Green Builder Media is transforming the housing sector. We’re introducing a new metric, Value Per Square Foot, which incorporates sustainability, resiliency, wellness, efficiency,independence, and intelligence into the way that homes are valued and appraised.
It’s time to retire the antiquated metric of price per square foot, which only represents size and cost, to something that is more meaningful, applicable, and reflective of today’s market dynamics and consumer demand.
Hear the full argument unfold in the first episode of The Valuation Metric, Green BuilderMedia CEO Sara Gutterman’s podcast exploring how value—and values—must evolveacross housing, finance, and culture.
Throughout our economy, a quiet truth is becoming impossible to ignore: We are valuing the wrong things. We’ve built systems that reward extraction over contribution, speculation over service, accumulation over connection.
Nowhere is this misvaluation more entrenched or consequential than in America’s housing sector. The current price per square foot valuation model incentivizes homes built to the bareminimum code, ignoring essential factors like performance, resilience, and wellness; burdeninghomeowners with higher operating costs; limiting the ability for homes to withstand intensifying climate events; and thwarting profit opportunities for builders.
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Value Per Square Foot: A New Housing Metric
Price per square foot built the last century of housing. Value per square foot should build the next.
Green Builder Media hosted some of the industry’s smartest minds to begin an earnest conversation about transforming the way homes are designed, constructed, valued, and sold.
The Value Per Square Foot metric echoes shifting consumer demand. Green Builder Media’s COGNITION Smart Data has irrefutable data showing that consumers are more focused on long-term value and operating costs than just upfront cost.
Get Involved!
This shift won’t happen from the sidelines. Green Builder Media has convened a group of leaders—builders, developers, appraisers, lenders, insurers, manufacturers, policymakers, and other stakeholders—working together to modernize how homes are valued, financed, and insured.
If you believe that housing should be designed to perform, protect, and endure—and that value should reflect today’s economic and climate realities, not just square footage—then you belong in this conversation.
