Saving Water Vs. Looking Like You're Saving Water
New research challenges conventional thinking about lawns, landscapes, and what real water...
Cati O'Keefe
Cati O’Keefe is the editorial director of Green Builder Media. She has 25 years of experience reporting and writing on all aspects of residential housing, building and energy codes, green building, and sustainability.
4M Homes Missing, 6K Homes on 10 Acres, and an $11B Power Line
From housing shortages to energy infrastructure, this week's headlines reveal why affordability is...
The Ventilation Challenge: What Every Builder Needs to Know About IAQ
As homes become tighter, healthier indoor air doesn't happen by accident. Learn how ventilation,...
The Housing Future Is Arriving in Strange Ways
A rain-making machine, self-healing timber buildings, and solar overtaking coal all point to a...
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The Case for Visible Infrastructure
For municipalities facing pressure to maximize infrastructure investments, provide lifestyle...
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A 328-Foot 3D Printer, Nuclear-Powered AI, and the Fight Over America's Data Centers
What do giant 3D printers, nuclear reactors, data centers, wildfire-ready communities, and home...
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Why Better Building Starts With Better Thinking
Award-winning builder Tim O’Brien joins The Impact Series to talk systems thinking, workforce...
Housing Market Trends: Berkshire's Big Bet, Texas Water Risks, and Growing Demand for All-Electric Homes
The housing industry is entering a new phase—one where curb appeal and finishes still matter, but...
The Housing Industry Is About to Count What It Used to Ignore
From warranty risk to operational costs, Matthew Cooper explains why embodied carbon—and the new...
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Why Geothermal, Multifamily Housing, and HUD Are Suddenly in the Same Conversation
A new affordable Passive House megaproject, shifting federal housing priorities, EV fees, and...
New Homes Save Homeowners Money, But Builders Face Rising Defect Claims
This week’s housing news also includes Florida’s sweeping building code overhaul, AI’s growing...
New Ebook Explores the Case for Residential Fire Sprinklers
Green Builder Media’s latest free download examines the data, economics, myths, and real-world...
What Is a Home Actually Worth?
Retail learned long ago to sell experience, identity, and trust. Housing is still selling square...
