Homes with high performance can deliver better value every day and well into the future.
What value can a home offer if it doesn’t perform well over time? A house that is a low-quality build could have mold in the walls that causes illness that takes years to overcome exorbitant medical bills for the homeowner. This house offers less than zero value – it damages someone’s life.
This COGNITION Smart Data chart shows how homeowners are evaluating a home purchase. While the three most important factors underscore this point, the homeowner probably isn’t even considering the fact that a home can make themsick. A home can make them so sick that they lose their job or have ongoing medical bills that eat up all their paychecks.
When you talk to your buyers, it’s critical to show the quality of your home design and build to show them how it contributes to a better quality of life with their comfort and wellbeing at the core. All of those factors will deliver a lower long-term cost in both cash and peace of mind. COGNITION offers insights to put that language into place.
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.
A House That Doesn’t Perform Offers Zero Value
Homes with high performance can deliver better value every day and well into the future.
This COGNITION Smart Data chart shows how homeowners are evaluating a home purchase. While the three most important factors underscore this point, the homeowner probably isn’t even considering the fact that a home can make them sick. A home can make them so sick that they lose their job or have ongoing medical bills that eat up all their paychecks.
When you talk to your buyers, it’s critical to show the quality of your home design and build to show them how it contributes to a better quality of life with their comfort and wellbeing at the core. All of those factors will deliver a lower long-term cost in both cash and peace of mind. COGNITION offers insights to put that language into place.
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By Jennifer Castenson
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.Also Read