Webinar: Unlocking Home Value with Sustainable Technologies and Certification

In this webinar, industry experts explore the nexus between high-performance systems and home certification and how it positively impacts home values and homeowner comfort.

Home-building standards are rapidly shifting, and efficiency and electrification technologies are growing exponentially.  

Home certification is also rising as a multi-pathway approach to ensuring that a building’s systems work together to optimize energy efficiency. 

Esteemed industry experts Alan Machuga, CTO of Rheem, and Cynthia Adams, CEO of Pearl Certification, discuss how to leverage emerging technologies and home certification to design and construct high-performance, electric, healthy, connected, solar-powered homes that enhance homeowner value and comfort.

The presenters highlight Machuga’s own home a living laboratory for advanced energy-efficient technologies, as well as Machuga’s experience working with Pearl Certification to understand the probable ROI of products and systems, ensuring that the home was valued properly by appraisers and realtors, reducing long-term maintenance needs, and augmenting resale value.  


Sponsored by:

Rheem Pearl logos

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Our Presenters

Alan Machuga
Executive Vice President, Technology, Rheem

Rheem-2022-Reg-Headshots-ALAN_final_HIGH-RES-36Alan is responsible for developing and implementing Rheem’s long-term technology vision strategy. He leads the company’s Global Technology Group, which includes the Controls Engineering, IT, Digital Services, and Cloud Architecture teams.

Before joining Rheem in 2020, Alan served as the Chief Information Officer at Carrier’s Commercial HVAC division and global leader for the company’s ERP and Digital Factory teams, where he managed the product and digital integration for Carrier’s Center for Intelligent Buildings and platform development for Carrier’s Connected Commercial Service offering. During his 32-year career with United Technologies, Alan held executive roles with global responsibilities across multiple divisions, including Pratt & Whitney, Carrier, Fire & Security, Climate Controls & Security, and Building & Industrial Systems. 

Alan earned a Bachelor of Science in computer science from Southern Connecticut State University and a Master of Business Administration from the University of Hartford.

Cynthia Adams
CEO and Co-founder of Pearl Certification

Cynthia-Adams-6-2023Cynthia is CEO and Co-founder of Pearl Certification, the gold standard in high-performing home certifications, bringing visibility to the valuable features that make them healthy, safe, comfortable, and energy- and water-efficient. Cynthia is also the co-founder of the Virginia Energy Efficiency Council and a twenty-five year veteran in energy efficiency and green construction. Voted 2020 Entrepreneur of the Year by the Charlottesville Business Innovation Council, she is also the 2018 winner of the Linda Wigington Leadership Award from the Building Performance Association, and she serves on NAR’s Sustainability Advisory Group. Cynthia has been a gubernatorial appointee to the Virginia Energy Council and Executive Committee on Energy Efficiency. She has been certified as a USGBC LEED Accredited Professional and NAR Green Designee.

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