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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Calling All Sustainability Superheroes!

Posted by Sara Gutterman

Aug 16, 2018 9:51:12 AM

For the past decade, Green Builder Media has bestowed Home of the Year awards upon a wide spectrum of remarkable projects. This year, we’re expanding our annual awards program to include a few new categories, including greenest innovation, most sustainable municipal program, and, my favorite, Sustainability Superhero. Do you, or someone you know, qualify for this distinction?

Since its inception ten years ago, Green Builder Media’s Home of the Year awards program has set the standard for recognizing excellence in residential performance, quality, intelligence, and sustainability. 

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Villains and Victims: How the Climate was Lost

Posted by Sara Gutterman

Aug 9, 2018 8:16:07 AM

There was once a time, decades ago, when the climate—and the concept of climate action—wasn’t political. At that moment, stakeholders from the scientific, environmental, business, and political communities were aligned in their concern about carbon emissions and climate change, and just a few small acts of courage and political resolve could have set us on a course to curb emissions and heal the planet. But divisiveness, short-sightedness, and self-interest took over, and now we’re suffering the tragic consequences.

For a decade, from 1979-1989, there was a moment in time when climate action was considered urgent, bipartisan, and necessary for a healthy, prosperous future.  Scientists had already gathered 20 years of data, confirming that humans had, even at that time, altered the Earth’s atmosphere through the indiscriminate burning of fossil fuels. 

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Digitizing the Construction Industry

Posted by Sara Gutterman

Aug 2, 2018 10:24:33 AM

Digitization, automation, and robotics are coming—quickly—to the building industry. Venture capitalist Joe Blair explores how technology innovation could transform the sector by increasing productivity and addressing the labor shortage.

Despite huge technological advances in most areas of the global economy, much of the construction industry hasn’t changed in decades.  In contrast to sectors like communications, transportation, and manufacturing, the building industry has been slow to adopt advanced technology and digitization to transform business models, generate new revenues, and develop enhanced-value opportunities. 

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Selling Points

Posted by Sara Gutterman

Jul 23, 2018 11:52:28 AM

When it comes to energy efficiency products, it’s not just about the price tag anymore.

When we founded Green Builder® Media in 2005, energy efficiency was just emerging on the scene as a curiosity for progressive builders who wanted to differentiate themselves. While the topic was an elephant in the room for some builders who didn’t want to be forced into constructing higher-performance structures, innovative professionals understood that energy efficiency could provide enhanced value to customers in the form of comfort and cost savings.

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Announcing Green Builder’s Sustainability Symposium 2019: An Exceptional Event!

Posted by Sara Gutterman

Jul 19, 2018 9:25:38 AM

Green Builder Media is delighted to announce the Sustainability Symposium 2019: The Desert Shall Bloom, scheduled for February 18, 2019 at the fabulous Artemus W. Ham Concert Hall on the UNLV campus.  For anyone who cares about green building, sustainable innovation, and climate action, this is truly a can’t miss event.

Green Builder Media’s annual Sustainability Symposium has established a reputation for being one of the most interesting, inspiring, and fun events of the year, drawing an influential national audience of esteemed sustainability professionals, business executives, building professionals, elected officials, city planners, students, and national media.

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Pruitt Resigns: What’s in Store at the EPA?

Posted by Sara Gutterman

Jul 12, 2018 9:38:41 AM

Scott Pruitt’s short-lived tenure as administrator of the EPA—effectively an all-out assault on environmental protections—was ridden with questionable ethical behavior. Now that he has resigned and deputy administrator Andrew Wheeler has taken over, what’s in store for the agency?

Throughout his term as administrator of the EPA, Scott Pruitt was embroiled in scandal.  From bad travel choices to poor housing selections to unethical spending decisions, Pruitt stretched the limit of acceptable behavior.

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The Supreme Court and Sustainability

Posted by Sara Gutterman

Jul 4, 2018 2:21:59 PM

After 30 years of service to the Supreme Court, Justice Anthony Kennedy recently announced his retirement. Given that Kennedy has been a swing vote for decades, his departure has broad reaching implications. Here’s what it means for the environment.

