Why Should Decarbonization Matter to You?
Businesses must recognize the significance of decarbonization to successfully engage with younger...
Posts about COGNITION
Power Shift: Massive Transition in Generational Influence
As Boomers pass the torch, which generation will lead? Will Gen Xers step up to reshape society,...
Remodeling Market Forecast For 2023
Remodeling growth will continue in 2023 and the most growth anticipated is in surprising metros...
Generational Marketing Webinar Kicks Off 2023
Watch this recorded webinar to learn how to optimize your business in any type of market. The...
Short- and Long-Term Outlook for Housing Sector
Inflation, high home prices, low inventory, and economic uncertainty continue to impact the housing...
Free Webinar: State of the Industry
Join the CEO of Green Builder Media, Sara Gutterman, for a data-driven analysis of the building...
Hot Off the Press: Consumer Priorities
Green Builder Media’s recent survey reveals top-of-mind topics for consumers. COGNITION Smart Data,...
Ecopsychology: Surging Anxiety Over Climate Change
Climate change has a powerful impact on our psychology. Years of intensifying superstorms,...
Generational Marketing: Gen Z and Housing
Green Builder Media has been studying Millennial behavior for years. Now we’re turning our...
Even Green and Non-Toxic Home Goods Have PFAS
A new study found manufactured chemicals in home products, even if they were marketed as "green." A...
Millennials: The Driving Force in Housing
In part one of a three-part series, Green Builder digs into how Millennials (and older Gen-Zs) have...
Radical New Tool to Measure Climate Risk
As climate change pummels communities across the globe, a revolutionary database offers companies,...
Suburbia Isn’t Cheaper Than Urban Anymore
Those searching for the more affordable white picket fence may be better off renovating their...