Free Webinar: State of the Industry
Join the CEO of Green Builder Media, Sara Gutterman, for a data-driven analysis of the building...
Posts about COGNITION (4)
Hot Off the Press: Consumer Priorities
Green Builder Media’s recent survey reveals top-of-mind topics for consumers. COGNITION Smart Data,...
Ecopsychology: Surging Anxiety Over Climate Change
Climate change has a powerful impact on our psychology. Years of intensifying superstorms,...
Generational Marketing: Gen Z and Housing
Green Builder Media has been studying Millennial behavior for years. Now we’re turning our...
Even Green and Non-Toxic Home Goods Have PFAS
A new study found manufactured chemicals in home products, even if they were marketed as "green." A...
Millennials: The Driving Force in Housing
In part one of a three-part series, Green Builder digs into how Millennials (and older Gen-Zs) have...
Radical New Tool to Measure Climate Risk
As climate change pummels communities across the globe, a revolutionary database offers companies,...
Suburbia Isn’t Cheaper Than Urban Anymore
Those searching for the more affordable white picket fence may be better off renovating their...
Alternative Building Systems Rising
In part two of our four-part series on the state of the industry, we explore how shortages of...
The State of Sustainable Building 2022
What will sustainable home building look like in 2022? We’ve broken it down for you. This is part...
Use of Reclaimed Building Materials Trends Up
A design trend of 2022 to bring us all together: using reclaimed and recycled items in housing...
Agrivoltaics: A Win-Win for Food Production and Solar Energy
Tomorrow, solar panels won’t just line the interstate edges, they’ll also protect your caesar salad...
What’s the Most Stressful City to Buy a Home?
A triple whammy of low inventory, supercharged migration, and rocketing prices cause high stress...
