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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Pavlov’s Dilemma: The Quest for Relevancy

Posted by Sara Gutterman

Jan 24, 2019 8:16:47 AM

How can our nation—and the building industry—possibly remain relevant if it continues to follow 20th century logic?

Last week, I was a guest at a lovely corporate event in Phoenix, AZ, during which I attended a session presented by a lead economist from well-known building industry publishing and data company. 

The economist offered a variety of interesting insights and financial projections: he anticipates a short-term pricing correction in the housing industry, shifting the market in the buyer’s favor.  He expects that the recent lowering of interest rates was only temporary, and that those rates will continue to increase over the coming year. 

 

He also expressed grave concern over our crumbling infrastructure, and he ardently asserted that the explosion of the national debt is the greatest threat to the long-term health of our economy.  

He hinted at a grand solution to address the ballooning debt crisis that he plans to reveal at the upcoming Design & Construction Week: flood the market with oil, bring down gas prices, and use the money for infrastructure projects.

The moment the words came out of his mouth, my heart sank.  “No, no, NO,” I screamed silently to myself.  And as I sat frozen in disbelief, all I could think of was that humanity simply cannot survive such a plan. 

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A Thrilling Agenda for 2019

Posted by Sara Gutterman

Jan 3, 2019 11:34:36 AM

Amid pioneering demonstration homes, groundbreaking events, revolutionary market intelligence, and award-winning content, 2019 promises to be a sensational year for Green Builder Media.  Check out the exciting projects we have in the hopper!

Since our inception in 2005, Green Builder Media has helped set the standard for excellence in sustainability, quality, resiliency, and wellness in the built environment.  Everything that we do—from generating award-winning content, to developing cutting-edge demonstration homes, to hosting thought leadership events, to offering pioneering market intelligence, advances our goal of improving the performance of the built environment in North America.

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The Flex House is in Production!

Posted by Sara Gutterman

Dec 27, 2018 11:27:32 AM

In 2017, Green Builder Media and specialty modular builder Shelter Dynamics debuted the Flex House, a model for “Right-Sized” living in a small, flexible space that is connected, intelligent, resilient and sustainable.  After much anticipation, the Flex House is finally in production and available for purchase.   Order yours today!

Finely crafted by Shelter Dynamics, the Flex House embodies the concept of “Right Sized Living”.   At 768 square feet, the Flex House makes a big impression with its high ceilings, arched doorways, rounded corners, clerestory windows, and U-shaped flow.  The home has two bedrooms, full kitchen, dining nook, sizable living room, and full bathroom.

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The Align Project at CES: Convergence of Sustainable Living and Intuitive Technology

Posted by Sara Gutterman

Dec 20, 2018 10:59:50 AM

Heading to CES in a few weeks?  Join Green Builder Media and our sponsors for a personal tour of The Align Project, a stunning example of net-zero, small footprint, solar-powered, intelligent living—with the smartest, most intuitive technology available today.

If you’ve never been to the Consumer Electronics Show (CES), allow me to paint a picture for you—imagine Disneyland for tech geeks filled with endless gadgets that do almost anything you can think of, drones filling the skies, robots roaming the hallways that would make even Rosie from the Jetsons jealous, connected electric vehicles that run on solar power, Artificial Intelligence powered products that make your home smarter than you are, wearables that track your every biorhythm, and TVs, oh those illustrious high-def TVs, everywhere (literally, everywhere!) in a wall-to-wall jam-packed, high-energy sea of human invention. 

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The Triumph and Tragedy of 100

Posted by Sara Gutterman

Dec 13, 2018 11:31:52 AM

The number 100 has been in the news a lot lately, associated with bold action and as well as imminent disaster: commitments to 100% renewables across the globe; 100% bans of single-use plastics; and 100% certainty that the climate is changing so quickly that we’re losing our ability to cope with it.  Here’s a deeper dive into the important—and ominous—number.

100 is a powerful number.  Scoring 100 on a test was always an aspiration in my school days.  My grandmother is turning 100 in January—an incredible achievement.  100 represents a century, the boiling temperature of pure water at sea level on the Celsius scale, and the record number of points scored in one NBA game by a single player (Wilt Chamberlain of the Philadelphia Warriors in 1962).

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Codes With a Side of Climate

Posted by Sara Gutterman

Dec 12, 2018 2:29:28 PM

Codes are designed to keep homeowners and building occupants safe and protected. They also play a critical role in protecting the environment.

