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Sara Gutterman

Sara is the Co-Founder and CEO of Green Builder Media. An experienced entrepreneur, investor, and sustainability consultant, Sara specializes in developing companies that are simultaneously sustainable and profitable. Sara is a former venture capitalist and has participated in a portion of the life cycle (from funding to exit) of over 20 companies. Sara graduated Cum Laude from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado.
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Recent Posts

China and India: The Tipping Point in Climate Change

Posted by Sara Gutterman

Jul 21, 2014 11:31:00 AM

Last week, I attended a meeting with President Obama, during which he addressed climate change and the urgent need to develop and implement sustainable solutions. He listed the steps that his administration has taken to move the United States towards a greener, cleaner future—including tighter EPA regulations on power plant carbon emissions, ratcheted fuel efficiency standards, and stricter requirements for energy efficiency in buildings. Then, he emphasized the fate-determining elephant in the room: unless China and India get aggressive about climate action soon, nothing that America does really matters.

By 2050, the world’s energy consumption is projected to increase by over 50%, driven primarily by growth and increasing prosperity and China and India. Together, the Dragon and Elephant are projected to account for approximately half of the world’s energy consumption by 2040 (China is currently adding 100 GW of new energy infrastructure each year, the equivalent of the UK’s total annual energy usage.)

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Climate Solutions Trump Politics

Posted by Sara Gutterman

Jul 14, 2014 9:08:54 AM

The politicization of climate change is distressing at best, tragic at worst. Changes in our environment and corresponding extreme weather, rising sea levels, denuded forests, wildfires, flooding, and other such events will affect everyone, everywhere.

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The Rocket Ride: Green Builder Wins Best Trade Magazine Gold

Posted by Sara Gutterman

Jul 6, 2014 1:16:00 PM

I’m not generally one to boast, but, today, I can’t help myself. Green Builder® magazine has won a prestigious award from the National Association of Real Estate Editors (NAREE), Best Residential Trade Publication!

“This magazine packs a lot of information in a small space. It broke new ground by challenging readers to do better with features on living with a smaller carbon footprint and detailing environmental crises of our time," NAREE judges pointed out.

Creating something out of nothing is hard, and developing Green Builder Media’s portfolio of offerings has been a long and arduous road. Our company has certainly evolved since the initial launch of Green Builder magazine in January 2006.

When we first started, we carefully doled out information about green building products and practices to a sometimes skeptical readership. But, over time, things evolved— awareness grew about the realities of climate change and diminishing resources; the recession altered the world’s perception of expensive and dirty energy; and extreme weather brought issues like durability and risk mitigation to the forefront—offering us the ability to advance our message, increase our impact, and expand our reach.

Today, we attempt to offer the most forward-thinking, mind-expanding information to catalyze and inspire commitment to sustainable living. As our editor in chief, Matt Power, says, “What's exciting about winning this award now is that we're breaking all the rules. We're taking the magazine in directions that no other b2b magazine has dared—not just reporting events, but dishing out predictions about the future, with our year-long Celestia Project. The American Dream is about to flip completely upside down, as people ditch the suburbs and return to urban neighborhoods, and we're thrilled to be heralding the shift."

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The Sharing Economy in Action

Posted by Sara Gutterman

Jun 29, 2014 11:44:07 PM

Last week, I wrote about how the Sharing Economy is transforming capitalism (by emphasizing access to goods rather than ownership) and providing an important part of the solution to our urgent environmental needs (by enabling more people to use fewer resources.)

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How the Sharing Economy Will Save our Economy and the Environment

Posted by Sara Gutterman

Jun 19, 2014 1:47:00 PM

I’ve been thinking a lot lately about the rift between the people campaigning to save the economy and those crusading to save the environment—both groups at odds, both claiming the moral high ground for their holy quests. The great irony of their conflict comes down to the fact that neither group can be successful without the other, and that they’d be so much more effective if they put aside their political and ideological differences and worked together towards a shared goal.

It’s not difficult to understand that when the economy is bad, individuals are consumed with worrying about the fundamentals—paying their bills, putting food on the table, caring for their families. They’re more likely to look at lowest first cost as opposed to full lifecycle cost.

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