Homes with high performance can deliver better value every day and well into the future.
When you or your purchasing manager are making product selections, what do they have in mind? Cutting costs? Supply chain logistics? Installation requirements?
What if you and your team had the buyer in mind? What if you were thinking about systemization? A strategic lens would prioritize sustainability and more efficient performance so that the house can pay the owner back over time, a critical component of today’s homebuyer thinking.
Our COGNITION Smart Data report shows that 43% of buyers see high-performance performance homes as a way to save on long term costs. Buyers are calculating all the externalities of homeownership and maintenance to be smart about their purchase.
With escalating taxes, insurance, and utility costs, it’s time to shift to a building model that can be promoted as lower cost long-term term following our Value Per Square Foot housing metric. Demonstrating those cost savings can be done in a design center with demonstrations, videos and other visuals that show the thoughtful design of your homes along with data that would quantify long term savings.
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.
If You Aren’t Focusing On Housing Operations, You Should Be
Homes with high performance can deliver better value every day and well into the future.
What if you and your team had the buyer in mind? What if you were thinking about systemization? A strategic lens would prioritize sustainability and more efficient performance so that the house can pay the owner back over time, a critical component of today’s homebuyer thinking.
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Our COGNITION Smart Data report shows that 43% of buyers see high-performance performance homes as a way to save on long term costs. Buyers are calculating all the externalities of homeownership and maintenance to be smart about their purchase.
With escalating taxes, insurance, and utility costs, it’s time to shift to a building model that can be promoted as lower cost long-term term following our Value Per Square Foot housing metric. Demonstrating those cost savings can be done in a design center with demonstrations, videos and other visuals that show the thoughtful design of your homes along with data that would quantify long term savings.
This is what buyers need and want to hear today – what are you waiting for?
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By Jennifer Castenson
Jennifer Castenson currently serves as the vice president of COGNITION Smart Data and market analytics at Green Builder Media. She also serves as contributing writer to Forbes, reporting on innovation in the built environment.Also Read