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Sara Gutterman

As Co-Founder and CEO of Green Builder Media, the nation’s leading media company focused on sustainable living, Sara has established a reputation as a visionary thought leader and passionate advocate for sustainability. She works closely with a diverse group of stakeholders in the building industry to develop impactful, long-term green strategies that are simultaneously sustainable and profitable. A former venture capitalist, she has participated in a portion of the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, Colorado with her husband, where she is a County Commissioner as well an avid long-distance runner, snowboarder, and Crossfit trainer.

http://www.greenbuildermedia.com/blog/author/sara-gutterman

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Recent Posts

COGNITION Hot Take: Millennials Flooding the Housing Market

Posted by Sara Gutterman

Sep 17, 2020 11:26:14 AM

Millennials and older Gen-Zers have become the housing industry’s top influencers, as indicated by mortgage activity.  

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, Millennials are inundating the housing market, taking advantage of sub-3% mortgage rates and locking in historically low 30-year rates at an average of 3.256%.

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Climate Change Accelerates

Posted by Sara Gutterman

Sep 17, 2020 10:21:01 AM

Extreme weather events are intensifying faster than scientific models predicted, bringing us into uncharted territory.

NOAA just released its most recent State of the Climate Report, testifying that, in August alone, the United States endured four billion-dollar disasters, including calamitous hurricanes in the Southeast, ravaging wildfires in the West, and an extraordinary derecho in the Midwest.

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The Secrets of an Indomitable Soul

Posted by Sara Gutterman

Sep 10, 2020 10:05:56 AM

2020 has been a grueling year, indeed.  Is it an anomaly or a glimpse into the future, and how can we proficiently navigate the turbulence? 

A global pandemic. Record-breaking wildfires, hurricanes, flooding, and heat waves. Mind-boggling swings in financial markets and unemployment rates.  Communities on edge. Vast populations of people and animals displaced. Are the locusts next?

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COGNITION Hot Take: Smart Home Essentials

Posted by Sara Gutterman

Sep 10, 2020 9:44:24 AM

For better and worse, our lives have moved online during the pandemic. Some of these changes are likely to stay. What will this mean to the built environment?

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence and data services, the coronavirus has shifted consumer demands with respect to smart home technologies.

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COGNITION Hot Take: Hot Markets for Millennial Home Buyers

Posted by Sara Gutterman

Sep 3, 2020 4:14:05 PM

Millennials and older Gen-Zers have become the housing industry’s top influencers.  They’re moving to lower-priced markets where they can get more bang for their buck and room to move.  Where are they buying?

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, Millennials and Gen-Zers have seized the leadership position in the housing sector.  

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Easy Steps to Healthy Home

Posted by Sara Gutterman

Sep 3, 2020 12:52:14 PM

What can homes do for us beyond providing shelter, and how can they help keep us healthy and safe?

Now more than ever, homeowners are searching for successful strategies to improve the health of their homes in an effort to protect their families. 

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COGNITION Hot Take: Water Crisis Swells

Posted by Sara Gutterman

Aug 27, 2020 12:37:29 PM

Are we facing a global water crisis? Yes, but we can start solving the problem. These 6 trending innovative technologies point the way to a water-smart future.

Building professionals and manufacturers must develop construction techniques and solutions that solve impending water shortages in the United States and worldwide. According to COGNITION Smart Data, building pros must keep these 6 trending innovative technologies top of mind:

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The Forever House: ReVISION House Scottsdale Unveiled

Posted by Sara Gutterman

Aug 27, 2020 11:20:42 AM

Green Builder Media has partnered with renowned building science expert Steve Easley on a new VISION House project. This house creates a “remodeling for sanctuary” template that can be replicated across the country.

Given that buildings produce approximately 40 percent of global emissions and are responsible for 40 percent of global energy consumption, the path to a sustainable future inevitably involves the retrofitting of our existing built environment.

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COGNITION Hot Take: COVID’s Impact on the Labor Force

Posted by Sara Gutterman

Aug 20, 2020 1:13:18 PM

Here’s what savvy companies are doing to maintain a robust workforce as coronavirus continues to create labor troubles.

Even before coronavirus, the building industry was struggling with a tight labor market. Data generated by COGNITION Smart Data indicated that labor shortages, lack of skilled labor, and unreliable contractors were the top challenges that builders grappled with. Unfortunately, these struggles have been exacerbated by the pandemic.

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COGNITION Hot Take: Urgent Need for Affordable Housing

Posted by Sara Gutterman

Aug 12, 2020 9:41:49 PM

The need for affordable homes has never been so urgent, particularly as low-income families are getting pummeled by both climate change and the coronavirus.

For many years, builders and developers shifted away from entry level homes because the economics just didn’t pencil out, mainly due to soaring land costs and hefty permit, water, and infrastructure fees. Higher-end homes have been a more profitable, and therefore more feasible, offering. Now with coronavirus, the need for affordable housing is crucial. 

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, the coronavirus is widening racial and economic disparities with respect to home ownership.

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Kamala and Climate

Posted by Sara Gutterman

Aug 12, 2020 7:55:05 PM

Presumptive Democratic nominee Joe Biden added climate clout to his 2020 presidential campaign with the selection of California Senator Kamala Harris as his running mate. The former attorney general of California has had a long history of fighting for environmental justice.

Kamala Harris has spent decades advocating for climate action and social equity. As District Attorney in San Francisco, she formed an environmental justice unit to tackle environmental crimes impacting low-income residents.  

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COGNITION Hot Take: Modular, Prefab, and 3D Printing

Posted by Sara Gutterman

Aug 6, 2020 1:11:56 PM

Innovations in modular and prefab homes and 3D printing are projected to disrupt the housing market, gaining market adoption due to resource and labor efficiencies. 

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, the modular, prefab, and 3D printing sectors are mushrooming.

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Healthy Home Trends: A Builder’s Perspective

Posted by Sara Gutterman

Aug 6, 2020 11:40:40 AM

If buyers will pay 1% more for healthy home solutions, what should you offer? Here’s what Thrive Homes is doing.

The coronavirus has unleashed an explosion of interest in healthy homes. But unfortunately, many newly constructed and existing homes suffer from a range of problems that negatively impact indoor air quality. In a recent interview, pioneering high-performance builder Gene Myers, CEO of  Thrive Home Builders, offered some interesting insights about creating healthy environments.

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