More frequent climate emergencies are threatening homes like never before. You can drive change and protect homeowners.
This summer is delivering heat domes, hurricanes and flooding across the country and homes are getting wiped out or otherwise undergoing irreparable damage. Not to mention the impact to a homeowner’s health and comfort, which can be profound both short term and long term.
So, why aren’t homeowners investing in remodeling projects to future proof their homes or investing in the right new construction products and designs or even choosing safer locations for their new homes?
Green Builder Media’s COGNITION Smart Datashows that the biggest factors stopping homeowners from investing in resilient upgrades are taking on the upfront cost, placing these upgrades as a lower priority, lack of information, and understanding the return on investment.
The most stand out challenge is the upfront cost–more than 41% of respondents cited that as their biggest blocker. But why?
It’s because they don’t know. That means that there is a big opportunity for builders, remodelers and building product manufacturers to educate homeowners on the long-term term consequences of not doing it right the first time. With the right education, homeowners would understand the costs better and understand the long term implications of doing it right.
You can help them protect their home, their family, their personal belongings and avoid the nightmares that come with losing them to a climate event. Learn more how COGNITION can help you educate the homeowner to keep their home in one piece.
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.
Urgent: Consumers Need More Education on Resiliency
More frequent climate emergencies are threatening homes like never before. You can drive change and protect homeowners.
This summer is delivering heat domes, hurricanes and flooding across the country and homes are getting wiped out or otherwise undergoing irreparable damage. Not to mention the impact to a homeowner’s health and comfort, which can be profound both short term and long term.
So, why aren’t homeowners investing in remodeling projects to future proof their homes or investing in the right new construction products and designs or even choosing safer locations for their new homes?
The most stand out challenge is the upfront cost–more than 41% of respondents cited that as their biggest blocker. But why?
It’s because they don’t know. That means that there is a big opportunity for builders, remodelers and building product manufacturers to educate homeowners on the long-term term consequences of not doing it right the first time. With the right education, homeowners would understand the costs better and understand the long term implications of doing it right.
You can help them protect their home, their family, their personal belongings and avoid the nightmares that come with losing them to a climate event. Learn more how COGNITION can help you educate the homeowner to keep their home in one piece.
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By Jennifer Castenson
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.Also Read