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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Advice from the Industry’s Best on Selling and Marketing Green Homes

Posted by Sara Gutterman

Sep 22, 2016 9:31:37 AM

Yesterday, Green Builder Media hosted a webinar on selling and marketing green homes with CR Herro, VP Environmental Affairs for Meritage Homes. As always, CR delighted the crowd with compelling advice and unique insights into how to turn green building—considered a chore by some builders—into a brilliant business opportunity.

Builders haven’t historically been known for their marketing savvy, and many green builders have told us over the years that they have struggled with communicating the benefits of their advanced offerings to homebuyers.  Recently, production builders like Meritage Homes and KB Home have changed the game, marrying cost-effective, high performance, resource efficient, solar-powered homes and sophisticated marketing strategies.

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Codes and Climate

Posted by Sara Gutterman

Sep 8, 2016 11:51:50 AM

Codes are designed to keep homeowners and building occupants safe and protected. They play a critical role in protecting the environment as well.

The connection between codes and the climate may, at first blush, seem oblique. However, the two are intricately connected. Codes are designed to make homes and buildings stronger, safer, healthier, and more durable.  They’re designed to improve performance and energy savings.  And in so doing, codes play a pivotal role not just in protecting lives, but the planet as well.

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The Arc House Goes to Vegas: Millennials Rejoice!

Posted by Sara Gutterman

Sep 1, 2016 8:41:47 AM

On display at this year's Solar Power International in Vegas, the Arc House is a Millennial's dream, not the lumbering McMansion of yesteryear.

I’m not a millennial, but I find myself intrigued by many of the things that seem to drive the interest and attention of that generation—smart technologies, clean energy, the circular economy, and tiny living. 

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Floods and Wildfires: The Reality of our Nation’s Future

Posted by Sara Gutterman

Aug 25, 2016 9:21:02 AM

The increased frequency and intensity of extreme weather events and other natural disasters make a clear case for resilient building.

Last week, ominous skies in California’s parched San Bernardino Mountains looked more like the Apocalypse than a typical sunny August afternoon.  Smoke, soot, and ash from the vicious Pilot and Blue Cut fires shrouded the valley, causing residents to flee their homes and schools and businesses to close.

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McKibben’s Let’s Win the War on Warming: A Must-Read on Climate Change

Posted by Sara Gutterman

Aug 18, 2016 9:27:18 AM

Every once in a while, a thoughtful piece of editorial is published that recalibrates the national dialogue about climate change. Sustainability activist Bill McKibben just wrote such an article, putting the war against global warming into perspective and calling for a massive WWII-scale mobilization that completely retools our national economy.

Climate activist Bill McKibben takes no prisoners.  He writes bold and impassioned editorial pieces that call out the major players in the fossil fuel economy.  He protests against pipelines and rallies like a rockstar.  He doesn’t hesitate to get arrested for causes that he believes in.  His perspective on global warming and the urgent need for climate action is powerful and persuasive. 

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Rio Raises the Bar on Climate Action

Posted by Sara Gutterman

Aug 11, 2016 8:13:00 AM

With the goal of redefining the global zeitgeist, Rio tackles the issue of climate change head-on at opening ceremony for the 2016 Olympics.

In some ways, it’s ironic that Rio tackled climate change head-on during its colorful opening ceremony for the 2016 Olympic Games.  While riddled with massive environmental challenges, the Brazilians decided to take a stand for climate action in a way that larger countries with more to lose (yes, like the U.S.) might never have done.

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Green Builder Media Announces 2016 Eco-Leaders

Posted by Sara Gutterman

Aug 4, 2016 8:07:21 AM

Each year, the Green Builder Media editorial team selects a handful of Eco Leaders, companies that are paving the way to a sustainable future with innovative products and forward-thinking business practices, and highlights them in Green Builder magazine.

Green Builder Media’s selected Eco Leaders are setting an example for other companies to follow, reducing their environmental footprint and improving the lives of a wide range of people through the development of enabling technologies, the advancement of the circular economy, the practice of resource conservation, and the continued reduction of carbon emissions. These visionary companies utilize renewable energy, extend the life cycle of their products, maintain a sustainable supply chain, and give back to their communities.

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Will You Vote for the Environment?

Posted by Sara Gutterman

Jul 28, 2016 10:07:08 AM

It’s hard to find words to describe this Presidential election, but there is no doubt that it comes down to two platforms of polar—and polarizing—opposites. When it comes to the climate, this election represents much more than the lesser of two evils—it may go a long way toward determining the fate of humans on this planet.

The last time a major political party nominated a Clinton for President, the world was very different.  Free trade, domestic crime, deficit reduction, and welfare reform were the critical issues then, and climate was all but ignored (only mentioned twice in the Democratic party’s 1996 platform). 

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Smart Tech Takes Over, Bolstered by Record Investments

Posted by Sara Gutterman

Jul 21, 2016 12:01:35 PM

eSmart, clean technologies have taken the market by storm, promising to change our built environment and grid infrastructure forever. Commanding over $430 million in venture capital in just the second quarter of 2016 alone, it has already been a banner year for these enabling technologies.

If there was any skepticism remaining about the market viability of smart technology, battery storage, or energy efficiency, it was all but eradicated in the second quarter. 

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Smart, Solar, and Tiny

Posted by Sara Gutterman

Jul 14, 2016 1:11:39 PM

Our latest Vision House demonstration project, The Arc House, proves that tiny living is more than a passing trend.

Photos: courtesy of Juliet Grable and Jessica Heron

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Tesla’s Takeover: Creating the First Integrated Energy Company

Posted by Sara Gutterman

Jul 7, 2016 11:07:40 AM

Is Tesla's recently submitted offer to purchase SolarCity, valued at $2.8 billion, a grand plan to create an integrated energy company, or a last-ditch attempt to save an empire deeply in debt?

Two weeks ago, virtuoso entrepreneur Elon Musk surprised the business world yet again with Tesla’s bid to purchase SolarCity.  Since Tesla is the world’s most successful electric vehicle company and SolarCity is the nation’s largest residential solar company, it should come as no surprise that the projected market cap for the combined company exceeds $1 trillion. 

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North America to Generate 50% of its Energy from Clean Sources by 2025

Posted by Sara Gutterman

Jun 30, 2016 8:31:03 AM

In an impressive show of solidarity and support for climate action, the United States, Canada, and Mexico announced a North American climate partnership that commits the three countries to producing half of their power from wind, solar, hydropower, nuclear, and clean coal.

Barack Obama, Justin Trudeau and Enrique Peña Nieto met this week in Ottawa to sign an agreement that will increase the three countries’ production of clean energy from 37% to 50% by 2025.  The agreement will allow clean energy sales across borders and connect the countries’ energy grids. 

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The Arc House: Next-Generation Sustainable Living

Posted by Sara Gutterman

Jun 16, 2016 9:27:36 AM

Green Builder Media has partnered with specialty modular builder Shelter Dynamics to take the beautiful, smart + solar, net-zero, and resilient Arc House on tour this summer, debuting at PCBC next week in San Francisco.

Green Builder Media has a decade-long history of investigating the most topical issues of our time.  If you’re a regular reader of our content, you’ve probably noticed that we’ve focused a lot of attention lately on the evolution of the smart home, the convergence of smart and solar technologies, resilient housing, and sustainable design.  

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