Consumers Stopped Buying Square Footage
Buyers are shopping for what a home does, not how big it is. Homebuyers aren't buying square...
Posts about COGNITION
The Importance of Value in a Flat Market
In times like this, the market shows that it’s more important to add value than cut costs.
2026 Generational Marketing
Future-leaning, myth-busting, revenue-boosting insights for a housing market in flux. What happens...
New Energy Architecture: Security, Independence, and Trust
Consumers are rewriting demand. Builders are rethinking value. And the energy transition has...
State of the Industry 2026: Point of Convergence
Federal rollbacks are threatening decades of progress with housing affordability, sustainability...
Housing at a Crossroads: Market Forces Transforming 2026
This year’s 2025 State of the Industry report spotlights foundations, fault lines, and the future...
Efficient, Strong Homes: A Question of Cost
Energy efficient improvements and stronger home features can lower operating expenses for...
Value Per Square Foot: A New Housing Metric
Price per square foot built the last century of housing. Value per square foot should build the...
The Electric Opportunity
One of three buyers wants an all-electric home. The market isn’t just warming up to all-electric...
Flying Blind? Here’s How to Get in Tune with Today’s Homebuyers
In a market this unpredictable, guesswork is a gamble. Here’s how COGNITION Smart Data gives you...
More Green, Less Glam
Experts agree: Whether it’s a product or an entire home, sustainability sells—especially in times...
EPDs and the Future of Product Selection
Without Environmental Product Declarations, or trusted eco-labels, your product risks being...
The Rise of Gen Alpha—And the Home of the Future
While Millennials and Gen Z have embraced sustainability and tech-forward homes, Gen Alpha’s wish...
