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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

The Green New Deal for Social Equality and Financial Abundance

Posted by Sara Gutterman

Dec 5, 2019 10:48:27 AM

Rhiana Gunn-Wright, co-author of the Green New Deal, explains how the plan synthesizes sustainability, social justice, and economic prosperity.

Rhiana Gunn-Wright has accomplished more in 31 years than most people achieve in a lifetime.  Former Policy Director at New Consensus (an esteemed global think tank), 2013 Rhodes Scholar, and policy analyst for First Lady Michelle Obama, Gunn-Wright co-authored the Green New Deal, a resolution that was introduced earlier this year to Congress by Alexandria Ocasio-Cortez (D-NY) and Senator Edward Markey (D-MA).

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California’s Solar Mandate Under Fire

Posted by Sara Gutterman

Nov 21, 2019 10:12:17 AM

In 2018, California passed a mandate that will require solar panels on most new homes and multi-family buildings beginning in January, 2020.  But as builders, installers, manufacturers, and homebuyers are ramping up to prepare for the directive, its future is in question.

The Golden State made history last May by passing a mandate that requires new homes to have solar beginning in January, 2020.  The ruling applies to most single-family homes, as well as multi-family buildings up to three stories (including condos and apartment complexes.)  Homes that are not suitable for solar (for example, those surrounded by large shade trees) will be exempt.

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All-Electric Homes Coming to a City Near You!

Posted by Sara Gutterman

Nov 14, 2019 9:44:22 AM

According to the U.S. Energy Information Administration, over one quarter of Americans currently live in all-electric homes.  But that number is about to explode as municipalities from coast to coast phase out natural gas to tackle climate change.

According to the Rocky Mountain Institute, “Seventy million American homes and businesses burn natural gas, oil, or propane on-site to heat their space and water, generating 560 million tons of carbon dioxide each year.” 

But California, generally the harbinger of progress in the U.S., is changing the game, blazing a trail towards net zero emissions homes and buildings, as well as a completely carbon-neutral economy by 2045.   

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As we Abandon Paris, are we Breaking America?

Posted by Sara Gutterman

Nov 7, 2019 7:17:43 AM

On Monday, President Trump officially began the process of pulling the U.S. out of the Paris Agreement, sidelining the world’s largest economy from crucial discussions about climate change—the greatest challenge of our generation, and the opportunity of a lifetime.

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Achieving Zero

Posted by Sara Gutterman

Oct 24, 2019 1:49:58 PM

Ed Mazria, esteemed architect and founder of Architecture 2030, has been a leading zero hero for over a decade, calling for zero emissions in the built environment by 2050.  His seminal work has helped create a shift in the way we think about the world around us, impacting policy and programs across the globe.  Mazria will be presenting his goals and vision at our upcoming Sustainability Symposium 2020 on January 20, 2020 in Las Vegas.

According to the U.S. Green Building Council, the building sector accounts for nearly 40% of CO2 emissions each year—more than any other industry.  Commercial and residential buildings use more than 70% of total electricity use in the U.S.

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Wake-Up Call: Will We Listen?

Posted by Sara Gutterman

Oct 17, 2019 8:48:38 AM

Andrew Winston, sustainability expert and author of Green to Gold and The Big Pivot, holds nothing back when asking tough questions about our future.  A tepid approach, he believes, would be irresponsible—even negligent—since he avows that we’re out of time for timid responses and flaccid action.  His approach is bold and his vision is big.  With wakeup calls all around us, he wonders if we have the wherewithal to listen.

Green Builder Media is in the throes of planning for our fourth annual Sustainability Symposium 2020: Improving the Human Condition, scheduled for January 20, 2020 on the UNLV campus in Las Vegas.  Known for being one of the most compelling and thought-provoking events of the year, the Sustainability Symposium is designed to elevate the national dialogue about intelligent solutions for a sustainable future. 

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Deadline is October 11: Sustainability Superheroes Unite!

Posted by Sara Gutterman

Oct 10, 2019 11:59:34 AM

For the past decade, Green Builder Media has bestowed Home of the Year awards upon a wide spectrum of remarkable projects.  But our annual awards program isn’t just limited to amazing green homes.  We also celebrate impactful innovations, sustainable municipal programs, and, my favorite, Sustainability Superheroes.  Do you, or someone you know, qualify for this prestigious distinction?

