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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

VISION House Seattle Cascades: The House the Experts Built

Posted by Sara Gutterman

Oct 16, 2018 9:51:09 AM

It’s not often that the opportunity comes along to redefine sustainability and set a new standard for building green in the current marketplace. But that’s exactly what Green Builder Media is aspiring to do with the next project in our VISION House demonstration series, as we work with CR Herro, VP Innovation at Meritage Homes, to design and build a template that can be replicated across the country.

Green Builder Media has always endeavored to swing for the fences, with the goal of setting the standard for excellence in sustainability, quality, durability, intelligence, and wellness in the built environment.  Everything we do advances our mission to improve the performance of homes in North America.

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The Align Project Shines Bright at Solar Power International

Posted by Sara Gutterman

Sep 27, 2018 12:10:57 PM

The Align Project, created by Green Builder Media and Austin-based prefab home builder, Kasita, made its debut this week at Solar Power International in Anaheim. Designed to educate people how to align our lifestyles with our values and environmental realities, the project stole the hearts and minds of attendees with its unique design, high performance products, smart technologies, clean mobility solutions, and compelling suggestions for enhanced sustainable living.

Green Builder Media partnered with prefab builder Kasita to develop The Align Project, a Rendezvous with Reality—a one-year housing exposition designed to challenge, disrupt, and re-imagine some of society’s most entrenched ideas about what it means to live the good life in the U.S.A. To do this, we’re dissecting the spaces we live in and the products that serve (and own) us, and challenging many so-called “common sense” ideas.

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Living In the Future’s Past: What Are We Hoping to Sustain?

Posted by Sara Gutterman

Sep 20, 2018 10:45:26 AM

Living in the Future’s Past, a new film by Academy Award winning actor Jeff Bridges and Director Susan Kucera, explores how cheap energy and animal instincts enabled us to create a system that prioritizes short-term thinking over the long-view, to the detriment of our species and our planet.  Do we have the ability to transform our behavior before it’s too late?

When most people think about Academy Award winning actor Jeff Bridges, they generally think about his classic roles in movies like The Big Lebowski, The Fabulous Baker Boys, and Crazy Heart.  But it turns out that “The Dude” is deeply concerned about the environment and the future of civilization, as evidenced in his latest film, Living in the Future’s Past

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Kasita CEO Ruminates on The Align Project and Small Footprint Living

Posted by Sara Gutterman

Sep 13, 2018 11:42:22 AM

The Align Project is like no other housing exhibition you’ve experienced. Our mission is to disrupt, challenge and re-imagine some of society’s most entrenched ideas about what it means to live the good life in the U.S.A. To do this, we’re dissecting the spaces we live in, the products that serve (and own) us, and challenge many so-called “common sense” ideas.

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California Plans to Source Only Clean Energy by 2045

Posted by Sara Gutterman

Sep 6, 2018 10:16:01 AM

Last week, the California State Assembly advanced a bill that would require the state to access 100% of its power from carbon-free energy sources by 2045, offering an example that other states may soon follow.

California took another important step away from fossil fuels last week when the State Assembly passed Senate Bill 100 (SB 100), mandating that electric utilities and other service providers generate 50% of their power from clean energy sources by 2027, 60% by 2030, and 100% by 2045. 

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EPA’s New Clean Power Plan: Are we Collateral Damage?

Posted by Sara Gutterman

Aug 30, 2018 9:50:15 AM

Albert Einstein astutely pointed out that “We can't solve problems by using the same kind of thinking we used when we created them”, an axiom that is apparently lost on the current EPA leadership. How can we possibly address our runaway emissions problems by reversing fossil fuel regulations and eliminating key requirements to clean up coal-fired power plants?

The Environmental Protection Agency (EPA) recently announced the Affordable Clean Energy (ACE) proposal, intended to replace the Clean Power Plan, giving states the authority to craft regulations for coal-burning power plants and eliminate “overly prescriptive and burdensome” requirements on “on-site, heat-rate efficiency improvements.”

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Change Makers

Posted by Sara Gutterman

Aug 23, 2018 1:21:44 PM

Meet the trailblazers who have made green thinking a lifelong effort.

