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WINNER, "BEST WEBSITE," 2015 and 2016 (NAREE)


Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Green Builder Takes the Gold (Again!)

Posted by Sara Gutterman

Jun 21, 2018 10:27:56 AM

Green Builder Media has enjoyed many successes since our inception in 2005. It hasn’t always been easy, but we’ve earned awards, produced extraordinary events and demonstration projects, and amassed an amazingly committed audience of like-minded thought leaders and influencers. It’s always exciting and humbling when our team is recognized for their tireless work—winning Best Trade Publication for the sixth year in a row from the National Association of Real Estate Editors (NAREE) is no exception.

Creating something out of nothing is hard, and developing Green Builder Media’s portfolio of offerings has been a long and somewhat arduous road.  Our company has certainly evolved since the unveiling of Green Builder magazine in January 2006. 

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On the Frontlines of Wildfire

Posted by Sara Gutterman

Jun 14, 2018 9:55:34 AM


Wildfire is on my mind as the 416 Fire near Durango, Colorado overwhelms my mountain hamlet with choking smoke and burning ash. I am well aware that the apocalyptic scene engulfing my little town is just one of many unfolding throughout the Southwest as the agonizing reality of wildfire proliferates due to extreme drought conditions, denuded forests, and rising temperatures.

I moved to the mountains of Colorado to get away from the daily grind and buzz of the urban environment—to find the truth in nature and to know the peace that comes when fully immersed in it. 

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Global Plastic Plague: Reasons to be Hopeful?

Posted by Sara Gutterman

Jun 7, 2018 10:06:40 AM

Our world is drowning in plastics.  Are commitments to banning single use plastics and innovations in recycling techniques and biodegradable replacements enough to give us hope for a cleaner future?

Our planet has become overwhelmed by plastic.  Since its invention in the 1950’s, nearly 9.2 billion tons of plastic has been generated—6.9 billion tons of which is now waste that simply won’t go away. 

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Energy Efficiency Trends: COGNITION Market Intelligence

Posted by Sara Gutterman

May 23, 2018 12:02:24 PM

COGNITION Smart Data, Green Builder Media’s suite of market intelligence and data services, leverages Artificial-Intelligence (AI)-based technology to uncover insights into purchasing patterns and buyer preferences. This month, we highlight important energy efficiency trends.

When we founded Green Builder Media in 2005, energy efficiency was just emerging on the scene as a curiosity for progressive builders who wanted to differentiate themselves.  While the topic was an elephant in the room for some builders who didn’t want to be forced into constructing higher performance structures, innovative professionals understood that energy efficiency could provide enhanced value to customers in the form of comfort and cost-savings. 

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California’s Solar Mandate: Half-Baked or Huge Opportunity?

Posted by Sara Gutterman

May 17, 2018 12:30:44 PM

California just passed a mandate that will require solar panels on all new homes beginning in 2020. The California Energy Commission projects that the requirement will substantially decrease the state’s greenhouse gas emissions and save homeowners millions of dollars on utility bills in the long-term. But has the state put in place the proper mechanisms to position the mandate for success?

The Golden State made history last week by passing a mandate that requires all new homes to have solar beginning in January, 2020.  The ruling applies to most single-family homes, as well as multi-family buildings up to three stories (including condos and apartment complexes.)  Homes that are not suitable for solar (for example, those surrounded by large shade trees) will be exempt.

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The Align Project: Everything You Need and Nothing You Don’t

Posted by Sara Gutterman

May 8, 2018 12:51:20 PM

Green Builder Media is partnering with esteemed modular builder Kasita to launch The Align Project: A Rendezvous with Reality to challenge entrenched ideas about how we live in the U.S. and offer suggestions for how we can align our lifestyles with our changing socio-economic and environmental realities.

Green Builder Media is proud to announce the latest project in our decade-long VISION House demonstration series, The Align Project: A Rendezvous with Reality.

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Green Builder Media Congratulates our Home of the Year Winners!

Posted by Sara Gutterman

Apr 26, 2018 12:39:14 PM

Green Builder Media recently announced the winners of our 10th annual Green Home of the Year Awards. This year’s victors delight and inspire.

The winners of Green Builder Media’s 10th annual Green Home of the Year Awards include sustainable, innovative, and beautiful projects that showcase creative applications of pioneering green products, advanced technologies, renewable energy, building science best practices, and forward-thinking design strategies. 

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Green Builder Media Announces 2018 Readers’ Choice Winners

Posted by Sara Gutterman

Apr 19, 2018 10:16:21 AM

Just in time for Earth Day, Green Builder Media announces the winners of our annual Readers’ Choice awards. Check out who was deemed the greenest and greatest of them all.

Each year, Green Builder Media asks our readers to select what they think are the most sustainable, innovative, highest performance brands across a wide spectrum of building product categories. 

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The EPA Imbroglio

Posted by Sara Gutterman

Apr 12, 2018 11:25:53 AM

Environmental Protection Agency chief Scott Pruitt is embroiled in scandal. What comes next?

With each passing day, it seems that EPA administrator Scott Pruitt falls further down the rabbit hole.  Headline after headline indict him of poor judgement, bad decisions, and unethical behavior.

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U.S. Versus the World: Which Vision of the Future will Win?

Posted by Sara Gutterman

Apr 5, 2018 11:08:34 AM

While the U.S. invests in war and rolls back emissions requirements, countries across the globe, from Germany to Saudi Arabia to China, are making full-scale commitments to reduce emissions, investing heavily in clean transportation and renewable energy. Which strategy will win?

The Trump administration made its priorities clear with the recent passing of the $1.3 million Omnibus spending bill: war.  The bill increased military spending to $700 billion—compared to $591 billion for non-defense spending—representing what Trump proclaims is “the largest military budget in our nation’s history.”

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The Climate Conundrum: More Strange Weather in the Forecast

Posted by Sara Gutterman

Mar 29, 2018 12:22:02 PM

Our climate is undeniably changing, and we’ve entered a new era of unpredictable and extreme weather.  Here’s a brief overview of what’s happening now and what we can expect in the future.

You’d have to be living under a rock not to notice the acute fluctuations in the weather.  Year after year, season after season, we’re getting pummeled by increasingly brutal super storms, floods, droughts, wildfires, and tidal surges—all caused by the changing climate. 

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Time to Take Resilient Building Seriously

Posted by Sara Gutterman

Mar 22, 2018 12:31:08 PM

As winter releases its seasonal stranglehold, yielding to spring in most parts of the country, the recent Nor’easters prove yet again how imperative it is that we develop a comprehensive approach to resilient building—immediately.

Each passing superstorm deals a blow to our nation’s infrastructure, financial coffers, and collective psyche. 

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Eulogy for Stephen Hawking: The Physicist Who Opened Our Eyes to the Universe

Posted by Sara Gutterman

Mar 15, 2018 10:25:05 AM

By all accounts, mastermind Stephen Hawking was a marvel of science. Not only did he survive a debilitating illness for decades longer than doctors prognosticated, he uncovered groundbreaking discoveries about the nature of gravity and the very origin of the universe. In his dying days, his final warning to humanity: stop climate change at all costs.

Internationally renowned physicist, author, and Professor Stephen Hawking, undoubtedly one of the most brilliant human beings to ever inhabit this planet, passed away this week at the age of 76.  Reports indicate that he died peacefully, after struggling for decades with amyotrophic lateral sclerosis (ALS), a neuromuscular wasting disease also known as Lou Gehrig’s disease. 

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2018 Readers' Choice Awards

See the Winners

The Align Project

2017 Green Builder Media Eco Leaders