Free Webinar: Generational Marketing

Back by Popular Demand: The Generational Marketing Program That’s Changing the Game!

Now in its third year, Green Builder Media’s acclaimed Generational Marketing Program delivers unmatched insights into the shifting preferences, behaviors, and buying triggers of Boomers, Gen Xers, Millennials, and Gen Z.  And new this year: early insights into the emerging Alpha generation!

In a world where sustainability is shaping the future, building professionals and manufacturers alike must stay ahead of the curve to design and construct homes that resonate with today’s discerning buyers. In this webinar, Green Builder Media CEO Sara Gutterman will deliver hot-off-the-press COGNITION Smart Data that reveals how each generation’s unique values and priorities influence their choices in homes and lifestyles.

The webinar will equip building professionals and manufacturers with essential tools to engage, connect, and communicate effectively across all generational lines. Don’t miss out on the opportunity to learn how to position your company as an essential resource in mastering the art of speaking to every age group with precision and purpose!

Wednesday, February 19, 2025
2:00 Eastern

Sponsored by:

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About our Presenter

As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.

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