Something New Is Here! We promised a fresh conversation—one that pushes the boundaries of how homes are built, how they... Feb 12, 2026 2:50:46 PMReading time2 min read
Today's HomeownerWho Wants Free Chocolate? Enter the Giveaway Now is your chance to score free chocolate. Enter our Chocolate Month Giveaway today. Chocolate... Feb 11, 2026 11:21:54 AMReading time1 min read
COGNITION Weekly Hot TakeWhat Today’s Buyers Expect from Their Homes COGNITION Smart Data points to growing demand for resilient, high-performance homes that protect... Feb 11, 2026 11:01:15 AMReading time1 min read
Building ScienceOn the Ascent For Milwaukee’s world record-setting wooden high rise, ‘Sky’s the Limit’ means more than its... Feb 9, 2026 12:45:50 PMReading time8 min read
Today's HomeownerNew Year, New Homebuyer Priorities Homebuyer views of affordability encompass more than just initial costs. As potential homebuyers... Feb 6, 2026 11:18:53 AMReading time4 min read
Hypocrisy and Cowardice Go Hand in Hand NAHB and the Trump Administration are focused on the “cost” or “price” of a house, as if they were... Feb 5, 2026 11:20:35 AMReading time2 min read
COGNITION Weekly Hot TakeHigher Upfront, Lower Lifetime: How Buyers Define Home Value For modern homebuyers, affordability is measured over decades, not days. When homebuyers evaluate a... Feb 4, 2026 5:00:25 PMReading time2 min read
Building ScienceResilient Trifecta Thrive Home Builders’ latest townhome tackles challenges such as affordability, growing families,... Feb 3, 2026 11:08:20 AMReading time8 min read
Today's HomeownerHow AI is Reshaping the Future of Green Building Skema AI CEO Charlie Cichetti discusses why embedding sustainability earlier in the design process... Feb 2, 2026 3:17:50 PMReading time1 min read
Housing 2.0Value per Square FootMortgage Rates Dip Below 6 Percent How builders can turn a short-term signal into long-term value creation. For the first time in... Jan 29, 2026 11:03:49 AMReading time5 min read
COGNITION Weekly Hot TakeHow Outdoor Spaces Support Health and Well-Being The healthiest room in the house might just be outside. Whether it’s a patio, backyard, or balcony,... Jan 28, 2026 1:34:34 PMReading time2 min read
Resilient HousingwildfireFire-Resistant Materials: A Sense of Urgency The wildfire crisis has prompted engineers and builders to explore residential concrete... Jan 26, 2026 11:27:01 AMReading time4 min read
Building ScienceHousing for All This "pocket neighborhood" and others like it may become a big deal in housing development. Builder... Jan 23, 2026 8:15:33 AMReading time7 min read