Educating Buyers on Resilient Homes
Resilient design can be the difference between a home in ruins and one that survives, but many...
Victoria Muharsky
Victoria Muharsky is an ESG specialist at Green Builder Media, where she leads the ESG for Building Working Group. Under her guidance, the group has successfully overseen the release of the groundbreaking ESG Defining Principles. Crafted collaboratively by industry experts, these guidelines are revolutionizing the homebuilding sector's approach to ESG and sustainability.
What Makes a Home “Healthy”?
Homebuyers are increasingly prioritizing features and upgrades that enhance their mental,...
Labor Shortages Are Driving Innovation in Building Products
Builders are increasingly specifying easy-to-install products to curb disruptions caused by the...
Inside Consumer Flooring Preferences
What homeowners say they want in flooring isn’t always what they install.
Builders Get Sustainability Right, For Now
Many builders are meeting consumer expectations on sustainability, but the work is not yet done....
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The Forces Behind Homebuying Decisions
Buying a home isn’t just a numbers game; buyers weigh values like security, independence, and...
Energy Efficiency Dominant Priority for Consumers
COGNITION data clearly shows that buyers have entered a cost-driven era that is shaping 2026 and...
Who Wants Free Chocolate? Enter the Giveaway
Now is your chance to score free chocolate. Enter our Chocolate Month Giveaway today. Chocolate...
What Today’s Buyers Expect from Their Homes
COGNITION Smart Data points to growing demand for resilient, high-performance homes that protect...
Higher Upfront, Lower Lifetime: How Buyers Define Home Value
For modern homebuyers, affordability is measured over decades, not days. When homebuyers evaluate a...
How Outdoor Spaces Support Health and Well-Being
The healthiest room in the house might just be outside. Whether it’s a patio, backyard, or balcony,...
Generational Differences In Indoor Air Quality Priorities
Not everyone thinks about indoor air quality the same way, and that matters for builders. Here’s...
Marketing Green Building Through the Lens of Long-Term Affordability
Frame green features as cost-saving investments, and buyers will pay more.
