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We’ve Been Here All Along…
2025 is Green Builder Media’s 20th anniversary. So much has changed in the past two decades as the green building market, and Green Builder Media along with it, has evolved from niche to mainstream.
We started with Green Builder magazine but have metamorphosized into so much more. Not only have we broadly expanded our offerings to include content marketing and media services, VISION House demonstration projects, Housing 2.0, Today’s Homeowner, COGNITION Smart Data, COGNITION Academy, COGNITION Carbon Offsets Marketplace, and sustainability consulting (wow, that’s a lot!), we’ve also had the unique privilege of playing an important role in transforming the building industry.
In the beginning, it wasn’t always easy. It’s challenging to build something out of nothing, and there were plenty of headwinds for a company like Green Builder Media, with a small, feisty team that insisted on nothing less than market transformation.
With passion, determination, and resilience, we have remained steadfastly true to our mission to build a better world. That has been the real secret to our success.
Together, we are building more than structures—we are building hope for future generations. Let us continue to work together for the next 20 years and beyond, knowing that every effort, no matter how small, contributes to consequential impact.


2024 State of the Building Industry

Frontlines of Climate Action: Green Building Grit and Gumption

Business Case for Decarbonization

Getting Attic Insulation Right

Roadmap to Decarbonization

Sara Gutterman, CEO
"When co-founding Green Builder Media 20 years ago, I never imagined how meaningful my work would be. I’ve had the incredible opportunity to work with a truly inspired team. Together, we’ve been able to make a real difference within and beyond the building industry. We have warmed hearts, touched lives, changed minds, motivated action, and instigated a whole lot of good trouble!"

Ron Jones, President
"Like anyone who has started a company, I want us to be successful. But more importantly for me, I want the company to be the most trusted in our sector. With integrity as our cornerstone, success will follow. Thanks to our passionate, committed and mission-driven team, we are truly helping to build a better world."

Matt Power, Editor-In-Chief
"I enjoy working for Green Builder, because we usually are on the right side of sustainability issues, moving the ball forward."

Craig Coale, Publisher
"Working for Green Builder Media is incredibly fulfilling, as it means working with an outstanding team committed to advancing sustainability in the built environment and supporting others in the industry who share this vision."

Cati O'Keefe, Chief Marketing Officer and Editorial Director
"I thoroughly enjoy doing work I love with a group of people who share my values. As important, the types of businesses we work with outside our organization are also generally aligned with our work mitigating climate change and raising home building standards."

Mel Smith, Web Editor
"I enjoy working for Green Builder because it is important to me that my work aligns with my values."

Samantha Carlin, Digital Content Director
"I am grateful to work for Green Builder Media, where I can channel my passion for the environment and creativity into promoting sustainable living and driving positive change in the world."
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Victoria Muharsky, ESG Specialist
"I’m fortunate to be among the few who get to live by Ray Bradbury’s words, “Do what you love and love what you do,” through my work at Green Builder Media. Each day, I wake up ready to wield my keyboard like a sword to spread the message about ESG and help decarbonize the building sector. I don’t see it as work; I see it as my way of giving back to my community and the planet."

Michele Learner, Associate Editor
"I've learned so much through my work with the Green Builder Media team and love sharing that knowledge with homeowners and industry professionals. It's inspiring to see the progress being made and continued innovations in building science."

Kabria Cummings, Design Director
"I enjoy working with Green Builder because we contribute to meaningful progress on sustainable initiatives, a mission that deeply aligns with the topics I am most passionate about."

Alan Naditz, Managing Editor of Green Builder Magazine
"Life has its challenges--especially now, more than ever. But Green Builder is up to the task of staying relevant and informative no matter what environment we live in, and I'm proud to be a part of it."
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2005
Sara Gutterman and Ron Jones incorporate Green Builder Media!

2006
First issue of Green Builder Magazine released, won Best Trade Publication from NAREE for 9 years!
VISION House Albuquerque

2007
VISION House St. Louis

2008
VISION House Orlando
Sustainable Home of the Year awards launched

2009
2010
Clocktower remodel in New Orleans
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2011
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2013
2014
2016
2017
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2018
2020
2022
2023
2025
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David and Laura Kohler, Chair and CEO & Chief Sustainable Living Officer, Kohler
"On behalf of Kohler Co. and all our associates, congratulations to Ron, Sara, and the staff at Green Builder on 20 years of advancing the key principles of sustainable construction. Kohler has a deep respect for Green Builder’s role as thought leaders and we applaud your take-action approach. We are proud of our partnership and look forward to continuing our support to help provide important education and leading-edge projects that raise awareness of living in a more sustainable world."

