Watch: Millennials On Appliances—The Good, the Bad, and the Ugly

In this mini-focus group, members of our Next Generation Influencer Group share their thoughts about appliances.

As COGNITION Smart Data has illustrated over the past few years, millennials are entering the housing market as fast as they can get a home bid accepted. Whether they buy an existing home or a new one, the kitchen is top of mind. And these home cooks have some pretty specific requirements and observations about what makes a good kitchen appliance.

Watch this quickie snippet reel in which millennials answer questions such as: 

  • What is your most-used appliance? 
  • What do you think of warranties? 
  • What appliance do you wish you had? 
  • What are the biggest issues with your current appliances? 

Learn more about our Next Generation Influencer Group and check out more focus group videos and blogs

Publisher’s Note: This content is made possible by our Today’s Home Buyer Campaign Sponsors: Panasonic, Whirlpool, Rockwool, and Lee Industries. These companies take sustainability seriously, in both their products and their operations. Learn more about building and buying homes that are more affordable and less resource-intensive on Today's Home Buyer.