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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Demand Side Energy Management: Why it Matters

Posted by Sara Gutterman

Apr 4, 2019 10:17:31 AM

Demand Side Energy Management (DSM) is the hidden hero of energy efficiency, cost savings, and grid optimization.  While the term sounds esoteric and even a little boring, the reality of DSM is quite exciting.  Here’s the skinny on what it means, how it works, and why you should care.

Demand Side Energy Management, or DSM, is all the rage in sustainable development these days.  DSM refers to the modification of energy demand through behavioral change and load shifting.  DSM enables homeowners and building occupants to reduce energy use during peak hours, shifting energy use to off-peak times (such as nighttime and weekends.)

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The Floods are Coming: Are you Ready?

Posted by Sara Gutterman

Mar 28, 2019 1:11:39 PM

Scientists predict record-breaking floods resulting from a snowy winter and wet spring.  Are you prepared for the deluge?

Last week, the National Oceanic and Atmospheric Administration (NOAA) released its annual Spring Flood Outlook, which predicts epic flooding across the country this spring due to a unique blend of excessive winter snowfall, rapid snowmelt, heavy spring rains, and saturated soil.

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Water: Limiting Factor to Growth

Posted by Sara Gutterman

Mar 21, 2019 10:13:05 AM

At Green Builder Media’s recent Sustainability Symposium 2019, former Santa Fe Area Home Builders Association Executive Director Kim Shanahan shared his insights about the future of the building industry, limits to growth, and the most critical topic of our time: water.

They say that once a builder, always a builder.  But this outspoken, pioneering, hero of sustainability has broken the mold.  As the former Executive Officer of the Santa Fe Area Home Builders Association (SFAHBA), Kim Shanahan had the unique opportunity not just to show by example how to build high performance, water-saving, durable homes, but he has also been able to influence the industry from the inside.

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Silicon Valley Venture Capitalist Predicts Radical Disruption in Building Industry

Posted by Sara Gutterman

Mar 14, 2019 10:10:04 AM

At Green Builder Media’s recent Sustainability Symposium 2019, pioneering venture capitalist Andrew Beebe explored innovative, enabling technologies that are transforming the built environment, transportation, and cities.

Andrew Beebe is an uncommon venture capitalist.  With a deep background in the solar industry, Beebe has played a pivotal role over the past two decades in the advancement and adoption of renewable energy across the globe.  Now a Partner at Silicon Valley-based Obvious Ventures, Beebe spends his time investigating disruptive technologies that will propel us towards a sustainable future.

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General Wesley Clark: Climate Action is Imperative for Global Security and Economic Stability

Posted by Sara Gutterman

Feb 28, 2019 10:58:09 AM

At Green Builder Media’s recent Sustainability Symposium 2019, General Wesley Clark outlined, in no uncertain terms, the urgent need for climate action to protect our economy, our society, and the very future of our planet.

Last week, Green Builder Media held our third annual Sustainability Symposium.  The agenda was jam-packed with luminary presenters who shared extraordinary ideas and remarkable insights related to the transition to a sustainable future. 

General Wesley Clark, retired Four-Star General, Army Chief of Staff, and NATO Supreme Allied Commander, presented the opening keynote, kicking off the day with an informed and eloquent overview of the imperative of climate action. 

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Green Builder Media Celebrates our 11th annual Home of the Year Winners!

Posted by Sara Gutterman

Feb 14, 2019 11:56:41 AM

Green Builder Media recently announced the winners of our 11th annual Green Home of the Year Awards.  This year’s winning selections delight and inspire, offering a glimpse into what a sustainable future with a truly high performance built environment will look like.

The winners of Green Builder Media’s 11th annual Green Home of the Year Awards include a spectrum of beautiful residential projects that showcase pioneering green products, advanced technologies, renewable energy, building science best practices, and forward-thinking design strategies. 

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Join Green Builder Media at IBS/KBIS: free coffee and beer!

Posted by Sara Gutterman

Feb 12, 2019 4:35:27 PM

On Tuesday, February 19 through Thursday, February 21 at Design & Construction Week, Green Builder Media will showcase The Align Project—a stunning example of net-zero, small footprint, intelligent living, with the smartest home and mobility technologies all under one roof.  And did we mention free coffee and beer (see below for details)?!?!

While with us at The Align Project, you can talk with the Green Builder Media team and our partners—including innovative companies like Rheem, Jinko Solar, Toyota, DuPont, Tabuchi Electric, Andersen, Viega, Rockwool, Loxone, Delta Electronics, FLO by Moen, Corian Design, Trex, and Voltea—about the convergence of sustainability and technology in a right-sized-home that challenges entrenched ideas about how we live.

