This video interview is packed with insights for builders, architects, and homeowners who care about comfort, performance, and long-term health.
We recently sat down with Brent Holloway, Vice President of Sales and Marketing at Field Controls, to talk about the evolving science—and business case—of indoor air quality.
“IAQ is no longer a luxury—it’s an expectation,” Brent emphasizes. “People are asking better questions, especially post-COVID. They want to know how clean their air really is. If you’re not addressing air quality, you’re leaving value on the table.”
In this conversation, Brent breaks down what makes a healthy home truly healthy—including balanced ventilation, purification, and smart integration. He also explores the role of education in helping homeowners understand the hidden benefits of IAQ upgrades, and why builders and HVAC pros should take advantage of these fast-moving market trends.
Why watch? Because air quality is no longer a niche issue—it’s a frontline concern for buyers, especially Millennials and Gen Zs. This interview shows how you can lead with IAQ in your messaging, increase upgrade adoption, and deliver a healthier, more livable home.
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.
What Every Builder Needs to Know About IAQ
This video interview is packed with insights for builders, architects, and homeowners who care about comfort, performance, and long-term health.
We recently sat down with Brent Holloway, Vice President of Sales and Marketing at Field Controls, to talk about the evolving science—and business case—of indoor air quality.
“IAQ is no longer a luxury—it’s an expectation,” Brent emphasizes. “People are asking better questions, especially post-COVID. They want to know how clean their air really is. If you’re not addressing air quality, you’re leaving value on the table.”
In this conversation, Brent breaks down what makes a healthy home truly healthy—including balanced ventilation, purification, and smart integration. He also explores the role of education in helping homeowners understand the hidden benefits of IAQ upgrades, and why builders and HVAC pros should take advantage of these fast-moving market trends.
Why watch?
Because air quality is no longer a niche issue—it’s a frontline concern for buyers, especially Millennials and Gen Zs. This interview shows how you can lead with IAQ in your messaging, increase upgrade adoption, and deliver a healthier, more livable home.
Watch the full interview now.
By Sara Gutterman
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.Also Read