Soaring Demand for Healthy Homes
Homebuyers are putting health first. COGNITION Smart Data reveals the drivers behind the priority....
Victoria Muharsky
Victoria Muharsky is an ESG specialist at Green Builder Media, where she leads the ESG for Building Working Group. Under her guidance, the group has successfully overseen the release of the groundbreaking ESG Defining Principles. Crafted collaboratively by industry experts, these guidelines are revolutionizing the homebuilding sector's approach to ESG and sustainability.
What’s Driving Multi-Family Leasing in 2025
High-density rentals dominate the market today, but what features seal the deal for tenants?...
Why Builders Should Integrate Solar: Market Insights
Solar demand is growing quickly, even with the impending elimination of solar incentives. Builders...
Consumers Will Spend More for Sustainability Attributes
Do consumers consider sustainability an essential investment? According to COGNITION Smart Data,...
The Electric Opportunity
One of three buyers wants an all-electric home. The market isn’t just warming up to all-electric...
Keeping Your Sustainability Story to Yourself Is Bad for Business
Don’t be afraid to talk about your sustainability efforts. Staying silent will actually cost you...
The Push for EV Chargers in Every Home
Most of the 28 million EV chargers needed by 2030 will be installed in homes. Are you prepared?...
Climate Heats Up, Homes Toughen Up
In an era of extremes, resilience is becoming the new standard in home design. Each year, just when...
Redefining Prefab: Precision-Built for the Future
The perception gap is real—but so is the opportunity. With the right messaging, builders can...
Financial Pressures Fuel Smarter, Greener Remodeling Decisions
With high interest rates and an unpredictable market, many homeowners are remodeling instead of...
We Turned 20! Celebrate With Us by Falling in Love with Nature
Enter the Fall in Love with Nature Sweepstakes for your chance to win a $1,000 REI gift card....
Smart Home Trends Builders and Manufacturers Can’t Ignore
COGNITION Smart Data shows that homeowners are turning to smart devices and AI to simplify daily...
Top 3 Outdoor Living Features Homeowners Care About Most
From garden beds to outdoor kitchens, our COGNITION Smart Data reveals what homeowners really want...
