Building Product Durability on Display

VISION House Asheville offers a hands-on demonstration of what today’s buyers want: long-term value, resilience and wellness. 

When Alair Asheville | Red Tree, a member of Alair Homes, North America’s largest custom home building and renovation franchise, got together with Green Builder Media to plan VISION House Asheville, the goals were clear. In combination with manufacturers and designers who focus on sustainability, the partners will demonstrate the benefits of climate-responsive architecture, building science and innovative products and systems.

Set in North Asheville N.C’s Beaverdam community, this high performance custom home is designed around three pillars that are key to the future of residential construction: wellness architecture, resilience and value per square foot, a metric that provides insights for home buyers and owners about generational environmental and financial sustainability.

After suffering through extreme damage to lives and property from Hurricane Helene in 2024, Asheville residents know better than most why building homes to a higher standard – yet still affordable for the long term – is essential.

VISION House Asheville will showcase architecture, systems and products designed to provide the true value that today’s buyers appreciate: durability, safety, comfort, health and long-term affordability.

Green Builder Media’s COGNITION Smart Data found that when buyers rank what influences their decision to buy or remodel a home, by far the most important factor is safety, resilience and durability. Other important features include design, environmental impact, resale value, health and indoor air quality, and the long-term value generated by energy savings.

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Durable and Environmentally Friendly

Among the sustainable products at VISION House Asheville are several by Daltile, a manufacturer of tile, stone and countertops.

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“Daltile is proud to partner with VISION House Asheville because it showcases how exceptional design and sustainable building practices can work together to create a whole home solution,” says Josh Webb, senior account manager for Dal-Tile Custom Builder Sales.“We’re committed to creating products that deliver lasting beauty, performance and environmental responsibility.”

Daltile is a proud U.S manufacturer, and its large network throughout North America means that products can be delivered within close proximity to job sites, which reduces environmental impact and supports faster lead times and rapid response to market demand. Approximately 80% of their products are manufactured in the U.S.

“Our tile products are made from natural materials, containing no VOCs, PVCs, plastics, formaldehyde or allergens, which means better air quality and fewer allergens to contend with.” Webb says. “Their exceptional durability and long lifespan reduce maintenance, replacement costs and waste over time. We also continue to invest in responsible manufacturing practices that conserve resources, support U.S. production, and help reduce environmental impact while delivering products built to last.”

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Indoor and Outdoor Tile Products

Aligned with the VISION House Asheville goals to showcase wellness architecture, lasting value and resilience, Daltile products provide durability and sustainable manufacturing processes. Today’s buyers don’t want to contribute to a throwaway culture, and tile is one of the most enduring products they can choose.

“Daltile products were selected because they combine timeless design with exceptional durability, easy maintenance and sustainable promise,” Webb says. “Throughout the home, our tile and countertop selections deliver lasting beauty and are built to perform for years to come. The project showcases beautiful new products like Relicca and Nu Bare, alongside our trusted ONE Quartz Surfaces for durable, low-maintenance kitchen and bathroom countertops, as well as premium natural stone slabs.”

While best known for tile and, at VISION House Asheville, Daltile showcases their complete whole-home surface solutions for both indoor and outdoor applications. Daltile’s durable 2CM porcelain pavers extend the indoor design seamlessly into the outdoor living spaces to achieve the indoor-outdoor lifestyle so many people crave. The VISION House Asheville home, called Harmony, highlights the physical and mental benefits of living harmoniously with nature in a home with biophilic design and restorative environments.

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“This partnership with Green Builder Media and Alair reflects our commitment to innovation, domestic manufacturing, sustainability and providing durable products that add long-term value to the home,” Webb says.

Read more about the VISION House Asheville.