The market isn’t just warming up to all-electric homes—it’s flipping the switch. 37% of today’s buyers are already sold on the idea. But the real power play? Another 40% are on the fence. That’s your opening.
COGNITION Smart Data reveals what these buyers care about and how you can win them over. From smart thermostats to high-performance HVAC, consumers are ditching energy waste and embracing next-gen tech. The data shows growing adoption of key energy-saving upgrades:
Smart thermostats: Adoption hit 37%
High-efficiency appliances: Climbed to 35%
High-performance HVAC: Reached 26%
These trends reflect a clear shift toward smarter, more efficient homes and an opportunity for building professionals to align with consumer values.
Now’s the time to meet the moment. If you’re a builder or manufacturer, your success hinges on understanding and influencing this pivotal buyer segment. COGNITION gives you the real-time market intel you need to target, message, and convert.
COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, uses cutting-edge cognitive learning technology to deliver the insights you need to align products, messaging, and innovation with what homebuyers actually want.
COGNITION is the only market insights platform specifically engineered for the building industry’s sustainability transformation. We track evolving consumer behaviors, emerging technologies, policy shifts, competitive benchmarks, and market demand signals so you can adjust faster, sell smarter, and grow revenue—confidently.
Victoria Muharsky is an ESG specialist at Green Builder Media, where she leads the ESG for Building Working Group. Under her guidance, the group has successfully overseen the release of the groundbreaking ESG Defining Principles. Crafted collaboratively by industry experts, these guidelines are revolutionizing the homebuilding sector's approach to ESG and sustainability.
The Electric Opportunity
One of three buyers wants an all-electric home.
The market isn’t just warming up to all-electric homes—it’s flipping the switch. 37% of today’s buyers are already sold on the idea. But the real power play? Another 40% are on the fence. That’s your opening.
COGNITION Smart Data reveals what these buyers care about and how you can win them over. From smart thermostats to high-performance HVAC, consumers are ditching energy waste and embracing next-gen tech. The data shows growing adoption of key energy-saving upgrades:
These trends reflect a clear shift toward smarter, more efficient homes and an opportunity for building professionals to align with consumer values.
Now’s the time to meet the moment. If you’re a builder or manufacturer, your success hinges on understanding and influencing this pivotal buyer segment. COGNITION gives you the real-time market intel you need to target, message, and convert.
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About COGNITION Smart Data
COGNITION is the only market insights platform specifically engineered for the building industry’s sustainability transformation. We track evolving consumer behaviors, emerging technologies, policy shifts, competitive benchmarks, and market demand signals so you can adjust faster, sell smarter, and grow revenue—confidently.
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By Victoria Muharsky
Victoria Muharsky is an ESG specialist at Green Builder Media, where she leads the ESG for Building Working Group. Under her guidance, the group has successfully overseen the release of the groundbreaking ESG Defining Principles. Crafted collaboratively by industry experts, these guidelines are revolutionizing the homebuilding sector's approach to ESG and sustainability.Also Read