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Sara Gutterman

As Co-Founder and CEO of Green Builder Media, the nation’s leading media company focused on sustainable living, Sara has established a reputation as a visionary thought leader and passionate advocate for sustainability. She works closely with a diverse group of stakeholders in the building industry to develop impactful, long-term green strategies that are simultaneously sustainable and profitable. A former venture capitalist, she has participated in a portion of the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, Colorado with her husband, where she is a County Commissioner as well an avid long-distance runner, snowboarder, and Crossfit trainer.


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Recent Posts

COGNITION Monthly Snapshot: Coronavirus Leads to Changes in Homebuying

Posted by Sara Gutterman

Apr 2, 2020 1:34:57 PM

COGNITION Smart Data indicates changes in homebuying patterns, behaviors, and sentiment since the onset of the Coronavirus, highlighting progress and setbacks in the industry.

As people have been instructed to shelter in place, the number of in-person home showings has decreased dramatically.  However, builders and realtors are getting creative, showing homes via video and 3D home tours.  In fact, according to Zillow, there has been a 200% increase in the number of 3D home tours that have been created over the past few weeks.

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Trump Administration Seizes Coronavirus Pandemic to Roll Back Environmental Regulations

Posted by Sara Gutterman

Apr 2, 2020 12:56:36 PM

Stanford economist Paul Romer said in 2004 during a meeting of Silicon Valley venture capitalists that “A crisis is a terrible thing to waste.”  The Trump administration took this suggestion to heart by abruptly repealing, indefinitely, legally mandated public health and environmental regulations, granting companies carte blanche to pollute and rolling back fuel economy standards.

For an administration intent on chalking up complaints about its slow response to the Coronavirus pandemic as political gesturing and fake news, it pounced on the opportunity to advance its anti-environmental agenda under the cover of a national crisis.

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Special Report: Coronavirus and the Homebuilding Sector

Posted by Sara Gutterman

Mar 26, 2020 11:34:00 AM

In this special COGNITION Smart Data report, Green Builder Media highlights the impacts that we anticipate the Coronavirus will have on the homebuilding sector.

I sincerely hope that you and your family are staying safe and healthy. 

There are many unknowns swirling around the Coronavirus right now, but there is one thing of which I am absolutely certain: now is the time to step forward, be active, and provide people with ideas, inspiration, and authentic leadership.

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Homebuilding in the Time of Coronavirus

Posted by Sara Gutterman

Mar 19, 2020 12:47:34 PM

No one quite knows what the future will bring in these strange and unsettled times, but after talking with economists, building professionals, and manufacturers, I offer some insights into how the Coronavirus may impact the homebuilding sector.

There is nothing normal about this moment in time, and the Coronavirus has only just begun changing the rhythm of our lives. 

It’s unclear how extensively the Coronavirus will impact the economy.  Most economists agree that we’re heading for a recession.  Some project a “short but sharp” event, with a steep tumble in 2Q20 and a quick rebound in subsequent quarters.  Others forecast a longer downturn, with more dramatic impacts felt throughout the rest of the year.

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Coronavirus and the Phoenix

Posted by Sara Gutterman

Mar 12, 2020 12:51:18 PM

Between the World Health Organization’s declaration that COVID-19 has reached levels of a global pandemic, President Trump’s European travel ban, CDC’s projection that up to 45% of U.S. citizens will contract COVID-19, and the NBA suspending the rest of its season, yesterday was rough.  But, the human psyche is resilient, and it’s only natural to grasp for even a sliver of silver lining.

Let me be perfectly clear—there is nothing good about the COVID-19 global pandemic.  The impact of yesterday’s announcements left me speechless, and almost hopeless.

But I am nothing if not an eternal optimist, so I find myself clinging to even the most remote possibility of a positive outcome.

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Game Over: Death Knell for Fossil Fuels

Posted by Sara Gutterman

Feb 13, 2020 11:18:37 AM

As individuals, universities, investment funds, financial institutions, and even entire countries across the globe divest from fossil fuels, a new economic reality is emerging.  The writing is on the wall, and influencers ranging from BlackRock CEO Larry Fink to Mad Money host Jim Kramer are chanting the rallying cry.

At Green Builder Media’s recent Sustainability Symposium 2020: Improving the Human Condition, Green to Gold and The Big Pivot author Andrew Winston made it perfectly clear that the game is over for fossil fuels. 

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82 Million Reasons to Hope

Posted by Sara Gutterman

Feb 6, 2020 9:19:53 AM

At Green Builder Media’s recent Sustainability Symposium 2020, I delivered opening remarks that were intended to be both realistic and inspiring, pointing out the harsh reality of our situation while simultaneously outlining the many reasons to be hopeful about our future.