Scott Tew, VP of Sustainability & Managing Director, Trane Technologies
"I am beyond thrilled to join in the celebration of a monumental milestone – the 20th anniversary of Green Builder Media! For two incredible decades, this powerhouse has been at the forefront of the buildings industry, delivering unparalleled insights, groundbreaking stories, and fostering a community of innovation and collaboration focused on the best of the best in green buildings."

Laura Woodford, VP of Marketing, Greenfiber
"Greenfiber and Green Builder Media share a common goal to impact positive change for a better world. Your focus on green building and sustainable solutions, combined with continued support and collaboration have empowered us to advance our industry and ourselves. Thank you for your partnership throughout the years."

Steve Easley, Owner of Steve Easley & Associates LLC
"I am proud to say I have worked with Sara, Ron and the Green Builder staff for 20 years and consider them not only wonderful colleagues but friends as well. I have written monthly columns relating to building science in their award winning magazine, we partnered on three demonstration homes as well as numerous webinars and contributed to the new GBM ESV. Their reward for their consistent, tireless effort is to have one of the best publications in the design and construction industry."

Peter Pfeiffer, Founding Principal at Barley Pfeiffer Architecture
"The impact Green Builder Media has had on promoting climate-responsive design, and better buildings in general, over the past two decades is immense. What differentiates Green Builder Media from the others is that they understand buildings first-and-foremost have to be designed thoughtfully to respond effectively to their climatic setting before adding on renewables and expensive “do dads” that are questionable in terms of first cost and on-going maintenance. I have found Sara and her crew to be champions of smart thinking when it comes to institutionalizing climate-responsive design."

Jeremy Jones, Senior Associate Brand Manager, Shopper Marketing at Whirlpool Corporation
"Congratulations on reaching your 20th anniversary! Your leadership in sustainable building and commitment to innovation have been inspiring, and it’s been a privilege to collaborate with you on projects that promote energy efficiency, healthy homes, and environmental stewardship. We look forward to continuing our partnership and supporting your mission for many more years to come!"

Adam Zambanini, COO of Trex Company
"On behalf of everyone at Trex, I’d like to extend a huge congratulations to the team at Green Builder Media on their 20th anniversary! As a company founded on sustainable practices, Trex has enjoyed a long history of shared commitment with Green Builder to promoting environmental responsibility in our industry, from co-hosting educational webinars to collaborating on VISION House Mariposa Meadows. Ron and Sara are true visionaries with passion that is both unparalleled and unwavering. We look forward to your continued positive impact on our industry and the planet in the years to come."

Steve Byers, Co-founder & CEO of EnergyLogic
"There's a long list of people and organizations that work tirelessly to advance the cause of sustainability and all the associated facets of what that means; efficiency, resilience, IAQ, etc. Well, that short list of those who've really moved the needle for the benefit of us all has to include Green Builder Media. Sara and Ron have done the work, day-in and day-out for the past twenty years. I've worked with them personally and every time it's a joy and I come away richer for the experience."

Jeff Juger, Deputy GM & Head of ESS
"Ron and Sara have proven through Green Builder Media that you can do good and be successful. You can enjoy creature comforts and embrace sustainable living. I have worked with Green Builder Media for over a decade and with two different companies and have marveled at how casual observers and diehard environmentalists alike learn from Green Builder Media to make our communities more sustainable and resilient."

Frank O’Brien-Bernini, Board member, C-suite sustainability expert, former SVP and CSO of Owens Corning, author, mentor, percussionist
"For two decades, Green builder Media has been a beacon of light in the sustainability and green building world, inspiring and encouraging us all to innovate and ultimately participate in creating a better future, starting, but not ending, with the built environment. The meticulously curated stories, told through the eyes of the folks who actually wear the tool belts, have driven more positive action than Sara, Ron and their team will ever know."

Nora DePalma, Founder/Owner of Dialogue
"Congratulations to the Green Builder Media team on 20 years! Thank you for showing us a new way to think about construction and sustainability. By convening different sectors of the industry to be part of your community, you’ve helped us better understand and embrace new technologies and ideas. Here's to many more years!"

Mark Sapiro, Owner of Mark Sapiro Professional Building Services
"In 2012 Structure Homes had the privilege of collaborating with Green Builder Media to build the VISION House LA, in Pacific Palisades, CA. We introduced advanced technologies integrated into a beautifully designed home. We accomplished the goal of setting high standards of energy efficiency, conservation of water and resources, air quality and environmentally preferable building materials. VISION House LA was opened to the community and demonstrated that advanced methods of green building elements can be integrated into home building affordably. It was a wonderful experience to work with the GBM, an educational experience for our entire staff and for the industry at large. A highlight of my career!"

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