<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=209258409501153&amp;ev=PageView&amp;noscript=1">
Green Builder Media Logo

WINNER, "BEST WEBSITE," 2015 and 2016 (NAREE)


Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
Find me on:

Recent Posts

Green Builder Media Announces 2018 Readers’ Choice Winners

Posted by Sara Gutterman

Apr 19, 2018 10:16:21 AM

Just in time for Earth Day, Green Builder Media announces the winners of our annual Readers’ Choice awards. Check out who was deemed the greenest and greatest of them all.

Each year, Green Builder Media asks our readers to select what they think are the most sustainable, innovative, highest performance brands across a wide spectrum of building product categories. 

Read More

The EPA Imbroglio

Posted by Sara Gutterman

Apr 12, 2018 11:25:53 AM

Environmental Protection Agency chief Scott Pruitt is embroiled in scandal. What comes next?

With each passing day, it seems that EPA administrator Scott Pruitt falls further down the rabbit hole.  Headline after headline indict him of poor judgement, bad decisions, and unethical behavior.

Read More

U.S. Versus the World: Which Vision of the Future will Win?

Posted by Sara Gutterman

Apr 5, 2018 11:08:34 AM

While the U.S. invests in war and rolls back emissions requirements, countries across the globe, from Germany to Saudi Arabia to China, are making full-scale commitments to reduce emissions, investing heavily in clean transportation and renewable energy. Which strategy will win?

The Trump administration made its priorities clear with the recent passing of the $1.3 million Omnibus spending bill: war.  The bill increased military spending to $700 billion—compared to $591 billion for non-defense spending—representing what Trump proclaims is “the largest military budget in our nation’s history.”

Read More

The Climate Conundrum: More Strange Weather in the Forecast

Posted by Sara Gutterman

Mar 29, 2018 12:22:02 PM

Our climate is undeniably changing, and we’ve entered a new era of unpredictable and extreme weather.  Here’s a brief overview of what’s happening now and what we can expect in the future.

You’d have to be living under a rock not to notice the acute fluctuations in the weather.  Year after year, season after season, we’re getting pummeled by increasingly brutal super storms, floods, droughts, wildfires, and tidal surges—all caused by the changing climate. 

Read More

Time to Take Resilient Building Seriously

Posted by Sara Gutterman

Mar 22, 2018 12:31:08 PM

As winter releases its seasonal stranglehold, yielding to spring in most parts of the country, the recent Nor’easters prove yet again how imperative it is that we develop a comprehensive approach to resilient building—immediately.

Each passing superstorm deals a blow to our nation’s infrastructure, financial coffers, and collective psyche. 

Read More

Eulogy for Stephen Hawking: The Physicist Who Opened Our Eyes to the Universe

Posted by Sara Gutterman

Mar 15, 2018 10:25:05 AM

By all accounts, mastermind Stephen Hawking was a marvel of science. Not only did he survive a debilitating illness for decades longer than doctors prognosticated, he uncovered groundbreaking discoveries about the nature of gravity and the very origin of the universe. In his dying days, his final warning to humanity: stop climate change at all costs.

Internationally renowned physicist, author, and Professor Stephen Hawking, undoubtedly one of the most brilliant human beings to ever inhabit this planet, passed away this week at the age of 76.  Reports indicate that he died peacefully, after struggling for decades with amyotrophic lateral sclerosis (ALS), a neuromuscular wasting disease also known as Lou Gehrig’s disease. 

Read More

Smart Home Tech Trends: COGNITION Delivers Market Intelligence

Posted by Sara Gutterman

Mar 8, 2018 1:50:39 PM

COGNITION Smart Data, Green Builder Media’s suite of market intelligence and data services, leverages Artificial-Intelligence (AI)-based technology to uncover insights into purchasing patterns and buyer preferences. This month, we highlight trends in the exploding sector of smart home technologies.

Smart home technology is becoming ubiquitous.  The ecosystem of connected devices now spans far beyond connected speakers and thermostats, and Smart Home 1.0—which consists mainly of command and control features—is rapidly evolving into a sophisticated interplay of intelligent devices that self-optimize to decrease resource use, enhance living spaces, and anticipate homeowner preferences. 

Read More

Big-Ag, Coal, and the Gun Crisis 

Posted by Sara Gutterman

Feb 22, 2018 10:39:09 AM

After working for over a decade to spread ideas and inspiration about sustainable living, I find myself at a crossroads, asking tough questions as I reflect on the state of the world. Is addressing resource conservation, healthy homes, renewable energy, high-performance building, and enabling technologies enough? After all, what is sustainability?

