The U.S. housing market is at a critical juncture. This webinar explores options and solutions for optimizing attainability.
As of April 2025, the national median home price stands at $431,250, requiring an annual income of at least $114,000 to afford—a figure that far exceeds the 2023 median household income of $80,600. This growing disparity underscores the urgent need for innovative solutions to address housing affordability.
Join us for Housing 2.0: Managing Affordability Uncertainty on August 21 at 2:00 ET, a virtual discussion with industry icon Sam Rashkin that will unveil six proven strategies that enable substantial cost reductions without compromising quality or customer satisfaction.
These approaches focus on eliminating inefficiencies, optimizing design, and leveraging value engineering to deliver high-quality homes at accessible price points.
With insights from COGNITION Smart Data revealing that more homebuyers now prioritize long-term value over upfront costs,s , this session is essential for builders aiming to stay competitive in a challenging market.
Sam Rashkin’s two-decade career as a licensed architect includes serving on national steering committees for the U.S. Green Building Council (USGBC)’s LEED for Homes, Green Builder Media’s Green Builder Guidelines, the Environmental Protection Agency (EPA)’s WaterSense label, and EPA’s Indoor airPLUS label. He has partnered with Green Builder Media to develop the Housing 2.0 program , which empowers building professionals to design and construct higher-performance, healthier and more-sustainable homes at a fraction of the cost.
Webinar: Breaking the Housing Affordability Trap
The U.S. housing market is at a critical juncture. This webinar explores options and solutions for optimizing attainability.
As of April 2025, the national median home price stands at $431,250, requiring an annual income of at least $114,000 to afford—a figure that far exceeds the 2023 median household income of $80,600. This growing disparity underscores the urgent need for innovative solutions to address housing affordability.
Join us for Housing 2.0: Managing Affordability Uncertainty on August 21 at 2:00 ET, a virtual discussion with industry icon Sam Rashkin that will unveil six proven strategies that enable substantial cost reductions without compromising quality or customer satisfaction.
These approaches focus on eliminating inefficiencies, optimizing design, and leveraging value engineering to deliver high-quality homes at accessible price points.
With insights from COGNITION Smart Data revealing that more homebuyers now prioritize long-term value over upfront costs,s , this session is essential for builders aiming to stay competitive in a challenging market.
Click here to reserve your seat!
This Housing 2.0 presentation is sponsored by: Panasonic .
By Sam Rashkin
Sam Rashkin’s two-decade career as a licensed architect includes serving on national steering committees for the U.S. Green Building Council (USGBC)’s LEED for Homes, Green Builder Media’s Green Builder Guidelines, the Environmental Protection Agency (EPA)’s WaterSense label, and EPA’s Indoor airPLUS label. He has partnered with Green Builder Media to develop the Housing 2.0 program , which empowers building professionals to design and construct higher-performance, healthier and more-sustainable homes at a fraction of the cost.Also Read