on the Rise

COGNITION Hot Take: Millennials Flooding the Housing Market
