Inside Consumer Flooring Preferences
What homeowners say they want in flooring isn’t always what they install.
Posts about COGNITION Weekly Hot Take
Builders Get Sustainability Right, For Now
Many builders are meeting consumer expectations on sustainability, but the work is not yet done....
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The Forces Behind Homebuying Decisions
Buying a home isn’t just a numbers game; buyers weigh values like security, independence, and...
Energy Efficiency Dominant Priority for Consumers
COGNITION data clearly shows that buyers have entered a cost-driven era that is shaping 2026 and...
What Today’s Buyers Expect from Their Homes
COGNITION Smart Data points to growing demand for resilient, high-performance homes that protect...
Higher Upfront, Lower Lifetime: How Buyers Define Home Value
For modern homebuyers, affordability is measured over decades, not days. When homebuyers evaluate a...
How Outdoor Spaces Support Health and Well-Being
The healthiest room in the house might just be outside. Whether it’s a patio, backyard, or balcony,...
Generational Differences In Indoor Air Quality Priorities
Not everyone thinks about indoor air quality the same way, and that matters for builders. Here’s...
Marketing Green Building Through the Lens of Long-Term Affordability
Frame green features as cost-saving investments, and buyers will pay more.
Inside Smart Home Adoption Trends
Rising smart home adoption reflects homebuyers’ growing expectation that homes provide expanded...
EPDs Are the Conversation Starter
EPDs have increasingly become a strategic lever for manufacturers to engage builders during the...
Closing the Loop on Flooring
Construction waste is a market builders can capitalize on. Today’s homeowners are more...
Tackling Embodied Carbon in Residential Construction
Operational carbon for new homes is at an all-time low. Now, ratcheting regulatory requirements and...
