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Sara Gutterman

As Co-Founder and CEO of Green Builder Media, the nation’s leading media company focused on sustainable living, Sara has established a reputation as a visionary thought leader and passionate advocate for sustainability. She works closely with a diverse group of stakeholders in the building industry to develop impactful, long-term green strategies that are simultaneously sustainable and profitable. A former venture capitalist, she has participated in a portion of the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, Colorado with her husband, where she is a County Commissioner as well an avid long-distance runner, snowboarder, and Crossfit trainer.

http://www.greenbuildermedia.com/blog/author/sara-gutterman

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Recent Posts

COGNITION Hot Take: Water Crisis Swells

Posted by Sara Gutterman

Aug 27, 2020 12:37:29 PM

Are we facing a global water crisis? Yes, but we can start solving the problem. These 6 trending innovative technologies point the way to a water-smart future.

Building professionals and manufacturers must develop construction techniques and solutions that solve impending water shortages in the United States and worldwide. According to COGNITION Smart Data, building pros must keep these 6 trending innovative technologies top of mind:

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The Forever House: ReVISION House Scottsdale Unveiled

Posted by Sara Gutterman

Aug 27, 2020 11:20:42 AM

Green Builder Media has partnered with renowned building science expert Steve Easley on a new VISION House project. This house creates a “remodeling for sanctuary” template that can be replicated across the country.

Given that buildings produce approximately 40 percent of global emissions and are responsible for 40 percent of global energy consumption, the path to a sustainable future inevitably involves the retrofitting of our existing built environment.

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COGNITION Hot Take: COVID’s Impact on the Labor Force

Posted by Sara Gutterman

Aug 20, 2020 1:13:18 PM

Here’s what savvy companies are doing to maintain a robust workforce as coronavirus continues to create labor troubles.

Even before coronavirus, the building industry was struggling with a tight labor market. Data generated by COGNITION Smart Data indicated that labor shortages, lack of skilled labor, and unreliable contractors were the top challenges that builders grappled with. Unfortunately, these struggles have been exacerbated by the pandemic.

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COGNITION Hot Take: Urgent Need for Affordable Housing

Posted by Sara Gutterman

Aug 12, 2020 9:41:49 PM

The need for affordable homes has never been so urgent, particularly as low-income families are getting pummeled by both climate change and the coronavirus.

For many years, builders and developers shifted away from entry level homes because the economics just didn’t pencil out, mainly due to soaring land costs and hefty permit, water, and infrastructure fees. Higher-end homes have been a more profitable, and therefore more feasible, offering. Now with coronavirus, the need for affordable housing is crucial. 

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, the coronavirus is widening racial and economic disparities with respect to home ownership.

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Kamala and Climate

Posted by Sara Gutterman

Aug 12, 2020 7:55:05 PM

Presumptive Democratic nominee Joe Biden added climate clout to his 2020 presidential campaign with the selection of California Senator Kamala Harris as his running mate. The former attorney general of California has had a long history of fighting for environmental justice.

Kamala Harris has spent decades advocating for climate action and social equity. As District Attorney in San Francisco, she formed an environmental justice unit to tackle environmental crimes impacting low-income residents.  

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COGNITION Hot Take: Modular, Prefab, and 3D Printing

Posted by Sara Gutterman

Aug 6, 2020 1:11:56 PM

Innovations in modular and prefab homes and 3D printing are projected to disrupt the housing market, gaining market adoption due to resource and labor efficiencies. 

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, the modular, prefab, and 3D printing sectors are mushrooming.

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Healthy Home Trends: A Builder’s Perspective

Posted by Sara Gutterman

Aug 6, 2020 11:40:40 AM

If buyers will pay 1% more for healthy home solutions, what should you offer? Here’s what Thrive Homes is doing.

The coronavirus has unleashed an explosion of interest in healthy homes. But unfortunately, many newly constructed and existing homes suffer from a range of problems that negatively impact indoor air quality. In a recent interview, pioneering high-performance builder Gene Myers, CEO of  Thrive Home Builders, offered some interesting insights about creating healthy environments.

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Real Estate: Topsy Turvy in the Time of COVID-19

Posted by Sara Gutterman

Jul 30, 2020 9:36:57 AM

Despite the ongoing surge in coronavirus cases, the housing market seems to be the bright spot in the economy—at least for now. Home buying activity is hitting record levels, even in the most unlikely places, turning all the rules of the game upside-down.

Health concerns from the runaway pandemic have created an exodus from cities across the country, upending traditional housing market dynamics in urban and close-in suburban areas.

 

Buyers are flocking to less dense outer suburbs and even rural markets, some of which have been suffering from declining home values for years, in order to find reasonably priced homes with lawns, gardens, and room to move.

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COGNITION Hot Take: Remote Working Takes Hold

Posted by Sara Gutterman

Jul 29, 2020 11:17:38 AM

The concept of work is rapidly transforming as people decide that they are ready to abandon the traditional office model in favor of telecommuting.

According to COGNITION Smart Data, Green Builder Media’s suite of market intelligence services, nearly 75% of Americans who have been able to work remotely during COVID-19 say that they don’t want to return to an office full time. Rather, they want to maintain the healthy work-life balance they have created while working from home during the pandemic, spending more time at home and less in the office. 

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COVID-19 Housing Case Study: Less Activity, Higher Conversion

Posted by Sara Gutterman

Jul 24, 2020 2:56:49 PM

CR Herro, Vice President of Innovation, Meritage Homes, Scottsdale, Ariz., notes that COVID-19 impact on the housing industry won’t be fully understood until the last half of 2020.

GB: Are you changing your offerings/services? 

CR: There’s no doubt that the coronavirus is having a long term impact on the priorities and capabilities of the general public, which creates changes and opportunities for business to respond to these shifts.

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COGNITION Hot Take: Home Buying Surges

Posted by Sara Gutterman

Jul 23, 2020 3:48:59 PM

Remote jobs, low mortgage rates, and a retreat to suburban and rural markets fuel home sales.

The coronavirus has changed consumers’ perspectives about where they want to live, leading to a surge in home buying. As the demand for more space increases, people are retreating from urban to suburban and rural markets. 

 

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Navigating the Path Ahead for Home Building

Posted by Sara Gutterman

Jul 20, 2020 8:39:50 AM

As the economy opens up, questions and concerns abound how the Coronavirus pandemic will impact the built environment, and how the industry will respond.

In the first several weeks of the pandemic, general consumer sentiment was negative and fearful. People were worried about getting sick, stopping the spread, and losing their jobs and health insurance. 

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Home Buyers Shift Priorities During Pandemic

Posted by Sara Gutterman

Jul 17, 2020 2:21:33 PM

Pandemic or no, people still want to buy homes—but they expect more health and safety for their money.

Most economists agree that we’re heading for a recession. 

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