It requires passion, commitment and perseverance to shape the will of an organization, and it takes colossal effort to pivot the mission and priorities of a company. These Eco-Leaders have dedicated their careers to achieving greater levels of sustainability within their organizations and impacted meaningful change.

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Calling All Sustainability Superheroes!

Posted by Sara Gutterman

Aug 16, 2018 9:51:12 AM

For the past decade, Green Builder Media has bestowed Home of the Year awards upon a wide spectrum of remarkable projects. This year, we’re expanding our annual awards program to include a few new categories, including greenest innovation, most sustainable municipal program, and, my favorite, Sustainability Superhero. Do you, or someone you know, qualify for this distinction?

Since its inception ten years ago, Green Builder Media’s Home of the Year awards program has set the standard for recognizing excellence in residential performance, quality, intelligence, and sustainability. 

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Villains and Victims: How the Climate was Lost

Posted by Sara Gutterman

Aug 9, 2018 8:16:07 AM

There was once a time, decades ago, when the climate—and the concept of climate action—wasn’t political. At that moment, stakeholders from the scientific, environmental, business, and political communities were aligned in their concern about carbon emissions and climate change, and just a few small acts of courage and political resolve could have set us on a course to curb emissions and heal the planet. But divisiveness, short-sightedness, and self-interest took over, and now we’re suffering the tragic consequences.

For a decade, from 1979-1989, there was a moment in time when climate action was considered urgent, bipartisan, and necessary for a healthy, prosperous future.  Scientists had already gathered 20 years of data, confirming that humans had, even at that time, altered the Earth’s atmosphere through the indiscriminate burning of fossil fuels. 

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Digitizing the Construction Industry

Posted by Sara Gutterman

Aug 2, 2018 10:24:33 AM

Digitization, automation, and robotics are coming—quickly—to the building industry. Venture capitalist Joe Blair explores how technology innovation could transform the sector by increasing productivity and addressing the labor shortage.

Despite huge technological advances in most areas of the global economy, much of the construction industry hasn’t changed in decades.  In contrast to sectors like communications, transportation, and manufacturing, the building industry has been slow to adopt advanced technology and digitization to transform business models, generate new revenues, and develop enhanced-value opportunities. 

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Selling Points

Posted by Sara Gutterman

Jul 23, 2018 11:52:28 AM

When it comes to energy efficiency products, it’s not just about the price tag anymore.

When we founded Green Builder® Media in 2005, energy efficiency was just emerging on the scene as a curiosity for progressive builders who wanted to differentiate themselves. While the topic was an elephant in the room for some builders who didn’t want to be forced into constructing higher-performance structures, innovative professionals understood that energy efficiency could provide enhanced value to customers in the form of comfort and cost savings.

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Announcing Green Builder’s Sustainability Symposium 2019: An Exceptional Event!

Posted by Sara Gutterman

Jul 19, 2018 9:25:38 AM

Green Builder Media is delighted to announce the Sustainability Symposium 2019: The Desert Shall Bloom, scheduled for February 18, 2019 at the fabulous Artemus W. Ham Concert Hall on the UNLV campus.  For anyone who cares about green building, sustainable innovation, and climate action, this is truly a can’t miss event.

Green Builder Media’s annual Sustainability Symposium has established a reputation for being one of the most interesting, inspiring, and fun events of the year, drawing an influential national audience of esteemed sustainability professionals, business executives, building professionals, elected officials, city planners, students, and national media.

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Pruitt Resigns: What’s in Store at the EPA?

Posted by Sara Gutterman

Jul 12, 2018 9:38:41 AM

Scott Pruitt’s short-lived tenure as administrator of the EPA—effectively an all-out assault on environmental protections—was ridden with questionable ethical behavior. Now that he has resigned and deputy administrator Andrew Wheeler has taken over, what’s in store for the agency?

Throughout his term as administrator of the EPA, Scott Pruitt was embroiled in scandal.  From bad travel choices to poor housing selections to unethical spending decisions, Pruitt stretched the limit of acceptable behavior.

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