Flying Blind? Here’s How to Get in Tune with Today’s Homebuyers
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In a market this unpredictable, guesswork is a gamble. Here’s how COGNITION Smart Data gives you the edge.
For 20 years, Green Builder Media has stood at the forefront of the sustainability movement in the built environment. Alongside visionary partners, we’ve helped develop codes and regulations, deliver powerful insights, and shape the dialog that defines high-performance, healthy, resilient, smart, solar-powered homes.
Behind the scenes of that leadership is COGNITION Smart Data, our market intelligence division. COGNITION isn’t just another data set, it’s the crystal ball we rely on to track, decode, and forecast the trends transforming housing as we know it.
The Stakes are High
In today’s unpredictable market, gut instinct alone just won’t cut it anymore. To win sales, outpace the competition, and stay relevant with today’s climate-savvy buyers, you need more than a hunch—you need intelligence you can trust.
That’s where COGNITION shines. It’s the only insights platform purpose-built for the building industry’s sustainability transformation. By tapping into cutting-edge cognitive learning, we monitor real-time consumer behavior, emerging technologies, policy shifts, competitive benchmarks, and shifting demand signals—so you can adapt faster, sell smarter, and grow revenue with confidence.
Timing Is Everything
Regardless of what happens with federal incentives or policy rollbacks, the sustainability transformation is happening. Market forces are moving us forward faster than ever, driven by Millennials and Gen Zs who demand climate-smart products, net zero homes, and real solutions that align with their values.
These generations aren’t buying homes the same way their parents did. They look at the total cost of ownership; they prioritize wellness, resilience, and carbon footprint; and they expect builders and manufacturers to deliver. COGNITION Smart Data offers the tools to do exactly that.
The COGNITION Edge
COGNITION Smart Data is for everyone in the building ecosystem—builders, developers, architects, designers, specifiers, manufacturers, agencies, and strategists. If you want to future-proof your business, COGNITION is your ticket.
When you plug into COGNITION, you’re not just getting data — you’re getting a strategic advantage. Here’s what it helps you do:
Refine your messaging and outreach to resonate with what buyers really care about now.
Make informed, confident decisions about product offerings, positioning, and innovation.
Stay ahead of the curve as codes and regulations shift.
Pinpoint rebates and incentives that can boost affordability and value for buyers.
Drive purchase intent with insights that speak to the real motivators behind today’s buying decisions.
As a subscriber, you’ll have access to:
Bi-weekly Hot Takes: Real-time intelligence on buyer trends, regulatory changes, product adoption, and design shifts.
Monthly Deep-Dive Reports: Longer reads that break down the hottest sustainability topics, plus tips, tricks, and hacks to sharpen your sales edge.
Quarterly Briefings: Exclusive access to top industry thinkers and proprietary insights to keep you two steps ahead.
Lead-Generating Data: Intelligence that helps you craft messages and offers that spark action.
A Direct Line to the Future: From AI and smart tech to net zero carbon, regenerative homes, and more—you’ll spot disruption before it hits and find your next big opportunity.
Ready to Get Smarter?
As the market changes, one thing won’t: our commitment to giving you impactful tools to stay relevant and resilient. COGNITION Smart Data is your roadmap for navigating change—and winning in a market that rewards companies who adapt.
As the building industry evolves, COGNITION Smart Data will help you stay ahead of the curve. Whether you’re diving into the basics of green building or seeking advanced strategies to achieve net zero carbon goals, we’re here to empower you every step of the way.
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.
Flying Blind? Here’s How to Get in Tune with Today’s Homebuyers
In a market this unpredictable, guesswork is a gamble. Here’s how COGNITION Smart Data gives you the edge.
For 20 years, Green Builder Media has stood at the forefront of the sustainability movement in the built environment. Alongside visionary partners, we’ve helped develop codes and regulations, deliver powerful insights, and shape the dialog that defines high-performance, healthy, resilient, smart, solar-powered homes.
Behind the scenes of that leadership is COGNITION Smart Data, our market intelligence division. COGNITION isn’t just another data set, it’s the crystal ball we rely on to track, decode, and forecast the trends transforming housing as we know it.
The Stakes are High
In today’s unpredictable market, gut instinct alone just won’t cut it anymore. To win sales, outpace the competition, and stay relevant with today’s climate-savvy buyers, you need more than a hunch—you need intelligence you can trust.
That’s where COGNITION shines. It’s the only insights platform purpose-built for the building industry’s sustainability transformation. By tapping into cutting-edge cognitive learning, we monitor real-time consumer behavior, emerging technologies, policy shifts, competitive benchmarks, and shifting demand signals—so you can adapt faster, sell smarter, and grow revenue with confidence.
Timing Is Everything
Regardless of what happens with federal incentives or policy rollbacks, the sustainability transformation is happening. Market forces are moving us forward faster than ever, driven by Millennials and Gen Zs who demand climate-smart products, net zero homes, and real solutions that align with their values.
These generations aren’t buying homes the same way their parents did. They look at the total cost of ownership; they prioritize wellness, resilience, and carbon footprint; and they expect builders and manufacturers to deliver. COGNITION Smart Data offers the tools to do exactly that.
The COGNITION Edge
COGNITION Smart Data is for everyone in the building ecosystem—builders, developers, architects, designers, specifiers, manufacturers, agencies, and strategists. If you want to future-proof your business, COGNITION is your ticket.
When you plug into COGNITION, you’re not just getting data — you’re getting a strategic advantage. Here’s what it helps you do:
As a subscriber, you’ll have access to:
Bi-weekly Hot Takes: Real-time intelligence on buyer trends, regulatory changes, product adoption, and design shifts.
Monthly Deep-Dive Reports: Longer reads that break down the hottest sustainability topics, plus tips, tricks, and hacks to sharpen your sales edge.
Quarterly Briefings: Exclusive access to top industry thinkers and proprietary insights to keep you two steps ahead.
Lead-Generating Data: Intelligence that helps you craft messages and offers that spark action.
A Direct Line to the Future: From AI and smart tech to net zero carbon, regenerative homes, and more—you’ll spot disruption before it hits and find your next big opportunity.
Ready to Get Smarter?
As the market changes, one thing won’t: our commitment to giving you impactful tools to stay relevant and resilient. COGNITION Smart Data is your roadmap for navigating change—and winning in a market that rewards companies who adapt.
As the building industry evolves, COGNITION Smart Data will help you stay ahead of the curve. Whether you’re diving into the basics of green building or seeking advanced strategies to achieve net zero carbon goals, we’re here to empower you every step of the way.
Subscribe to COGNITION Smart Data today!
By Sara Gutterman
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.