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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

Climate News: A Trifecta of Global Agreements

Posted by Sara Gutterman

Oct 20, 2016 10:28:58 AM

It has been a good month for the climate, as countries from around the globe have signed three watershed climate change agreements.

Over the past few weeks, major steps have been taken to protect the environment and mitigate the effects of our changing climate.

Much to the relief of climate advocates around the world, the Paris Agreement has now been ratified by nearly 100 countries, representing almost 65% of global emissions, bringing the agreement into full legal force.  Through the agreement, 190 countries have pledged to limit global warming, reduce carbon emissions, adopt clean technologies, and assist poor countries that have been impacted by climate change. 

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Arc House and The Changing Consumer Zeitgeist

Posted by Sara Gutterman

Oct 14, 2016 11:22:05 AM

While the warm reception of the Arc House—a net-zero, smart + solar, resilient, healthy, tiny home—at this year’s Greenbuild conference in Los Angeles was hardly a surprise, it certainly reaffirmed that homebuyer’s tastes, preferences, purchasing patterns, and priorities are changing.

We have now taken the Arc House, a 432 square foot example of next generation sustainable living designed by specialty builder Shelter Dynamics, to three conferences: PCBC, Solar Power International, and Greenbuild.  On our west coast tour, thousands of people had the opportunity to experience this hand-crafted, small footprint home. 

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Everything You Need to Know About the Energy Code

Posted by Sara Gutterman

Oct 13, 2016 10:23:58 AM

Energy Codes are becoming increasingly more complex as alternative compliance paths are developed, higher performance products are introduced into the market, and advanced testing and data collection practices are implemented. How do building professionals navigate the evolving code landscape, and how do homeowners even know what questions to ask to ensure that their homes are efficient, resilient, safe, and healthy?

There is a growing awareness about the importance of codes—particularly energy codes—as climate change shifts from a theory to a harsh reality.  Codes have the ability not only to substantially decrease the amount of natural resources that our buildings consume, but also to enhance the resiliency, efficiency, durability, and safety of said structures.

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Green Builder Media Launches New CodeWatcher Title

Posted by Sara Gutterman

Oct 6, 2016 11:05:42 AM

Green Builder Media is constantly exploring new frontiers in sustainability, including changing codes that require homes to be more efficient, healthier, and durable. To that end, we just launched a new title—CodeWatcher—that offers essential information about code changes.

As Green Builder Media enters our second decade, we reflect on all of the changes that have transpired in both the building industry and our company.  It all started in 2006 with the launch of Green Builder magazine—a trade publication that we hoped would affect positive change by offering enlightened content for progressive readers.

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Can Tiny Homes Enhance your Love Life?

Posted by Sara Gutterman

Sep 29, 2016 2:09:11 PM

Tiny homes are all the rage with millennials, who want to live “stuff free” in compact living spaces, and as well as baby boomers, who yearn to shed the yoke of energy bills, cleaning fees, and maintenance costs from their oversized McMansions.  And now the secret is out—not only can small footprint living decrease your bills and headaches, they can improve your love life!

The sunshine appropriately ushering bride Pam down the aisle.

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Historic Artificial Intelligence Technology Announcement

Posted by Sara Gutterman

Sep 29, 2016 1:56:08 PM

This morning, some of the most powerful and intelligent companies in the world—Facebook, Amazon, Google, IBM, and Microsoft—announced a watershed partnership to oversee the development of Artificial Intelligence technology.

Metadata has become the Holy Grail for technology companies like Facebook, Amazon and Google.  By tracking our every click, purchase, query, and preference, they have collected invaluable market intelligence and priceless knowledge about consumer preferences, psychographics, and purchasing patterns.   With this metadata, these large technology companies can not only predict where the market is heading, but, like Apple with the iPhone, how to create new markets that never before existed.