Justice Anthony Kennedy’s retirement is expected to create a solid conservative majority in the Supreme Court for the first time in decades.  Although appointed by President Reagan, Kennedy proved to be a crucial swing vote when it came to rulings on topics like same-sex marriage, abortion, affirmative action, and criminal justice.

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Smart, Smarter, Smartest

Posted by Sara Gutterman

Jun 29, 2018 5:12:48 PM

When it comes to aiming for smart home technology, security and energy efficiency call the shots.

Cognition Smart Data, Green Builder® Media’s suite of market intelligence and data services, leverages Artificial-Intelligence (AI)-based technology to uncover insights into purchasing patterns and buyer preferences. This issue, we highlight trends
in the exploding sector of smart home technologies.

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Green Builder Takes the Gold (Again!)

Posted by Sara Gutterman

Jun 21, 2018 10:27:56 AM

Green Builder Media has enjoyed many successes since our inception in 2005. It hasn’t always been easy, but we’ve earned awards, produced extraordinary events and demonstration projects, and amassed an amazingly committed audience of like-minded thought leaders and influencers. It’s always exciting and humbling when our team is recognized for their tireless work—winning Best Trade Publication for the sixth year in a row from the National Association of Real Estate Editors (NAREE) is no exception.

Creating something out of nothing is hard, and developing Green Builder Media’s portfolio of offerings has been a long and somewhat arduous road.  Our company has certainly evolved since the unveiling of Green Builder magazine in January 2006. 

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On the Frontlines of Wildfire

Posted by Sara Gutterman

Jun 14, 2018 9:55:34 AM

 

Wildfire is on my mind as the 416 Fire near Durango, Colorado overwhelms my mountain hamlet with choking smoke and burning ash. I am well aware that the apocalyptic scene engulfing my little town is just one of many unfolding throughout the Southwest as the agonizing reality of wildfire proliferates due to extreme drought conditions, denuded forests, and rising temperatures.

I moved to the mountains of Colorado to get away from the daily grind and buzz of the urban environment—to find the truth in nature and to know the peace that comes when fully immersed in it. 

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Global Plastic Plague: Reasons to be Hopeful?

Posted by Sara Gutterman

Jun 7, 2018 10:06:40 AM

Our world is drowning in plastics.  Are commitments to banning single use plastics and innovations in recycling techniques and biodegradable replacements enough to give us hope for a cleaner future?

Our planet has become overwhelmed by plastic.  Since its invention in the 1950’s, nearly 9.2 billion tons of plastic has been generated—6.9 billion tons of which is now waste that simply won’t go away. 

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Energy Efficiency Trends: COGNITION Market Intelligence

Posted by Sara Gutterman

May 23, 2018 12:02:24 PM

COGNITION Smart Data, Green Builder Media’s suite of market intelligence and data services, leverages Artificial-Intelligence (AI)-based technology to uncover insights into purchasing patterns and buyer preferences. This month, we highlight important energy efficiency trends.

When we founded Green Builder Media in 2005, energy efficiency was just emerging on the scene as a curiosity for progressive builders who wanted to differentiate themselves.  While the topic was an elephant in the room for some builders who didn’t want to be forced into constructing higher performance structures, innovative professionals understood that energy efficiency could provide enhanced value to customers in the form of comfort and cost-savings. 

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California’s Solar Mandate: Half-Baked or Huge Opportunity?

Posted by Sara Gutterman

May 17, 2018 12:30:44 PM

California just passed a mandate that will require solar panels on all new homes beginning in 2020. The California Energy Commission projects that the requirement will substantially decrease the state’s greenhouse gas emissions and save homeowners millions of dollars on utility bills in the long-term. But has the state put in place the proper mechanisms to position the mandate for success?

The Golden State made history last week by passing a mandate that requires all new homes to have solar beginning in January, 2020.  The ruling applies to most single-family homes, as well as multi-family buildings up to three stories (including condos and apartment complexes.)  Homes that are not suitable for solar (for example, those surrounded by large shade trees) will be exempt.

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