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Sara Gutterman

As Co-Founder and CEO of Green Builder Media, the nation’s leading media company focused on sustainable living, Sara has established a reputation as a visionary thought leader and passionate advocate for sustainability. She works closely with a diverse group of stakeholders in the building industry to develop impactful, long-term green strategies that are simultaneously sustainable and profitable. A former venture capitalist, she has participated in a portion of the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, Colorado with her husband, where she is a County Commissioner as well an avid long-distance runner, snowboarder, and Crossfit trainer.

http://www.greenbuildermedia.com/blog/author/sara-gutterman

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Recent Posts

Solving for Climate Change

Posted by Sara Gutterman

Jul 2, 2020 12:15:16 PM

In this time of strife and upheaval, some government leaders want to take action, evidenced by the plan issued earlier this week by the House Select Committee on the Climate Crisis that incorporates a strategic blend of government mandates, tax incentives, green jobs, and new infrastructure to achieve net zero emissions and create a more just society.  Will it work?

The Congressional Action Plan for a Clean Energy Economy and a Healthy, Resilient, and Just America, a 538-page proposal released earlier this week by the House Select Committee on the Climate Crisis, lays out a framework to address climate action, social justice, and a sustainable economy.

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COGNITION Hot Take: Electrification Trends

Posted by Sara Gutterman

Jul 2, 2020 11:31:47 AM

What do Florida and California have in common this week beyond soaring COVID cases?  Both states are abuzz with conversation about electrification.

Electrification of buildings and transportation is accelerating from coast to coast.  According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, there has been a noticeable uptick recently in online conversations about electrification, many of which focus on the cost savings associated with all-electric homes.

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COGNITION Hot Take: Safe Homes for All?

Posted by Sara Gutterman

Jun 25, 2020 12:14:41 PM

This month marks the three-year anniversary of the Grenfell fire in London, which set ablaze a 23-story apartment building, killing 72 people. Since then, awareness about the dangers of flammable cladding has increased and more durable options, like fiber cement, stone, and steel have experienced an uptick.

According to COGNITION Smart Data, the Internet has been buzzing with conversation this month about the Grenfell fire. Frustrated consumers and building professionals alike are lamenting that flammable cladding is still being used on both existing and new buildings, despite the fact that we have ample access to durable, cost-effective options.

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Where Are We Now?

Posted by Sara Gutterman

Jun 25, 2020 11:58:37 AM

It seems that many States are taking one step forward, two steps back, as the number of Coronavirus cases and hospitalizations explodes in what top US health official Dr. Fauci deems a ‘disturbing surge’. How is this seemingly endless uncertainty impacting the consumer psyche?

The era of COVID: confusing, challenging, complicated.

It’s hard to know what to do and how to think during these strange times. Many people are grappling with difficult questions about how to safely reenter society and resume their lives without putting themselves, their families, and their coworkers at risk.

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COGNITION Hot Take: Kitchen Redesigns on the Rise

Posted by Sara Gutterman

Jun 18, 2020 1:15:46 PM

Cooking from home has become the new normal.  As the economy reopens, consumers are investing in kitchen redesigns.   

According to COGNITION Smart Data, many Americans indicate that they will continue cooking at home more frequently than they did before the pandemic, even after the crisis comes to an end.

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Is the Housing Market on the Rebound, and Who’s Actually Buying?

Posted by Sara Gutterman

Jun 18, 2020 8:37:19 AM

Many economists forecast that the housing sector will lead us out of the downturn. But with consumer confidence still deflated, which consumer segments are really driving the uptick in home sales and what are they looking for?

It certainly looks as if the housing market is rallying.  According to a report issued by the U.S. Housing and Urban Development and Commerce Department, single-family permits increased by nearly 12% in May and total housing starts reached a seasonally adjusted annual rate of 974,000 units. 

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From Chaos Comes Opportunity

Posted by Sara Gutterman

Jun 10, 2020 10:56:25 PM

There is nothing good about a global pandemic, economic meltdown, social unrest, or climate change—especially when they’re all happening at the same time.  Will the pressure cooker created by these events bring out the best or the worst in us?

Heartbreaking.  Devastating.  Uncharted.  These words could describe any one of the catastrophic events that are unfolding before us.

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Special Report: Net Zero is Here.  Are you Ready?

Posted by Sara Gutterman

May 28, 2020 12:22:24 PM

The shift to Net Zero Energy is transforming the built environment and placing new demands on professionals, manufacturers, utilities, city planners, local governments, and homeowners alike.  Are you prepared to ride the net zero wave? 

After decades of being considered a fringe goal and showcased in the media as maverick, Net Zero Energy (NZE) has earned its rightful place in the mainstream. 

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Brilliant Adds Garage Door Control to Genie Smart Home Package

Posted by Sara Gutterman

May 26, 2020 11:41:08 AM

Brilliant, a leading smart home control and lighting company, and Genie, the well known brand of smart garage door openers, have just announced a new integration. Genie's full line of Wi-Fi enabled garage door openers, powered by Aladdin Connect® can now be controlled from Brilliant's in-wall touchscreen control panels and mobile app.

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Invest in Knowledge

Posted by Sara Gutterman

May 21, 2020 4:13:44 PM

The world is changing.  It’s a perfect time to invest in data and insights that will help you optimize your company’s positioning in light of the new demands that shifting consumer expectations will place on the building industry.  Enter COGNITION Smart Data subscription packages stage left.

By now, you’ve probably heard of COGNITION Smart Data, Green Builder Media’s suite of market intelligence and data services. 

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COGNITION Hot Take: Consumers Want Net Zero Homes

Posted by Sara Gutterman

May 21, 2020 3:52:11 PM

Now more than ever, consumers are demanding net zero homes.  In fact, the number of net zero residential structures in the U.S. and Canada is growing on average 50-60% annually, with over 22,000 single family and multifamily projects in design, construction, or operation.

It is projected that the global market for net zero energy structures will explode to $78.8 billion by 2025 due to innovations high-performance products, renewable energy, and automation technologies, and corresponding advancements in codes and policy.  Adoption of net zero is mushrooming throughout the globe irrespective of location, climate, and political jurisdiction.

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Net Zero Imperative

Posted by Sara Gutterman

May 7, 2020 1:36:07 PM

Despite the slowdown in industry, transportation, and business during the last several weeks, global carbon emissions have only decreased by approximately 5.5%, indicating the considerable impact that our built environment has on fossil fuel consumption.  Will the growing awareness about this impact drive us to net zero?

As Green Builder Media tracks conversation about Coronavirus online through COGNITION Smart Data, we’re watching a growing correlation between the virus and an increased demand for climate action. 

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COGNITION Hot Take: How will the Coronavirus Change the Housing Sector?

Posted by Sara Gutterman

May 7, 2020 11:59:32 AM

Nearly 37% of Green Builder Media readers tell us that they believe that Health & Wellness/Indoor Air Quality will be the segment of the housing industry most impacted by the Coronavirus.

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