Revenue Opportunity: Homeowners Are Willing To Pay For More Environmentally Friendly Remodeling
Homeowners want to update their homes to be more comfortable, safe and energy efficient and will...
Jennifer Castenson
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.
Revenue Opportunity: Homeowners Are Willing To Pay For Protection and Safety
Homeowners want to have homes with features that protect them against climate events and higher...
Home Buyers Are No Longer Limited By Geography
With more work flexibility, home owners are seeking new places to live that offer affordability...
The Daily Features That Define a Healthy Home
Natural daylight, fresh air, and clean water dominate consumer wellness preferences in daily life —...
Wellness Means Different Things to Different Generations
Physical health leads overall, but younger generations are redefining wellness to include mental...
If You Aren’t Focusing On Housing Operations, You Should Be
Homes with high performance can deliver better value every day and well into the future.
Urgent: Consumers Need More Education on Resiliency
More frequent climate emergencies are threatening homes like never before. You can drive change and...
A House That Doesn’t Perform Offers Zero Value
Homes with high performance can deliver better value every day and well into the future. What value...
The Bathroom Wellness Gap
The bathroom wellness gap: what homeowners say they want versus what they actually install....
Healthy Homes: An Ongoing Journey for Wellness
Products and materials drive health and wellness in new ways. Twenty years ago, the top trends in...
Carbon Offsets Are Tomorrow’s Homebuilding Imperative
Making carbon offsets work requires using the right tools and resources as well shifting design...
Offsite Construction and the Dawn of Sustainable Building
Offsite construction is becoming the only practical way to deliver better homes for people and the...
Heat Efficiency Pumps: Rewriting the Story
Data shows that a heat pump adds value to a home and offers homeowners more independence and...