Amidst the unfathomable craziness that has become normalized daily life here in the U.S., I do my best to maintain some semblance of sanity. 

Heeding Comparative Mythology Professor Joseph Campbell’s advice, I try to joyfully participate in the sorrows of the world.  For, as Campbell says, “We cannot cure the world of sorrows, but we can choose to live in joy.”

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Megatrends Driving Market Transformation

Posted by Sara Gutterman

Jan 30, 2020 11:20:24 AM

At Green Builder Media’s recent Sustainability Symposium 2020, Andrew Winston, an internationally esteemed sustainability expert who works with the world’s largest companies, outlined five megatrends that are driving massive change in the business sector.

At Green Builder Media’s recent Sustainability Symposium 2020, sustainability expert Andrew Winston described the transformation that is taking place in the business sector—away from a singular focus on profitability and towards enhanced sustainability. 

“For decades,” Winston submitted, “companies existed just for shareholders, but things are changing.  Studies like the Edelman Trust Report show that 84% of investors agree that maximizing shareholder returns can no longer be the primary goal of a corporation.  There is a growing recognition that capitalism, for all of its strengths, really isn’t optimizing wellbeing.”

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Green Builder Media Celebrates our 12th Annual Home of the Year Winners!

Posted by Sara Gutterman

Jan 16, 2020 2:32:40 PM

Green Builder Media congratulates the winners of our 12th annual Green Home of the Year and Sustainability Awards.  These exceptional projects, products, and people show us how we can solve for a changing climate and establish a sustainable future.

Each year, Green Builder Media’s Home of the Year and Sustainability Awards features the most innovative projects and products in the industry, as well as the people who build, design, and manufacture them.  This year’s winners delight and inspire, showcasing how creative thinking can result in optimized performance, aesthetics, and sustainability.   

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The Age of Fire

Posted by Sara Gutterman

Jan 2, 2020 10:00:46 AM

Experts say that we have ten years to change our ways before we enter into the Pyrocene, a new “fire age” induced by human activity that threatens to unhinge the planet.   Will the 2020’s marshal innovation that solves for the impending climate emergency, or will the next decade witness our dystopic demise, brought about by a Faustian agreement resulting from our greedy and short-sighted addiction to fossil fuels?

In 2015, Arizona State University professor Stephen Pyne coined the term, Pyrocene, describing a new Fire Age—the opposite of an Ice Age—resulting from our fossil-fuel based combustion economy. 

“By burning fuels from deep time,” says Pyne, “we are redefining the options available for generations to come. We are taking carbon from lithic landscapes of coal and petroleum buried in the geologic past, passing it through today’s living landscapes, and releasing it into the geologic future. Little of the planet is unaffected.”

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Improving the Human Condition: Sustainability Symposium 2020 Agenda Unveiled!

Posted by Sara Gutterman

Dec 19, 2019 8:51:38 AM

Martin Luther King said, “Injustice anywhere is a threat to justice everywhere.”  That’s why Green Builder Media’s fourth annual Sustainability Symposium 2020, scheduled on January 20, 2020, Martin Luther King Day, will focus on the nexus between sustainability, social equality, and financial abundance.  The event promises to be our best Symposium yet, with a remarkable lineup of luminaries leading the transition to a sustainable future.

Green Builder Media is wildly excited about our upcoming Sustainability Symposium 2020: Improving the Human Condition, scheduled for January 20 at the Artemus W. Ham Concert Hall  on the UNLV campus. 

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A Shifting Marketplace

Posted by Sara Gutterman

Dec 11, 2019 11:17:01 AM

Consumers now call the shots when it comes to specifying products for their homes, and they’re willing to spend more to save more.

Green Builder Media has been surveying readers for more than a decade, asking how much of an impact consumers have on product specification decisions. Ten years ago, builder and architect respondents indicated that homebuyers only influenced such decisions 10 percent to 20 percent of the time, and that was generally in categories such as appliances and finishes.

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The Green New Deal for Social Equality and Financial Abundance

Posted by Sara Gutterman

Dec 5, 2019 10:48:27 AM

Rhiana Gunn-Wright, co-author of the Green New Deal, explains how the plan synthesizes sustainability, social justice, and economic prosperity.

Rhiana Gunn-Wright has accomplished more in 31 years than most people achieve in a lifetime.  Former Policy Director at New Consensus (an esteemed global think tank), 2013 Rhodes Scholar, and policy analyst for First Lady Michelle Obama, Gunn-Wright co-authored the Green New Deal, a resolution that was introduced earlier this year to Congress by Alexandria Ocasio-Cortez (D-NY) and Senator Edward Markey (D-MA).

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