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Advice from the Industry’s Best on Selling and Marketing Green Homes

Posted by Sara Gutterman

Sep 22, 2016 9:31:37 AM

Yesterday, Green Builder Media hosted a webinar on selling and marketing green homes with CR Herro, VP Environmental Affairs for Meritage Homes. As always, CR delighted the crowd with compelling advice and unique insights into how to turn green building—considered a chore by some builders—into a brilliant business opportunity.

Builders haven’t historically been known for their marketing savvy, and many green builders have told us over the years that they have struggled with communicating the benefits of their advanced offerings to homebuyers.  Recently, production builders like Meritage Homes and KB Home have changed the game, marrying cost-effective, high performance, resource efficient, solar-powered homes and sophisticated marketing strategies.

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Codes and Climate

Posted by Sara Gutterman

Sep 8, 2016 11:51:50 AM

Codes are designed to keep homeowners and building occupants safe and protected. They play a critical role in protecting the environment as well.

The connection between codes and the climate may, at first blush, seem oblique. However, the two are intricately connected. Codes are designed to make homes and buildings stronger, safer, healthier, and more durable.  They’re designed to improve performance and energy savings.  And in so doing, codes play a pivotal role not just in protecting lives, but the planet as well.

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The Arc House Goes to Vegas: Millennials Rejoice!

Posted by Sara Gutterman

Sep 1, 2016 8:41:47 AM

On display at this year's Solar Power International in Vegas, the Arc House is a Millennial's dream, not the lumbering McMansion of yesteryear.

I’m not a millennial, but I find myself intrigued by many of the things that seem to drive the interest and attention of that generation—smart technologies, clean energy, the circular economy, and tiny living. 

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Floods and Wildfires: The Reality of our Nation’s Future

Posted by Sara Gutterman

Aug 25, 2016 9:21:02 AM

The increased frequency and intensity of extreme weather events and other natural disasters make a clear case for resilient building.

Last week, ominous skies in California’s parched San Bernardino Mountains looked more like the Apocalypse than a typical sunny August afternoon.  Smoke, soot, and ash from the vicious Pilot and Blue Cut fires shrouded the valley, causing residents to flee their homes and schools and businesses to close.

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McKibben’s Let’s Win the War on Warming: A Must-Read on Climate Change

Posted by Sara Gutterman

Aug 18, 2016 9:27:18 AM

Every once in a while, a thoughtful piece of editorial is published that recalibrates the national dialogue about climate change. Sustainability activist Bill McKibben just wrote such an article, putting the war against global warming into perspective and calling for a massive WWII-scale mobilization that completely retools our national economy.

Climate activist Bill McKibben takes no prisoners.  He writes bold and impassioned editorial pieces that call out the major players in the fossil fuel economy.  He protests against pipelines and rallies like a rockstar.  He doesn’t hesitate to get arrested for causes that he believes in.  His perspective on global warming and the urgent need for climate action is powerful and persuasive. 

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Rio Raises the Bar on Climate Action

Posted by Sara Gutterman

Aug 11, 2016 8:13:00 AM

With the goal of redefining the global zeitgeist, Rio tackles the issue of climate change head-on at opening ceremony for the 2016 Olympics.

In some ways, it’s ironic that Rio tackled climate change head-on during its colorful opening ceremony for the 2016 Olympic Games.  While riddled with massive environmental challenges, the Brazilians decided to take a stand for climate action in a way that larger countries with more to lose (yes, like the U.S.) might never have done.

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Green Builder Media Announces 2016 Eco-Leaders

Posted by Sara Gutterman

Aug 4, 2016 8:07:21 AM

Each year, the Green Builder Media editorial team selects a handful of Eco Leaders, companies that are paving the way to a sustainable future with innovative products and forward-thinking business practices, and highlights them in Green Builder magazine.

Green Builder Media’s selected Eco Leaders are setting an example for other companies to follow, reducing their environmental footprint and improving the lives of a wide range of people through the development of enabling technologies, the advancement of the circular economy, the practice of resource conservation, and the continued reduction of carbon emissions. These visionary companies utilize renewable energy, extend the life cycle of their products, maintain a sustainable supply chain, and give back to their communities.

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