The connection between codes and the climate may, at first blush, seem oblique. However, the two are intricately connected. Codes are designed to make homes and buildings stronger, safer, healthier and more durable. They’re designed to improve performance and energy savings. And in so doing, codes play a pivotal role not just in protecting lives, but the planet as well.

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Climate Action: The World Marches Forward

Posted by Sara Gutterman

Dec 6, 2018 3:17:29 PM

Last week at the G20 meetings, leaders from across the globe reaffirmed their commitment to climate action through the framework set by the Paris Agreement.  This week, international delegations are meeting in Poland for the United Nation’s climate change conference, COP24.  The Trump Administration has been conspicuously absent from the conversation.

At last week’s G20 meetings, countries from across the globe united, once again, in their commitment to aggressive climate action.  In a joint statement, G20 leaders emphasized that “a strong economy and a healthy planet are mutually reinforcing.”  The G20 leaders recognized the importance of “comprehensive adaptation strategies, including investment in infrastructure that is resilient to extreme weather events and disasters.”

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Climate Action: Is it too Late?

Posted by Sara Gutterman

Nov 28, 2018 7:43:36 PM

The UN’s World Meteorological Organization released its annual Greenhouse Gas Bulletin last week.  Not surprisingly, the results are bleak: concentrations of key gasses that drive up global temperatures are at an all-time high, and the changing climate will unequivocally impact global financial stability and force the U.S. into uncharted territory.  Which begs the question: is anyone in Washington listening, and if so, will they have the courage and wherewithal to take action? 

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Election Results: An Environmental Nightmare?

Posted by Sara Gutterman

Nov 8, 2018 9:28:44 AM

The midterm elections uncovered many interesting insights about our nation and proved, once again, that the fossil fuel industry still has a powerful stranglehold over our economy, as big money squashed environmental initiatives from coast to coast.

With the Trump administration’s aggressive regulatory rollbacks, the midterm elections were vital for local and state-based policymaking—particularly with respect to environmental initiatives.  

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Video: Walkthrough of Smart, Small Footprint, Net Zero, Prefab Living

Posted by Sara Gutterman

Nov 1, 2018 9:35:33 AM

Green Builder Media has launched The Align Project, a one-year demonstration project designed to challenge entrenched ideas about how we live in the U.S. and offer suggestions for how we can align our lifestyles with our changing socio-economic and environmental realities. Check out this video walkthrough of the cornerstone of The Align Project: a small-footprint, prefab, smart, net zero home created by Austin-based builder Kasita.

Whether we like it or not, the changing climate is demanding a sweeping overhaul of the way we live. Fortunately, advances in high-performance products and enabling technologies are providing viable solutions for enhanced efficiency, resiliency, sustainability, and connectivity.

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Midterm Elections: What’s at Stake for the Environment?

Posted by Sara Gutterman

Oct 25, 2018 10:09:43 AM

Environmental issues—from carbon emissions to renewable energy to clean water to habitat protection–are on the ballot this election cycle. Will progress on the state level combat the ferocious wave of federal regulation rollbacks?

With the current Administration’s active rampage to gut regulations, the stakes have never been higher for the environment. 

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VISION House Seattle Cascades: The House the Experts Built

Posted by Sara Gutterman

Oct 16, 2018 9:51:09 AM

It’s not often that the opportunity comes along to redefine sustainability and set a new standard for building green in the current marketplace. But that’s exactly what Green Builder Media is aspiring to do with the next project in our VISION House demonstration series, as we work with CR Herro, VP Innovation at Meritage Homes, to design and build a template that can be replicated across the country.

Green Builder Media has always endeavored to swing for the fences, with the goal of setting the standard for excellence in sustainability, quality, durability, intelligence, and wellness in the built environment.  Everything we do advances our mission to improve the performance of homes in North America.

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The Align Project Shines Bright at Solar Power International

Posted by Sara Gutterman

Sep 27, 2018 12:10:57 PM

The Align Project, created by Green Builder Media and Austin-based prefab home builder, Kasita, made its debut this week at Solar Power International in Anaheim. Designed to educate people how to align our lifestyles with our values and environmental realities, the project stole the hearts and minds of attendees with its unique design, high performance products, smart technologies, clean mobility solutions, and compelling suggestions for enhanced sustainable living.

Green Builder Media partnered with prefab builder Kasita to develop The Align Project, a Rendezvous with Reality—a one-year housing exposition designed to challenge, disrupt, and re-imagine some of society’s most entrenched ideas about what it means to live the good life in the U.S.A. To do this, we’re dissecting the spaces we live in and the products that serve (and own) us, and challenging many so-called “common sense” ideas.

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