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Green Builder Media Takes Vegas By Storm!

Posted by Sara Gutterman

Feb 7, 2019 11:02:55 AM

If you’re planning to be in Las Vegas—or anywhere nearby—on February 17-21, you don’t want to miss Green Builder Media’s incredible lineup of festivities!  From a gala dinner celebrating the most innovative green building professionals to a knockout roster of global leaders during our Sustainability Symposium 2019 to the smartest net zero prefab house you’ve ever seen, we’ll will have something for everyone.

Green Builder Media is gearing up for one incredible week in Las Vegas—February 17-21, 2019 will be chock-full with ideas, inspiration, and plenty of fun!

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The Wait is Over: Sustainability Symposium 2019 Agenda Unveiled!

Posted by Sara Gutterman

Jan 31, 2019 10:18:48 AM

Green Builder Media’s third annual Sustainability Symposium 2019 promises to be our best one yet.  Check out the star-studded agenda, filled with visionary leaders who are leading the transition to a sustainable future.

Green Builder Media has scheduled the Sustainability Symposium 2019: The Desert Shall Bloom on Monday, February 18 at the Artemus W. Ham Concert Hall  on the UNLV campus.  Trust me—you don’t want to miss this one.

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Pavlov’s Dilemma: The Quest for Relevancy

Posted by Sara Gutterman

Jan 24, 2019 8:16:47 AM

How can our nation—and the building industry—possibly remain relevant if it continues to follow 20th century logic?

Last week, I was a guest at a lovely corporate event in Phoenix, AZ, during which I attended a session presented by a lead economist from well-known building industry publishing and data company. 

The economist offered a variety of interesting insights and financial projections: he anticipates a short-term pricing correction in the housing industry, shifting the market in the buyer’s favor.  He expects that the recent lowering of interest rates was only temporary, and that those rates will continue to increase over the coming year. 


He also expressed grave concern over our crumbling infrastructure, and he ardently asserted that the explosion of the national debt is the greatest threat to the long-term health of our economy.  

He hinted at a grand solution to address the ballooning debt crisis that he plans to reveal at the upcoming Design & Construction Week: flood the market with oil, bring down gas prices, and use the money for infrastructure projects.

The moment the words came out of his mouth, my heart sank.  “No, no, NO,” I screamed silently to myself.  And as I sat frozen in disbelief, all I could think of was that humanity simply cannot survive such a plan. 

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A Thrilling Agenda for 2019

Posted by Sara Gutterman

Jan 3, 2019 11:34:36 AM

Amid pioneering demonstration homes, groundbreaking events, revolutionary market intelligence, and award-winning content, 2019 promises to be a sensational year for Green Builder Media.  Check out the exciting projects we have in the hopper!

Since our inception in 2005, Green Builder Media has helped set the standard for excellence in sustainability, quality, resiliency, and wellness in the built environment.  Everything that we do—from generating award-winning content, to developing cutting-edge demonstration homes, to hosting thought leadership events, to offering pioneering market intelligence, advances our goal of improving the performance of the built environment in North America.

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The Flex House is in Production!

Posted by Sara Gutterman

Dec 27, 2018 11:27:32 AM

In 2017, Green Builder Media and specialty modular builder Shelter Dynamics debuted the Flex House, a model for “Right-Sized” living in a small, flexible space that is connected, intelligent, resilient and sustainable.  After much anticipation, the Flex House is finally in production and available for purchase.   Order yours today!

Finely crafted by Shelter Dynamics, the Flex House embodies the concept of “Right Sized Living”.   At 768 square feet, the Flex House makes a big impression with its high ceilings, arched doorways, rounded corners, clerestory windows, and U-shaped flow.  The home has two bedrooms, full kitchen, dining nook, sizable living room, and full bathroom.

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The Align Project at CES: Convergence of Sustainable Living and Intuitive Technology

Posted by Sara Gutterman

Dec 20, 2018 10:59:50 AM

Heading to CES in a few weeks?  Join Green Builder Media and our sponsors for a personal tour of The Align Project, a stunning example of net-zero, small footprint, solar-powered, intelligent living—with the smartest, most intuitive technology available today.

If you’ve never been to the Consumer Electronics Show (CES), allow me to paint a picture for you—imagine Disneyland for tech geeks filled with endless gadgets that do almost anything you can think of, drones filling the skies, robots roaming the hallways that would make even Rosie from the Jetsons jealous, connected electric vehicles that run on solar power, Artificial Intelligence powered products that make your home smarter than you are, wearables that track your every biorhythm, and TVs, oh those illustrious high-def TVs, everywhere (literally, everywhere!) in a wall-to-wall jam-packed, high-energy sea of human invention. 

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