Voters Did the Full Cost Math
Utility bills, insurance premiums, and data center demand shaped the 2026 midterms. Here’s what the...
Posts about Value per Square Foot
Improving Housing Economics
How innovation can lower business costs and unlock greater long-term value. For years, when...
Market Transformation Afoot
COGNITION Smart Data shows that the market is undeniably ready for transition. Industry leaders are...
The Most Important Parts of a Home May Be the Ones You Never See
DuPont’s Alan Hubbell talks with Green Builder Media CEO Sara Gutterman about durability, building...
New Math For Housing Affordability
New COGNITION Smart Data offers proof that the race to the bottom in the housing market isn’t...
What’s Behind the Walls Is Worth More Than You Think
Price is easy to measure. Performance, durability, and peace of mind are harder. Countertops,...
Grace
As the saying goes, if you can’t see the light, be the light. Years ago, I had the good fortune of...
Solar Crosses the Rubicon
Now cheaper than fossil fuels on a global scale, the economics of solar is propelling clean energy...
Consumers Stopped Buying Square Footage
Buyers are shopping for what a home does, not how big it is. Homebuyers aren't buying square...
Living Large: A Legacy of Broken Systems
Americans won’t embrace smaller homes until they trust society again. America builds big houses....
Getting a Real ROI on Energy Efficient Features
Advocating for a green appraisal can generate a more accurate home value assessment. Jan Green, a...
Your Home Is Worth More Than Its Square Footage
In this episode of The Valuation Metric, Sara Gutterman and Cynthia Adams examine why the future of...
The Affordability Trap
Why America can’t build its way out of the crisis with cheaper homes. For years, the housing...
