Solar Crosses the Rubicon
Now cheaper than fossil fuels on a global scale, the economics of solar is propelling clean energy...
Posts about COGNITION
The Upgrade That Saves Billions of Dollars
COGNITION Smart Data and a new analysis from RMI reveal a huge affordability opportunity. Everyone...
Where the Smart Money is Going
Venture capital just delivered its clearest verdict yet on where housing value is headed. According...
Consumers Stopped Buying Square Footage
Buyers are shopping for what a home does, not how big it is. Homebuyers aren't buying square...
The Importance of Value in a Flat Market
In times like this, the market shows that it’s more important to add value than cut costs.
2026 Generational Marketing
Future-leaning, myth-busting, revenue-boosting insights for a housing market in flux. What happens...
New Energy Architecture: Security, Independence, and Trust
Consumers are rewriting demand. Builders are rethinking value. And the energy transition has...
State of the Industry 2026: Point of Convergence
Federal rollbacks are threatening decades of progress with housing affordability, sustainability...
Housing at a Crossroads: Market Forces Transforming 2026
This year’s 2025 State of the Industry report spotlights foundations, fault lines, and the future...
Efficient, Strong Homes: A Question of Cost
Energy efficient improvements and stronger home features can lower operating expenses for...
Value Per Square Foot: A New Housing Metric
Price per square foot built the last century of housing. Value per square foot should build the...
The Electric Opportunity
One of three buyers wants an all-electric home. The market isn’t just warming up to all-electric...
Flying Blind? Here’s How to Get in Tune with Today’s Homebuyers
In a market this unpredictable, guesswork is a gamble. Here’s how COGNITION Smart Data gives you...
