COGNITIONMore Green, Less Glam Experts agree: Whether it’s a product or an entire home, sustainability sells—especially in times... Jun 26, 2025 3:11:37 PMReading time4 min read
COGNITIONCOGNITION Weekly Hot TakeEPDs and the Future of Product Selection Without Environmental Product Declarations, or trusted eco-labels, your product risks being... Jun 24, 2025 7:57:16 AMReading time2 min read
COGNITIONCOGNITION Weekly Hot TakeThe Rise of Gen Alpha—And the Home of the Future While Millennials and Gen Z have embraced sustainability and tech-forward homes, Gen Alpha’s wish... Jun 17, 2025 11:20:13 AMReading time2 min read
COGNITIONCOGNITION Weekly Hot TakeRebuilding Trust in an Era of Greenwashing As younger generations grow more wary of the authenticity of sustainability claims, what steps can... Jun 11, 2025 4:49:48 PMReading time3 min read
COGNITIONCOGNITION Weekly Hot TakeHomebuyers Want Long-Term Value, Not Just a Low Price From Boomers to Gen Z, buyers across the generational spectrum are looking beyond price tags and... Jun 3, 2025 9:08:32 AMReading time2 min read
Impact SeriesCOGNITIONwebinar archiveGenerational Marketing Webinar: Insights for Future-Proofing Your Business Our annual Generational Marketing webinar, packed with fresh COGNITION Smart Data insights,... Jan 30, 2025 2:17:59 PMReading time2 min read
COGNITION2025: Housing Market Projections Despite persistently high housing costs, inflation, and mortgage rates, the housing sector is... Jan 9, 2025 2:17:37 PMReading time5 min read
COGNITIONThe Road Ahead for Home Building Looking ahead to 2025 and beyond, we can expect to see the continued decarbonization of the built... Jan 2, 2025 8:00:00 AMReading time5 min read
COGNITION9 Signs of Tighter Times Ahead for Consumers Consumers are less optimistic this year than builders. They’re certainly feeling the pinch of... Dec 19, 2024 2:10:40 PMReading time1 min read
COGNITION7 Ways Things Are Looking Up For Builders Builders reveal the state of the building industry. The 2024 State of Sustainable Building... Dec 12, 2024 1:26:41 PMReading time2 min read
COGNITIONdecarbonizationcarbon offsetsThe Frontlines of Climate ActionBusiness Case for Decarbonization Demonstrating leadership in sustainability through decarbonization can enhance a company’s... Dec 5, 2024 1:31:17 PMReading time3 min read
COGNITIONVISION House Las VegasDigging Into Demographics: Market Research Informs VISION House Las Vegas Big builders rely on deep research to find out if there’s an appetite for the product they want to... Nov 29, 2024 4:09:50 PMReading time9 min read
COGNITIONThen, Now and What's Ahead2024 State of the Building Industry The economy is clearly top of mind for consumers. The good news: green building is poised to... Nov 14, 2024 12:43:34 PMReading time3 min read