76% Buyers Are Open to All-Electric Homes
The builders treating all-electric as a fringe conversation are about to realize they've been...
Victoria Muharsky
Victoria Muharsky is an ESG specialist at Green Builder Media, where she leads the ESG for Building Working Group. Under her guidance, the group has successfully overseen the release of the groundbreaking ESG Defining Principles. Crafted collaboratively by industry experts, these guidelines are revolutionizing the homebuilding sector's approach to ESG and sustainability.
Financial Transparency Is What Makes the Walk-Through Moment Possible
The "this is the one" moment buyers live for? It starts with financial transparency.
Why Your IAQ Messaging Isn’t Landing
Everyone cares about indoor air quality. They just don’t care for the same reason, and that’s where...
Why 55+ Communities Are Booming
Strong demand, high budgets, and cash buyers are reshaping the future of 55+ communities. Demand...
Designing for Wellness: What Today’s Homebuyers Really Want
Health and wellness is now a top homebuying priority, with consumers seeking homes that actively...
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The End of the Starter Home Mindset
First-time buyers are evolving faster than the entry-level housing models designed for them.
Why Outdoor Living Is the Must-Have Feature in 2026
Outdoor living is shaping the home experience of 2026 more than any feature inside the walls. If...
Educating Buyers on Resilient Homes
Resilient design can be the difference between a home in ruins and one that survives, but many...
What Makes a Home “Healthy”?
Homebuyers are increasingly prioritizing features and upgrades that enhance their mental,...
Labor Shortages Are Driving Innovation in Building Products
Builders are increasingly specifying easy-to-install products to curb disruptions caused by the...
Inside Consumer Flooring Preferences
What homeowners say they want in flooring isn’t always what they install.
Builders Get Sustainability Right, For Now
Many builders are meeting consumer expectations on sustainability, but the work is not yet done....
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The Forces Behind Homebuying Decisions
Buying a home isn’t just a numbers game; buyers weigh values like security, independence, and...
