COGNITION SMART DATA

This is not your average building market intelligence.

COGNITION Smart Data is Green Builder Media’s pioneering suite of market intelligence and data services, uses cutting-edge cognitive learning technology to generate insights into behavioral patterns, purchase drivers, sentiment, and innovations that are transforming markets.

COGNITION focuses on leading-edge topics like net zero, electrification, healthy homes, renewable energy, resilient building, smart homes, outdoor living, and enabling technologies. 

The data team transforms this market information into meaningful and actionable business intelligence, enabling our clients to boost sales, increase the efficacy of marketing and outreach efforts, and develop products that match customer needs.

COGNITION Academy is Green Builder Media’s training, education, and curriculum development division, offering courses that cover sustainability, decarbonization, electrification, ESG, circularity, and green building fundamentals

Specific topics include healthy home essentials, smart home technology must-haves, climate responsive design, green product deep-dives, and green ratings systems and certification programs like ENERGY STAR and Zero Energy Ready Homes. 

Courses are offered in diverse learning formats with videos, interactive content, knowledge quizzes, data insights, and links to supplementary assets.