2026 Generational Marketing
Future-leaning, myth-busting, revenue-boosting insights for a housing market in flux. What happens...
New Energy Architecture: Security, Independence, and Trust
Consumers are rewriting demand. Builders are rethinking value. And the energy transition has...
State of the Industry 2026: Point of Convergence
Federal rollbacks are threatening decades of progress with housing affordability, sustainability...
New Year, New Homebuyer Priorities
Homebuyer views of affordability encompass more than just initial costs. As potential homebuyers...
How AI is Reshaping the Future of Green Building
Skema AI CEO Charlie Cichetti discusses why embedding sustainability earlier in the design process...
The Problem With Appraisals
There is a mismatch between the current appraisal system and assessing the true value of...
Mortgage Rates Dip Below 6 Percent
How builders can turn a short-term signal into long-term value creation. For the first time in...
Webinar: Design Homes for Tomorrow, Not Yesterday
While design trends offer insights into current consumer preferences, they often fail to anticipate...
Managing Uncertainty with Sales: Homebuyers Don’t Know You or Your Product!
This Housing 2.0 webinar offers 10 strategies for translating value before, during, and after the...
Why Electrification Alone Won’t Deliver Better-Performing Homes
New survey data reveals how misaligned priorities between builders and consumers are shaping home...
Waking Up With a Headache? Blame Your Breath.
Levels of CO2 in bedrooms can peak at high levels, causing real health issues. Fix this ventilation...
%20knauf.jpg?width=300&name=Cover%20(5)%20knauf.jpg)
BUILDING-SCIENCE
On the Ascent
For Milwaukee’s world record-setting wooden high rise, ‘Sky’s the Limit’ means more than its...
Resilient Trifecta
Thrive Home Builders’ latest townhome tackles challenges such as affordability, growing families,...
HEALTHY-HOMES
Waking Up With a Headache? Blame Your Breath.
Levels of CO2 in bedrooms can peak at high levels, causing real health issues. Fix this ventilation...
Breathing Easy with Whole-Home Indoor Air Quality Solutions
VISION House Transcend delivers on its promise of a healthy home with a proactive IAQ system....
CODE-WATCH
Year-End Reflections
While the home building industry was rocked in 2025, there are some practices that can help...
Webinar: Building Code Update — Navigating What’s Next
Building codes are evolving fast, with new compliance paths, higher performance product...