Gen X Moves In: The New Face of 55+ Living
Gen X isn’t slowing down. They’re living longer, staying active, and demanding different amenities....
Victoria Muharsky
Victoria Muharsky is an ESG specialist at Green Builder Media, where she leads the ESG for Building Working Group. Under her guidance, the group has successfully overseen the release of the groundbreaking ESG Defining Principles. Crafted collaboratively by industry experts, these guidelines are revolutionizing the homebuilding sector's approach to ESG and sustainability.
Webinar: Building Code Update — Navigating What’s Next
Building codes are evolving fast, with new compliance paths, higher performance product...
Consumers Are Demanding Circularity in Building Products
Millennials are turning climate worry into action, insisting on circular products and take-back...
What the Numbers Say About Net Zero Living
By quantifying the true impact of net zero homes, we can finally put to rest the myth that...
Soaring Demand for Healthy Homes
Homebuyers are putting health first. COGNITION Smart Data reveals the drivers behind the priority....
What’s Driving Multi-Family Leasing in 2025
High-density rentals dominate the market today, but what features seal the deal for tenants?...
Why Builders Should Integrate Solar: Market Insights
Solar demand is growing quickly, even with the impending elimination of solar incentives. Builders...
Consumers Will Spend More for Sustainability Attributes
Do consumers consider sustainability an essential investment? According to COGNITION Smart Data,...
The Electric Opportunity
One of three buyers wants an all-electric home. The market isn’t just warming up to all-electric...
Keeping Your Sustainability Story to Yourself Is Bad for Business
Don’t be afraid to talk about your sustainability efforts. Staying silent will actually cost you...
The Push for EV Chargers in Every Home
Most of the 28 million EV chargers needed by 2030 will be installed in homes. Are you prepared?...
Climate Heats Up, Homes Toughen Up
In an era of extremes, resilience is becoming the new standard in home design. Each year, just when...
Redefining Prefab: Precision-Built for the Future
The perception gap is real—but so is the opportunity. With the right messaging, builders can...
