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Why Better Building Starts With Better Thinking
Award-winning builder Tim O’Brien joins The Impact Series to talk systems thinking, workforce...
Cati O'Keefe
Cati O’Keefe is the editorial director of Green Builder Media. She has 25 years of experience reporting and writing on all aspects of residential housing, building and energy codes, green building, and sustainability.
Housing Market Trends: Berkshire's Big Bet, Texas Water Risks, and Growing Demand for All-Electric Homes
The housing industry is entering a new phase—one where curb appeal and finishes still matter, but...
The Housing Industry Is About to Count What It Used to Ignore
From warranty risk to operational costs, Matthew Cooper explains why embodied carbon—and the new...
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Why Geothermal, Multifamily Housing, and HUD Are Suddenly in the Same Conversation
A new affordable Passive House megaproject, shifting federal housing priorities, EV fees, and...
New Homes Save Homeowners Money, But Builders Face Rising Defect Claims
This week’s housing news also includes Florida’s sweeping building code overhaul, AI’s growing...
New Ebook Explores the Case for Residential Fire Sprinklers
Green Builder Media’s latest free download examines the data, economics, myths, and real-world...
What Is a Home Actually Worth?
Retail learned long ago to sell experience, identity, and trust. Housing is still selling square...
Resilient Homes May Finally Pay Homeowners Back—But Questions Remain
This week’s housing news—from resilience incentives and climate-risk AI to affordable rental...
Can AI Scale Sustainably?
AI is often framed as the future of productivity and innovation. But what happens when the...
Housing News: New Orleans on the Brink, $9B Rebates in Limbo, 55+ Buyers Surge
Policy shifts, climate risk, and a new generation of buyers are changing how and where we build,...
Childcare Costs Vs. Housing Prices: A Cost Squeeze with No Easy Way Out
From water constraints to financing gaps, a new set of pressures is reshaping housing—and revealing...
The Real Barrier to Sustainability Isn’t Technology
From city halls to Washington to private capital, Chris Castro has seen where sustainability...
The Solar Boom Is Over. Now Comes the Reality
At the end of 2025, the 30% federal tax credit for residential solar and battery systems...
