Homebuyers Want Long-Term Value, Not Just a Low Price
From Boomers to Gen Z, buyers across the generational spectrum are looking beyond price tags and...
Posts about COGNITION (2)
Generational Marketing Webinar: Insights for Future-Proofing Your Business
Our annual Generational Marketing webinar, packed with fresh COGNITION Smart Data insights,...
2025: Housing Market Projections
Despite persistently high housing costs, inflation, and mortgage rates, the housing sector is...
The Road Ahead for Home Building
Looking ahead to 2025 and beyond, we can expect to see the continued decarbonization of the built...
9 Signs of Tighter Times Ahead for Consumers
Consumers are less optimistic this year than builders. They’re certainly feeling the pinch of...
7 Ways Things Are Looking Up For Builders
Builders reveal the state of the building industry. The 2024 State of Sustainable Building...
Business Case for Decarbonization
Demonstrating leadership in sustainability through decarbonization can enhance a company’s...
Digging Into Demographics: Market Research Informs VISION House Las Vegas
Big builders rely on deep research to find out if there’s an appetite for the product they want to...
2024 State of the Building Industry
The economy is clearly top of mind for consumers. The good news: green building is poised to...
Meeting Consumer Demand With Green Certifications
Younger generation homebuyers are demanding sustainable homes more than ever, even if it means more...
EV Takeover: A New Era of Transportation
A recent COGNITION Smart Data survey shows that, for the first time ever, early adopter consumers...
The State of ESG
Though it has experienced fits and starts, political pushback, and financial scrutiny, ESG...
The Path to Zero-Carbon Living
Provide the next generation of home buyers with the tools and knowledge to lower their carbon...
