Big Trends in Behind-the-Walls Products
Featured at the 2024 IBS/KBIS Show, these powerhouse behind-the-walls products may not be visible...
RECENT NEWS
Prefab Passive House
25 carbon-neutral Passive House-designed community demonstrates the scalability of using prefab...
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Dig In! Highlights from Our “Dish It Out” Event
Did you miss sustainable baker Caroline Saunders’ tips and trends meeting with our Next-Generation...
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Graywater Recycling System Saves Up to 45 Percent on Household Use
Sophisticated systems from Hydraloop sanitize graywater, allowing it to be reused for toilet...
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Zero VOC Tiles Add to Home’s Durability
The VISION House Sussex features Daltile products, which provide beauty throughout the house and...
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Generational Marketing Webinar Kicks Off 2023
Watch this recorded webinar to learn how to optimize your business in any type of market.
The market may be cooling off, but your business doesn’t have to!
This Generational Marketing webinar highlights how building professionals and manufacturers alike can remain on the leading edge of innovation and relevancy by understanding the preferences, behavioral patterns, and purchase drivers for each generation.
Millennials and older Gen Zs don’t have the same expectations for homes as Xers, Boomers, and Traditionalists. Is your business prepared to meet changing market demands? Are you looking for insights that will enhance your company’s branding and competitive positioning? Do you want to understand how to more effectively reach and communicate with each generation? If so, this free webinar is for you!
Green Builder Media CEO Sara Gutterman presents the latest COGNITION Smart Data, providing clear proof points that illustrate how to best garner attention from and meet the needs of each generation, including purchase interest in sustainable, net zero, electric, healthy, connected, resilient homes.
By Samantha Carlin
Samantha is able to express her passion for the environment -- both natural and built -- as the special projects manager at Green Builder Media. Prior to joining the Green Builder Media team, she worked as an order management specialist at C.A. Fortune, a consumer brands agency. She is a recent graduate of the Master in Environmental Management program at Western Colorado University with an emphasis on sustainable and resilient communities. Originally from the suburbs of Chicago, she is currently thriving in Gunnison, CO where she enjoys the surrounding geology, mountain biking, and skiing.Also Read