<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=209258409501153&amp;ev=PageView&amp;noscript=1">
Green Builder Media Logo

Sara Gutterman

As Co-Founder and CEO of Green Builder Media, the nation’s leading media company focused on sustainable living, Sara has established a reputation as a visionary thought leader and passionate advocate for sustainability. She works closely with a diverse group of stakeholders in the building industry to develop impactful, long-term green strategies that are simultaneously sustainable and profitable. A former venture capitalist, she has participated in a portion of the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, Colorado with her husband, where she is a County Commissioner as well an avid long-distance runner, snowboarder, and Crossfit trainer.

http://www.greenbuildermedia.com/blog/author/sara-gutterman

Find me on:

Recent Posts

Building for Relevance

Posted by Sara Gutterman

Nov 30, 2020 1:04:35 PM

As consumer expectations change due to COVID-19, the VISION House at Mariposa Meadows shifts with it through unique design, construction and specifications.

Despite the ongoing uncertainty in many sectors in the economy, the housing industry seems to be a bright spot—at least for now.

Read More

Return to the Great Outdoors

Posted by Sara Gutterman

Nov 30, 2020 12:11:34 PM

As people spend more time inside, they’re finding solace in home remodeling projects.

Sustainable landscaping and outdoor living are on the rise, offering a welcome connection with nature and the security of self-sufficiency. Homeowners are rediscovering their gardens, swimming pools, backyards and other at-home recreational activities, as evidenced by market data harvested by COGNITION Smart Data. The volume of landscaping-related conversations has increased dramatically since the onset of the pandemic, with an overwhelmingly positive sentiment.

Read More

COGNITION Hot Take: How Are We Doing?

Posted by Sara Gutterman

Nov 25, 2020 11:46:19 AM

2020 has been a year of unprecedented challenges. Green Builder Media wanted to know how you’re doing. Here’s how you responded.

Between COVID-19, social unrest, historic wildfires, unprecedented heat waves, and catastrophic superstorms, 2020 will undoubtedly be remembered as one of the most grueling years in recent memory.

Read More

COGNITION Hot Take: Prime Time for Wind and Solar

Posted by Sara Gutterman

Nov 19, 2020 1:29:41 PM

While wind and solar power currently only represent 12 percent of domestic power supply, demand is exploding as renewable energy becomes less expensive than fossil fuel.

The renewable energy revolution is here: Even without tax incentives, wind power and solar power are now cheaper than fossil fuels on a national scale.

According to a recent study conducted by asset management firm Lazard, it is now less expensive to build new onshore wind and utility-scale solar power generation facilities than it is to operate existing fossil fuel facilities.

Read More

Introducing Housing 2.0: Prepare for Massive Disruption

Posted by Sara Gutterman

Nov 19, 2020 12:53:59 PM

Green Builder Media joins forces with building industry luminary Sam Rashkin to launch Housing 2.0, focused on creating the next generation of sustainable homes at a fraction of the cost.

Green Builder Media is thrilled to announce a partnership with building science expert and industry influencer Sam Rashkin to develop and implement Housing 2.0, a wide-ranging engagement and education program dedicated to facilitating disruption within the housing sector.

The Housing 2.0 program will empower building professionals to design and construct higher performance, healthier, more sustainable homes at a fraction of the cost.

Read More

Pausing Pandora

Posted by Sara Gutterman

Nov 12, 2020 2:06:49 PM

What a cruel and unusual year it has been. Rather than trying to make sense of 2020, can we extract meaningful lessons and look ahead to 2021 with a shared vision and greater sense of compassion?

Without doubt, 2020 will go down as one of the most traumatic years in recent history. Assaulted by pandemic, fire, flood, social unrest, and unruly politics, our nation has showed how divided and divisive it can be.

Read More

COGNITION Hot Take: Engaging Today’s Homebuyers

Posted by Sara Gutterman

Nov 12, 2020 1:50:55 PM

Millennials and older Gen-Zers have become the housing industry’s top influencers. What do they want, and what’s the best way to engage them?

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, more than 50 percent of today’s home buyers are under the age of 36 with a median income of just under $90,000. These buyers are largely college-educated, dual-income couples.

Read More

COGNITION Hot Take: Remodeling Trend on the Rise

Posted by Sara Gutterman

Nov 5, 2020 2:51:51 PM

As people are spending more time in their homes, they’re investing in a wide spectrum of upgrades to enhance comfort, functionality, efficiency, and wellbeing. We’re tracking one trend that recently started surging: ergonomics.

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, DIY projects have soared by 75 percent since the onset of the pandemic, even with concerns about spending.

Read More

The Responsibility and Opportunity of Clean Air

Posted by Sara Gutterman

Nov 5, 2020 12:26:08 PM

COVID has unveiled the ugly reality that viruses and other contaminants are transferrable by air, bringing the concept of healthy homes to the forefront of our national dialogue. As consumer awareness increases, the definition of healthy homes is expanding into something entirely new. What are the implications for homeowners, building professionals, and manufacturers?

As I wrote last week, COVID has expedited the adoption of a wide spectrum of enabling technologies that are increasing efficiencies in most sectors of our economy.

Read More

Vantage: COVID-Accelerated Technology Adoption Enhances Efficiencies

Posted by Sara Gutterman

Oct 29, 2020 12:35:01 PM

The coronavirus has irreparably changed our economy, enhancing digitization, expediting the adoption of a wide spectrum of technologies, and creating new efficiencies. What does this mean for the building industry?

According to a recent survey conducted by McKinsey, COVID-19 has accelerated the adoption of digitization and enabling technologies by up to seven years in the U.S. market (and 10+ years in Asia.)

Read More

COGNITION Hot Take: P is the New V

Posted by Sara Gutterman

Oct 29, 2020 12:08:55 PM

It has been said that ‘V’ has been the missing link in the HVAC equation, but no longer—since the onset of the pandemic, consumer interest in ventilation solutions has exploded, and the definition of proper ventilation has expanded.

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, there has been an astonishing surge in consumer interest in healthy homes, indoor air quality, and ventilation solutions this year, with much of the online conversation focused on keeping spaces safe and protected from COVID.

Read More

COGNITION Hot Take: Homeowners Brave the Elements

Posted by Sara Gutterman

Oct 22, 2020 12:16:35 PM

As the weather turns colder, nature lovers and entertainers are undeterred, as indicated by the spike in outdoor heating and firepit purchases.

Homeowners are bundling up, choosing to socialize safely outside rather than moving inside and risking infection, especially with the holidays on the horizon.

Read More

Transformation of Work

Posted by Sara Gutterman

Oct 22, 2020 11:54:50 AM

With another wave of coronavirus engulfing the country, companies are further delaying workers’ return to the office. The forced uptick in remote working is having unforeseen social, economic, and political impacts.

When COVID-19 shuttered the U.S. economy in March, companies in all sectors of the economy instructed their employees to work from home, thinking that it would be a short hiatus.

Read More

Connect with us on social media

facebook Instagram-logo1.gif twitter youtube linkedin pinterest 

New call-to-action
New call-to-action
New call-to-action
2020 Green Home of the Year Awards
Carrier  The HVAC Revolution