As many of you know, esteemed green builder Ron Jones and I founded Green Builder Media in 2005 to affect positive change within and beyond the building industry.  In conjunction with our extraordinary team, we’ve held fast to our mission of perpetually expanding the frontiers of sustainability, with the goal of offering topical information about sensible, cost-effective solutions and elevating the national dialogue about how we can more appropriately align the built environment with the natural one.

Read More

Paul Hawken: How to Reverse Global Warming

Posted by Sara Gutterman

Feb 15, 2018 12:42:55 PM

At Green Builder Media’s recent Sustainability Symposium 2018, sustainability pioneer Paul Hawken delivered a rousing keynote outlining a comprehensive plan to reverse global warming.

Paul Hawken is considered to be one of the fathers of sustainability. His early work, including the bestselling book Ecology of Commerce, effectively launched the corporate sustainability movement, inspiring business leaders across the globe, like Interface CEO Ray Anderson, to make major course corrections and craft blended strategies that took into account people, planet, and profit.

Read More

Seizing America’s Renewable Energy Future

Posted by Sara Gutterman

Feb 8, 2018 11:46:10 AM

At Green Builder Media’s recent Sustainability Symposium 2018, Governor Martin O’Malley outlined a plan to take our great nation to 100% renewable energy by 2050, and discusses our moral imperative for doing so.

Governor Martin O’Malley cares deeply about progress, peace, and sustainability—and has the track record to prove it.  As Mayor of Baltimore, he effectuated a dramatic reduction in crime in what was then the most violent city in America.  As Governor of Maryland, his policies reversed a 350-year decline in the health of the waters of the Chesapeake Bay. 

Read More

HAPPENING NOW: Third Industrial Revolution

Posted by Sara Gutterman

Feb 1, 2018 12:28:17 PM

At Green Builder Media’s recent Sustainability Symposium 2018, economist Jeremy Rifkin delivered a mind-blowing keynote outlining the transformation that our global economy is currently undergoing, with advances in communication, energy, and mobility solutions that will fundamentally change our built environment.

Jeremy Rifkin’s resume couldn’t be more impressive.  Economist, futurist, political advisor, sustainability activist, and lecturer at The Wharton School, Rifkin has written 20 bestselling books and helped heads of state in Europe and China craft long-term development plans for smart, sustainable cities.

Read More

Trump Slaps Tariffs On Solar Cells: Is the U.S. Industry Doomed?

Posted by Sara Gutterman

Jan 25, 2018 9:25:28 AM

On Monday, President Trump announced his decision on the hotly debated solar trade case, imposing a 30% tariff on imported solar cells. While the decision will undoubtedly hinder the solar industry, the outcome wasn’t the worst case scenario.

After agonizing for months over the Section 201 trade case brought to the International Trade Commission by manufacturers Suniva and SolarWorld Americas (ironically, both foreign-owned companies with U.S. operations), the solar industry is recalibrating in light of President Trump’s decision to impose a 30% tariff on crystalline-silicon solar cells, decreasing by 5% over the next three years until it reaches 15%.

The decision also includes a 2.5 gigawatt exemption for imported cells (there is still confusion about whether this exemption is applied to importing companies or countries.)

While the announcement certainly wasn’t good news for the solar industry, it wasn’t the worst case scenario—industry experts were bracing themselves for up to a 50% tariff.

Read More

Innovation with Purpose: Hard Lessons Learned from CES

Posted by Sara Gutterman

Jan 18, 2018 11:33:46 AM

Last week in Las Vegas, CES showcased, as always, a veritable garden of earthly delights. Artificial Intelligence and Alexa were everywhere. Autonomous cars zoomed around parking lots. 3D printers pumped out gadgets of every kind. Oceans of high-def TVs dazzled spectators with delightful images. Robots cleaned, virtual reality transported viewers to unimagined places, smart luggage trailed after its owners, and drones buzzed incessantly. But the real takeaway for some attendees this year wasn’t the whiz-bang of technology, it was something altogether different.

In a recent article in The Guardian, Olivia Solon points to the failure of CES 2018, lamenting that, despite all of the cool gadgets and devices, the show felt empty and without purpose.

“The annual tech trade show seems less about real innovation breakthroughs solving unmet needs and more about incrementally improved nice-to-haves for the 1%,” said Solon. “Given the other scandals that rocked the [technology] industry in 2017, including sexual harassment, poor factory working conditions and exploding batteries, and mounting evidence that people should spend less time glued to their devices, one might have hoped for a more cautious or conscientious display of mass consumerism. Here’s hoping for 2019.”

Read More
facebook twitter youtube linkedin pinterest google
Greenworks Giveaway

2017 Green Builder Media Eco Leaders