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Ron Jones

Ron Jones, Co-Founder and President of Green Builder® Media, is recognized as one of the fathers of the green building movement. Instrumental in establishing guidelines and programs through NAHB, USGBC and a variety of regional initiatives, he has more recently worked with the International Code Council in the development of both the National Green Building Standard (ICC 700) and the International Green Construction Code. He is the charter chairman of the Green Builder Coalition, a grassroots non-profit advocacy group whose goal is to promote integrity in the building industry, and beyond, in an effort to return balance and harmony to the relationship between the built environment and the natural one. A recognized author and keynote speaker on four continents, his industry credentials and leadership experience, combined with his inspirational message and “take no prisoners” style, make him a high-demand presenter for conferences and events of all kinds.

Recent Posts

COVID-19 and Housing Case Study: Reducing Overhead

Posted by Ron Jones

Jul 23, 2020 2:33:58 PM

Hear a Northwest architect on how the pandemic has changed his business and 13 home trends he thinks will impact the housing industry long term.

Nathan Good, FAIA, of Nathan Good Architects Salem, Ore., shares his conservative approach to business during the pandemic. 

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Noise

Posted by Ron Jones

Jul 23, 2020 9:39:46 AM

Modern life is raucous in the best of times, but the ones we’re experiencing now would hardly qualify for high ratings.  Day and night, we’re bombarded with images and descriptions of conflict and suffering.  In fact, it’s hard to remember when the world has felt so unstable, so chaotic, so noisy.  The future, it seems, has seldom been more uncertain.

In my experience, nature has ways of letting us know when something is not right, that something is out of balance.  We’re seeing it in the form of a viral pandemic that’s ravaging our species, in blood and broken glass on our streets, teargas in our parks, smoke from burning buildings in our cities, in the despair that comes from decade upon decade of economic hardship and social inequity, and in the collapse of micro-environments and ecosystems around the globe.

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Follow the Light

Posted by Ron Jones

May 14, 2020 11:54:08 AM

It is said that it is darkest just before dawn. The path to the future is illuminated, we just need to know where to look.

Lately I have been hearing a lot of speculation around how things will shape up when we turn the corner on the current crisis and move on to the next version of whatever life and business are going to look like.  The most optimistic among us suggest that we’ll grasp the lessons we’ve learned and take a step up to a more responsible, more balanced approach in our work and in our daily activities, that we’ll find something worthwhile to hold onto and carry forward.

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The Finer Selling Qualities of Quality of Life

Posted by Ron Jones

May 5, 2020 11:02:36 AM

The early 2020 trade show cycle is well behind us now. Everybody seems to have moved on to thinking about the upcoming quarters of this year and even the 2021 calendar. But, I want to comment and share some takeaways from those recent experiences.

I always like to poke a little at the edges of the comfort zones of the people representing the various products, systems and services in the building industry, and the sustainability sector in particular. So, while cruising around and engaging in conversations at the two big shows in January—CES followed by Design & Construction Week—I experimented by gently introducing the suggestion that basically everybody there is selling the same thing: quality of life.

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Mariposa Dreamin’…

Posted by Ron Jones

Mar 5, 2020 1:36:44 PM

Green Builder Media President Ron Jones ruminates on the development of the VISION House at Mariposa Meadows, our net zero, off-grid sustainability center located high in the Rocky Mountains of Colorado.

On such a winter’s day, with the Vernal Equinox just weeks away and much of the lower forty-eight already basking in unseasonably mild conditions, the high country slumbers beneath a pristine, glistening blanket of white.  At least three popular ski areas in the state had recorded over two hundred inches of snow through the end of February, knowing full well that here in the Rockies a couple of the snowiest months on average, March and April, are still to come.

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Use a Sensible, not Senseless Marketing Strategy

Posted by Ron Jones

Jan 23, 2020 12:07:52 PM

They say it may be the most overused cliché of all. You know it well: “The definition of insanity is doing the same thing over and over again and expecting a different result.” Although the quote is generally attributed to Albert Einstein, there is no proof that he really said it. But whether it indicates actual insanity or merely foolishness, the act itself makes little sense.

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Transparency Lost

Posted by Ron Jones

Oct 31, 2019 12:18:30 PM

The first casualty of secrecy is trust.  A recent New York Times article shines the light into a dark corner of the building industry.

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Let’s do what we say—and mean it when we do

Posted by Ron Jones

Oct 25, 2019 5:01:07 PM

It is not unusual nowadays to read an opinion piece written by someone who is lamenting the loss of things we used to take for granted, such as courtesy, good manners, consideration or professional behavior. It would be easy to point to particular figures of prominence, politicians, professional athletes, celebrities and so on, and make them the targets of our dissatisfaction but that wouldn’t be completely fair or honest.

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That 'Ounce of Prevention'

Posted by Ron Jones

Aug 21, 2019 1:13:16 PM

When you reside at almost 9,000 feet above sea level, you don’t necessarily give local flooding a lot of thought. Flooding is something you see and hear about on the news coming from coastal regions and the farmlands in the Midwest. That changed for us here in the Colorado Rockies this summer, after we received roughly twice our normal snow accumulation over the winter. That tremendous snow load triggered massive avalanches here and in many other parts of the Mountain West, as they crashed down the slopes and chutes with incredible force.

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Here’s to a 10-Year Winning Standard

Posted by Ron Jones

Jun 13, 2019 11:37:20 AM

Just about this time of year a decade ago—yes, it really has been 10 years now—the Consensus Committee that had been seated to develop the first draft of the National Green Building Standard (NGBS, also known as ICC 700) and special members of the staff of what was then called the NAHB Research Center (which is now known as the Home Innovation Research Labs [HIRL], which served as the secretariat for the project), submitted the work to the American National Standards Institute (ANSI) for official approval.

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Building Irony

Posted by Ron Jones

Apr 18, 2019 12:50:17 PM

One of the great ironies of the state of the housing industry in this country is that, for at least as long as I can remember, the people who actually build houses, carpenters, masons, plumbers, painters, roofers, concrete finishers, and so on, are among those least able to afford to own, and in many cases even rent, the residences that they build.

In a small market like ours that fact is especially poignant since a disproportional part of our small workforce is engaged in the construction industry, second only to tourism related endeavors that are mostly in the recreational travel and services sector.  And, sadly, whether those workers make a living swinging a hammer or selling gasoline and pork rinds to summer visitors their local housing opportunities are about the same.  Poor at best.

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TNAH, The Never Affordable Hoax

Posted by Ron Jones

Feb 21, 2019 4:16:49 PM

Hypocritical (adjective):  the contrivance of a false appearance of virtue or goodness, while concealing real character or inclinations…

Hardly a week goes by when I don’t receive multiple communications from the National Association of Home Builders (NAHB) beating the drum for housing affordability and blaming any lack of same on a revolving list of outside forces, namely; regulations, safety and performance requirements, the scarcity of buildable lots, escalating costs of materials and labor, tightened lending rules, unfavorable interest rates, and housing policy in general.

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Welcome Again to the Restless Heart

Posted by Ron Jones

Nov 21, 2018 12:00:41 PM

Not long ago I joked with a group of people that being a builder must be comparable to being a serial killer: you can go silent for a while but that “next one” is always lurking around the backroads of your mind. Maybe the analogy isn’t really that far-fetched when you stop and think about it.

If you’re a builder, you never get over the urge to just build something. And sometimes the itch goes all the way down your arm to your hand, and you can almost feel the weight and balance of the hammer wrapped in your fingers.

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