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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Wake-Up Call: Will We Listen?

Posted by Sara Gutterman

Oct 17, 2019 8:48:38 AM

Andrew Winston, sustainability expert and author of Green to Gold and The Big Pivot, holds nothing back when asking tough questions about our future.  A tepid approach, he believes, would be irresponsible—even negligent—since he avows that we’re out of time for timid responses and flaccid action.  His approach is bold and his vision is big.  With wakeup calls all around us, he wonders if we have the wherewithal to listen.

Green Builder Media is in the throes of planning for our fourth annual Sustainability Symposium 2020: Improving the Human Condition, scheduled for January 20, 2020 on the UNLV campus in Las Vegas.  Known for being one of the most compelling and thought-provoking events of the year, the Sustainability Symposium is designed to elevate the national dialogue about intelligent solutions for a sustainable future. 

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Deadline is October 11: Sustainability Superheroes Unite!

Posted by Sara Gutterman

Oct 10, 2019 11:59:34 AM

For the past decade, Green Builder Media has bestowed Home of the Year awards upon a wide spectrum of remarkable projects.  But our annual awards program isn’t just limited to amazing green homes.  We also celebrate impactful innovations, sustainable municipal programs, and, my favorite, Sustainability Superheroes.  Do you, or someone you know, qualify for this prestigious distinction?

Since its inception over a decade ago, Green Builder Media’s Home of the Year Awards program has set the standard for recognizing excellence in residential performance, quality, intelligence, and sustainability. 

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Climate Change and the Housing Crisis

Posted by Sara Gutterman

Sep 26, 2019 10:13:09 AM

From Puerto Rico to Alaska, communities across the nation are being rocked by extreme weather events and natural disasters, further exacerbating the already snowballing housing shortage.  Some communities in the bullseye of this season’s assault haven’t even had time to rebuild fully from last year’s calamities.  Something has to give.

It’s no secret that our country is facing a far-reaching housing crisis.  California, New York, Florida, Texas, and Washington are reaching a breaking point with respect to housing shortages and homelessness, with over 250,000 people living on the streets in those five states alone. 

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Don’t Miss the Sustainability Event of the Year!

Posted by Sara Gutterman

Sep 19, 2019 12:19:36 PM

Green Builder Media invites you to join us at our fourth annual Sustainability Symposium on January 20, 2020 in Las Vegas.  Focused on the nexus between environmental stewardship, social equity, and financial abundance, the event will highlight how sustainable development can optimize health and opportunity.

Martin Luther King said, “There comes a time when one must take a position that is neither safe nor politic nor popular, but he must take it because his conscience tells him it is right.” 

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Connected Living: The Next Frontier

Posted by Sara Gutterman

Sep 12, 2019 10:20:52 AM

Connected Living offers homeowners new levels of convenience, efficiency, and independence as our smart homes can now learn our behaviors and respond accordingly to enhance comfort and cost-savings. Thorough COGNITION Smart Data, Green Builder Media is closely tracking key trends, market drivers, and innovations within the exploding connected living sector.

The proliferation of the connected living space is mindboggling.  Nearly 40% of Americans currently use smart technology in their homes.  65% of homeowners either own a smart home device or plan to purchase one this year.  Americans will spend $90 billion on smart home devices by 2023.  Once a homeowner purchases one smart home device, they are 70% likely to purchase another one.  And 60% of homebuyers will pay more for a smart home.

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Water: The Mitigating Factor

Posted by Sara Gutterman

Sep 5, 2019 11:08:38 AM

Water is the most pressing issue of our time.  If you’re in the building industry, it’s particularly important—simply put, if there is no water, there are no permits.  Rapidly changing water related codes, mandates, programs and pricing will continue to place new demands on the building sector, impacting every home and building. Green Builder Media is closely tracking the quickly advancing water sector with COGNITION Smart Data, revealing key trends, market drivers, and innovative technologies that can help solve for the growing water crisis.

Due to the combination of increased water consumption, climate change, pollution, poor infrastructure, and weak governance, nearly two-thirds of the global population lives in water stressed areas, making the need for innovative water solutions dire.

