More Green, Less Glam
Experts agree: Whether it’s a product or an entire home, sustainability sells—especially in times...
Posts about COGNITION (2)
EPDs and the Future of Product Selection
Without Environmental Product Declarations, or trusted eco-labels, your product risks being...
The Rise of Gen Alpha—And the Home of the Future
While Millennials and Gen Z have embraced sustainability and tech-forward homes, Gen Alpha’s wish...
Rebuilding Trust in an Era of Greenwashing
As younger generations grow more wary of the authenticity of sustainability claims, what steps can...
Homebuyers Want Long-Term Value, Not Just a Low Price
From Boomers to Gen Z, buyers across the generational spectrum are looking beyond price tags and...
Generational Marketing Webinar: Insights for Future-Proofing Your Business
Our annual Generational Marketing webinar, packed with fresh COGNITION Smart Data insights,...
2025: Housing Market Projections
Despite persistently high housing costs, inflation, and mortgage rates, the housing sector is...
The Road Ahead for Home Building
Looking ahead to 2025 and beyond, we can expect to see the continued decarbonization of the built...
9 Signs of Tighter Times Ahead for Consumers
Consumers are less optimistic this year than builders. They’re certainly feeling the pinch of...
7 Ways Things Are Looking Up For Builders
Builders reveal the state of the building industry. The 2024 State of Sustainable Building...
Business Case for Decarbonization
Demonstrating leadership in sustainability through decarbonization can enhance a company’s...
Digging Into Demographics: Market Research Informs VISION House Las Vegas
Big builders rely on deep research to find out if there’s an appetite for the product they want to...
2024 State of the Building Industry
The economy is clearly top of mind for consumers. The good news: green building is poised to...
