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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Is Trump Taking a Step Toward Climate Action?

Posted by Sara Gutterman

Nov 23, 2016 8:01:16 AM

The President-elect seems to be shifting away from some of his hardest hitting campaign promises, including his threat to cancel the U.S.’s participation in the Paris Agreement, much to the delight of climate advocates. While the verdict about Trump’s sustainability polities is still out, mounting pressure from citizens, businesses, Mayors, and global leaders may be forcing Trump’s hand when it comes to the environment.

The President-elect seems to be shifting away from some of his hardest hitting campaign promises, including his threat to cancel the U.S.’s participation in the Paris Agreement, much to the delight of climate advocates.  While the verdict about Trump’s sustainability polities is still out, mounting pressure from citizens, businesses, Mayors, and global leaders may be forcing Trump’s hand when it comes to the environment.

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Green Building in a Trump Administration

Posted by Sara Gutterman

Nov 17, 2016 11:51:25 AM

As with every President-Elect, the verdict is out about whether President Trump’s campaign rhetoric will translate into action and result in policy. Green building professionals on both sides of the isle are asking the same question: will Trump negate the progress that has been made over the past decade when it comes to energy efficient, healthy, durable, and resilient structures?

Over the past decade, green building has transformed from fringe to mainstream, and it is now an intelligent and cost-effective building strategy.  Innovations in building science practices, advanced products and technologies, and business models (for example, in the solar financing space) have revolutionized the built environment. 

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A Choice of Progress

Posted by Sara Gutterman

Nov 10, 2016 11:38:01 AM

Given the results of the election, our sustainability work has become more important than ever. Now is the time for us to step up and fulfil our duty as a group of tireless change-makers that do not shy away from any kind of challenge—regardless of how daunting that task may seem at the moment.

The team at Green Builder Media, in partnership with friends and colleagues around the world, have worked assiduously for over a decade to affect positive change within and beyond the building industry.  With the Presidential election results, the urgency and significance of our work has increased exponentially.

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Tesla: Solving the Energy Conundrum

Posted by Sara Gutterman

Nov 3, 2016 8:28:06 AM

Last Friday, Tesla announced the next step in its plan for achieving an integrated energy future with the unveiling of its latest innovative technology: solar roof tiles.

The national news media has been awash with reports of Tesla’s breaking announcement last Friday, unveiling the next step in the company’s goal of achieving an integrated energy future.  

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Sustainability Symposium 2017: Ready for Anything

Posted by Sara Gutterman

Oct 27, 2016 9:00:13 AM

If you care about the environment, if you question the suitability of current development models, if you want to take an active part in the transition to a sustainable future—don’t miss the opportunity to join with other thought leaders at the Sustainability Symposium 2017: Ready for Anything.

Every once in a while, an occasion arises that allows us to meaningfully shape the course of the future.  A watershed moment that sets a new direction for an industry, a society, a nation. 

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Climate News: A Trifecta of Global Agreements

Posted by Sara Gutterman

Oct 20, 2016 10:28:58 AM

It has been a good month for the climate, as countries from around the globe have signed three watershed climate change agreements.

Over the past few weeks, major steps have been taken to protect the environment and mitigate the effects of our changing climate.

Much to the relief of climate advocates around the world, the Paris Agreement has now been ratified by nearly 100 countries, representing almost 65% of global emissions, bringing the agreement into full legal force.  Through the agreement, 190 countries have pledged to limit global warming, reduce carbon emissions, adopt clean technologies, and assist poor countries that have been impacted by climate change. 

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Arc House and The Changing Consumer Zeitgeist

Posted by Sara Gutterman

Oct 14, 2016 11:22:05 AM

While the warm reception of the Arc House—a net-zero, smart + solar, resilient, healthy, tiny home—at this year’s Greenbuild conference in Los Angeles was hardly a surprise, it certainly reaffirmed that homebuyer’s tastes, preferences, purchasing patterns, and priorities are changing.

We have now taken the Arc House, a 432 square foot example of next generation sustainable living designed by specialty builder Shelter Dynamics, to three conferences: PCBC, Solar Power International, and Greenbuild.  On our west coast tour, thousands of people had the opportunity to experience this hand-crafted, small footprint home. 