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Indoor Air Quality: An Exploding Market Opportunity

Posted by Sara Gutterman

Aug 29, 2019 8:45:49 AM

For many homebuyers, Indoor Air Quality (IAQ) has quickly shifted from a ‘nice to have’ to a necessity.  In fact, for some consumers, it is now as important as location when buying a home.  Green Builder Media is closely tracking the exploding market phenomenon of healthy homes with COGNITION Smart Data, and we’ve uncovered some interesting—and surprising—trends.

Indoor Air Quality (IAQ) has historically been the equivalent to the hypothetical monster lurking under the bed.  No one quite understood it, and, even though people had an inkling that it was scary and worth paying attention to, they hoped that by ignoring it, they could simply wish it away.

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Home of the Year and Sustainability Awards: Call for Entries!

Posted by Sara Gutterman

Aug 22, 2019 9:29:09 AM

Since its inception eleven years ago, Green Builder Media’s Home of the Year and Sustainability Awards program has set the standard for recognizing excellence in residential performance, quality, intelligence, and sustainability.   This year’s Call for Entries is now open—enter your high-performance project, standout community, innovative product, or Sustainability Superhero today!

Green Builder Media’s annual Home of the Year and Sustainability Award winners never fail to delight and inspire.  Featuring a broad spectrum of beautiful residential projects that incorporate advanced technologies, building science best practices, and forward-thinking design strategies, as well as innovative green products and pioneering professionals, our annual program highlights the best in sustainability.

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Endangered Species Act: Soul-Crushing Rollbacks

Posted by Sara Gutterman

Aug 15, 2019 12:13:00 PM

We are nothing without nature, and extinction does not allow for a do-over.  Which makes the Trump Administration’s proposed rollbacks to the Endangered Species Act particularly devastating—both for the planet and for the human psyche.

The environmental philosopher John Muir said, “The mountains are calling and I must go.  In every walk with nature, one receives far more than he seeks.” 

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Elevating Sustainability

Posted by Sara Gutterman

Aug 1, 2019 11:58:54 AM

Corporate sustainability has evolved far beyond a feel-good marketing strategy to engender goodwill and loyalty.  It has become an economic and environmental imperative, as companies, policymakers, and financial regulators across the globe recognize the risks associated with the failure to plan appropriately for climate change.  Fortunately, corporations in all sectors of the economy are answering the call with innovative approaches to sustainability. 

Armed with indisputable data and undeniable science, senior financial regulator and Trump-appointed member of the Commodity Futures Trading Commission (which oversees major financial markets) Rostin Behnam has publicly declared that the risks associated with climate change eclipse those posed by the mortgage meltdown that caused the 2008 financial crisis and ensuing recession.

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The Future is Zero

Posted by Sara Gutterman

Jul 25, 2019 10:41:52 AM

Innovation in high performance products, renewable energy, and automation technologies, and corresponding advancements in codes and policy, have facilitated a massive migration towards net zero energy structures, as affirmed by a new market report released by Team Zero.

The market is heating up for net zero building. Grand View Research Inc. projects that the global market for net zero energy structures will explode to $78.8 billion by 2025.

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Hard Choices Ahead

Posted by Sara Gutterman

Jul 18, 2019 11:12:06 AM

As climate change puts more cities and communities at risk of flooding, wildfire, super storms, drought, and other cataclysmic natural events, which areas will be hardest hit, and who foots the bill?

From coast to coast, U.S. cities are being brutalized by climate change.  As the toll of destruction escalates, lives are torn apart and costs skyrocket. 

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Lucky Seven: Green Builder Wins Again!

Posted by Sara Gutterman

Jul 11, 2019 11:01:38 AM

With humility and delight, Green Builder magazine proudly accepts the award for Best Trade Publication for the seventh year in a row from the National Association of Real Estate Editors (NAREE).  A hearty congratulations to our stalwart editorial team, and a sincere thank you to NAREE, as well as our readers, advertisers, partners, and friends, for your continued support and contribution to our ongoing success.

Since our launch in 2005, Green Builder Media has helped set the standard for excellence in sustainability, quality, resiliency, and wellness in the built environment.  There are many things that differentiate Green Builder Media, beginning with our unwavering commitment to and passion for making the world better, cleaner, healthier, and more efficient. 

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