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Builders Face 2027 Headwinds, but New Opportunities Are Taking Shape
New COGNITION Smart Data research finds cost pressure and buyer caution across the housing...
Posts about COGNITION
Home Buyers Will Compromise on the House, Not the Monthly Payment
New COGNITION Smart Data reveals buyers may be more flexible about the home they buy than the...
Net Zero Is Becoming a Long-Term Power Play
New COGNITION Smart Data shows a dramatic shift in buyer interest in all-electric homes,...
Home Improvement Spending Increases
Affordability pressure is inducing consumers to invest in their current homes, primarily to...
Lived Experience Is Turning Resiliency into a Core Housing Demand
COGNITION Smart Data shows that homeowners who have lived through climate events are rewriting...
Do You Know What Today’s Homebuyers Really Want?
New COGNITION Smart Data reveals how energy efficiency, resilience, wellness, and affordability are...
COGNITION: Smarter than Ever
Two decades of housing expertise. Ten years of proprietary data. One redesigned intelligence...
Solar Crosses the Rubicon
Now cheaper than fossil fuels on a global scale, the economics of solar is propelling clean energy...
The Upgrade That Saves Billions of Dollars
COGNITION Smart Data and a new analysis from RMI reveal a huge affordability opportunity. Everyone...
Where the Smart Money is Going
Venture capital just delivered its clearest verdict yet on where housing value is headed. According...
Consumers Stopped Buying Square Footage
Buyers are shopping for what a home does, not how big it is. Homebuyers aren't buying square...
The Importance of Value in a Flat Market
In times like this, the market shows that it’s more important to add value than cut costs.
2026 Generational Marketing
Future-leaning, myth-busting, revenue-boosting insights for a housing market in flux. What happens...