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Everything You Need to Know About the Energy Code

Posted by Sara Gutterman

Oct 13, 2016 10:23:58 AM

Energy Codes are becoming increasingly more complex as alternative compliance paths are developed, higher performance products are introduced into the market, and advanced testing and data collection practices are implemented. How do building professionals navigate the evolving code landscape, and how do homeowners even know what questions to ask to ensure that their homes are efficient, resilient, safe, and healthy?

There is a growing awareness about the importance of codes—particularly energy codes—as climate change shifts from a theory to a harsh reality.  Codes have the ability not only to substantially decrease the amount of natural resources that our buildings consume, but also to enhance the resiliency, efficiency, durability, and safety of said structures.

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Green Builder Media Launches New CodeWatcher Title

Posted by Sara Gutterman

Oct 6, 2016 11:05:42 AM

Green Builder Media is constantly exploring new frontiers in sustainability, including changing codes that require homes to be more efficient, healthier, and durable. To that end, we just launched a new title—CodeWatcher—that offers essential information about code changes.

As Green Builder Media enters our second decade, we reflect on all of the changes that have transpired in both the building industry and our company.  It all started in 2006 with the launch of Green Builder magazine—a trade publication that we hoped would affect positive change by offering enlightened content for progressive readers.

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Can Tiny Homes Enhance your Love Life?

Posted by Sara Gutterman

Sep 29, 2016 2:09:11 PM

Tiny homes are all the rage with millennials, who want to live “stuff free” in compact living spaces, and as well as baby boomers, who yearn to shed the yoke of energy bills, cleaning fees, and maintenance costs from their oversized McMansions.  And now the secret is out—not only can small footprint living decrease your bills and headaches, they can improve your love life!

The sunshine appropriately ushering bride Pam down the aisle.

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Historic Artificial Intelligence Technology Announcement

Posted by Sara Gutterman

Sep 29, 2016 1:56:08 PM

This morning, some of the most powerful and intelligent companies in the world—Facebook, Amazon, Google, IBM, and Microsoft—announced a watershed partnership to oversee the development of Artificial Intelligence technology.

Metadata has become the Holy Grail for technology companies like Facebook, Amazon and Google.  By tracking our every click, purchase, query, and preference, they have collected invaluable market intelligence and priceless knowledge about consumer preferences, psychographics, and purchasing patterns.   With this metadata, these large technology companies can not only predict where the market is heading, but, like Apple with the iPhone, how to create new markets that never before existed.

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Advice from the Industry’s Best on Selling and Marketing Green Homes

Posted by Sara Gutterman

Sep 22, 2016 9:31:37 AM

Yesterday, Green Builder Media hosted a webinar on selling and marketing green homes with CR Herro, VP Environmental Affairs for Meritage Homes. As always, CR delighted the crowd with compelling advice and unique insights into how to turn green building—considered a chore by some builders—into a brilliant business opportunity.

Builders haven’t historically been known for their marketing savvy, and many green builders have told us over the years that they have struggled with communicating the benefits of their advanced offerings to homebuyers.  Recently, production builders like Meritage Homes and KB Home have changed the game, marrying cost-effective, high performance, resource efficient, solar-powered homes and sophisticated marketing strategies.

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Codes and Climate

Posted by Sara Gutterman

Sep 8, 2016 11:51:50 AM

Codes are designed to keep homeowners and building occupants safe and protected. They play a critical role in protecting the environment as well.

The connection between codes and the climate may, at first blush, seem oblique. However, the two are intricately connected. Codes are designed to make homes and buildings stronger, safer, healthier, and more durable.  They’re designed to improve performance and energy savings.  And in so doing, codes play a pivotal role not just in protecting lives, but the planet as well.

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2016 Homeowners Handbook Green Builder
2016 Green Home of the Year Call for Entries

Free Ebook Relief! Easy Steps to An Allergen Free Home

A Guide to Moisture Control on Exterior Wall Applications

Here Comes Sunshine - download the free Ebook

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