Millennials Are Shaping the Future of Homebuilding
The American dream of homeownership is still going strong—especially among Millennials. Over 80% of...
Posts about COGNITION Weekly Hot Take (3)
How Leak Detection and Monitoring Can Drive Net-Zero Water
Smart water technology is helping drought-stricken communities move boldly toward net-zero water...
Gen X Moves In: The New Face of 55+ Living
Gen X isn’t slowing down. They’re living longer, staying active, and demanding different amenities....
Consumers Are Demanding Circularity in Building Products
Millennials are turning climate worry into action, insisting on circular products and take-back...
What the Numbers Say About Net Zero Living
By quantifying the true impact of net zero homes, we can finally put to rest the myth that...
Soaring Demand for Healthy Homes
Homebuyers are putting health first. COGNITION Smart Data reveals the drivers behind the priority....
What’s Driving Multi-Family Leasing in 2025
High-density rentals dominate the market today, but what features seal the deal for tenants?...
Why Builders Should Integrate Solar: Market Insights
Solar demand is growing quickly, even with the impending elimination of solar incentives. Builders...
Consumers Will Spend More for Sustainability Attributes
Do consumers consider sustainability an essential investment? According to COGNITION Smart Data,...
Keeping Your Sustainability Story to Yourself Is Bad for Business
Don’t be afraid to talk about your sustainability efforts. Staying silent will actually cost you...
The Push for EV Chargers in Every Home
Most of the 28 million EV chargers needed by 2030 will be installed in homes. Are you prepared?...
Climate Heats Up, Homes Toughen Up
In an era of extremes, resilience is becoming the new standard in home design. Each year, just when...
Redefining Prefab: Precision-Built for the Future
The perception gap is real—but so is the opportunity. With the right messaging, builders can...
