Wellness Means Different Things to Different Generations
Physical health leads overall, but younger generations are redefining wellness to include mental...
Posts about COGNITION Weekly Hot Take
If You Aren’t Focusing On Housing Operations, You Should Be
Homes with high performance can deliver better value every day and well into the future.
Urgent: Consumers Need More Education on Resiliency
More frequent climate emergencies are threatening homes like never before. You can drive change and...
A House That Doesn’t Perform Offers Zero Value
Homes with high performance can deliver better value every day and well into the future. What value...
The Bathroom Wellness Gap
The bathroom wellness gap: what homeowners say they want versus what they actually install....
You Bought Your Home at the Right Time. Could You Do It Again?
The affordability crisis hits differently when it's your own home you can't afford. Millennials and...
76% Buyers Are Open to All-Electric Homes
The builders treating all-electric as a fringe conversation are about to realize they've been...
Financial Transparency Is What Makes the Walk-Through Moment Possible
The "this is the one" moment buyers live for? It starts with financial transparency.
Why Your IAQ Messaging Isn’t Landing
Everyone cares about indoor air quality. They just don’t care for the same reason, and that’s where...
Why 55+ Communities Are Booming
Strong demand, high budgets, and cash buyers are reshaping the future of 55+ communities. Demand...
Designing for Wellness: What Today’s Homebuyers Really Want
Health and wellness is now a top homebuying priority, with consumers seeking homes that actively...
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The End of the Starter Home Mindset
First-time buyers are evolving faster than the entry-level housing models designed for them.
Why Outdoor Living Is the Must-Have Feature in 2026
Outdoor living is shaping the home experience of 2026 more than any feature inside the walls. If...