Since its inception over a decade ago, Green Builder Media’s Home of the Year Awards program has set the standard for recognizing excellence in residential performance, quality, intelligence, and sustainability. 

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Climate Change and the Housing Crisis

Posted by Sara Gutterman

Sep 26, 2019 10:13:09 AM

From Puerto Rico to Alaska, communities across the nation are being rocked by extreme weather events and natural disasters, further exacerbating the already snowballing housing shortage.  Some communities in the bullseye of this season’s assault haven’t even had time to rebuild fully from last year’s calamities.  Something has to give.

It’s no secret that our country is facing a far-reaching housing crisis.  California, New York, Florida, Texas, and Washington are reaching a breaking point with respect to housing shortages and homelessness, with over 250,000 people living on the streets in those five states alone. 

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Don’t Miss the Sustainability Event of the Year!

Posted by Sara Gutterman

Sep 19, 2019 12:19:36 PM

Green Builder Media invites you to join us at our fourth annual Sustainability Symposium on January 20, 2020 in Las Vegas.  Focused on the nexus between environmental stewardship, social equity, and financial abundance, the event will highlight how sustainable development can optimize health and opportunity.

Martin Luther King said, “There comes a time when one must take a position that is neither safe nor politic nor popular, but he must take it because his conscience tells him it is right.” 

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Connected Living: The Next Frontier

Posted by Sara Gutterman

Sep 12, 2019 10:20:52 AM

Connected Living offers homeowners new levels of convenience, efficiency, and independence as our smart homes can now learn our behaviors and respond accordingly to enhance comfort and cost-savings. Thorough COGNITION Smart Data, Green Builder Media is closely tracking key trends, market drivers, and innovations within the exploding connected living sector.

The proliferation of the connected living space is mindboggling.  Nearly 40% of Americans currently use smart technology in their homes.  65% of homeowners either own a smart home device or plan to purchase one this year.  Americans will spend $90 billion on smart home devices by 2023.  Once a homeowner purchases one smart home device, they are 70% likely to purchase another one.  And 60% of homebuyers will pay more for a smart home.

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Water: The Mitigating Factor

Posted by Sara Gutterman

Sep 5, 2019 11:08:38 AM

Water is the most pressing issue of our time.  If you’re in the building industry, it’s particularly important—simply put, if there is no water, there are no permits.  Rapidly changing water related codes, mandates, programs and pricing will continue to place new demands on the building sector, impacting every home and building. Green Builder Media is closely tracking the quickly advancing water sector with COGNITION Smart Data, revealing key trends, market drivers, and innovative technologies that can help solve for the growing water crisis.

Due to the combination of increased water consumption, climate change, pollution, poor infrastructure, and weak governance, nearly two-thirds of the global population lives in water stressed areas, making the need for innovative water solutions dire.

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Indoor Air Quality: An Exploding Market Opportunity

Posted by Sara Gutterman

Aug 29, 2019 8:45:49 AM

For many homebuyers, Indoor Air Quality (IAQ) has quickly shifted from a ‘nice to have’ to a necessity.  In fact, for some consumers, it is now as important as location when buying a home.  Green Builder Media is closely tracking the exploding market phenomenon of healthy homes with COGNITION Smart Data, and we’ve uncovered some interesting—and surprising—trends.

Indoor Air Quality (IAQ) has historically been the equivalent to the hypothetical monster lurking under the bed.  No one quite understood it, and, even though people had an inkling that it was scary and worth paying attention to, they hoped that by ignoring it, they could simply wish it away.

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Home of the Year and Sustainability Awards: Call for Entries!

Posted by Sara Gutterman

Aug 22, 2019 9:29:09 AM

Since its inception eleven years ago, Green Builder Media’s Home of the Year and Sustainability Awards program has set the standard for recognizing excellence in residential performance, quality, intelligence, and sustainability.   This year’s Call for Entries is now open—enter your high-performance project, standout community, innovative product, or Sustainability Superhero today!

Green Builder Media’s annual Home of the Year and Sustainability Award winners never fail to delight and inspire.  Featuring a broad spectrum of beautiful residential projects that incorporate advanced technologies, building science best practices, and forward-thinking design strategies, as well as innovative green products and pioneering professionals, our annual program highlights the best in sustainability.

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