From bread bags and sawdust to a billion-dollar brand, Trex’s journey is one of relentless innovation and smart sustainability. CEO Bryan Fairbanks shares what’s next.
When it comes to innovation in the building industry, Trex is a true original. In this compelling video interview, I sat down with Bryan Fairbanks, CEO of Trex, to talk about how a company founded on recycling humble materials like bread bags and sawdust has evolved into a global sustainability powerhouse.
With over 30 years of leadership in circular manufacturing, Fairbanks credits Trex’s success to a bold culture of innovation and an unwavering commitment to performance. “You can’t use materials like this consistently unless your entire organization is built to manage variability,” he told me. “That’s what sets Trex apart.”
But the story doesn’t stop at recycled plastic. Fairbanks shares how the company is rolling out cool-to-the-touch deck boards, pushing the limits of recycled aluminum and steel in railing systems, and positioning Trex as the go-to solution for resilient, low-maintenance outdoor living. With visionary plans to capture market share from pressure-treated wood and double its position in the railing space, Trex’s future looks very green.
Want to learn more about zero carbon building? Enroll in COGNITION Academy, which has robust courses on net zero carbon building, green building fundamentals, green product essentials and green building programs like ENERGY STAR, Zero Energy Ready Homes, Indoor airPLUS, WaterSense, and HERS ratings.
And, be sure to check out the COGNITION Carbon Offsets Marketplace if you’re interested in purchasing carbon offsets to mitigate emissions from your products, projects or lifestyle.
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.
Building Product Circularity in Action
From bread bags and sawdust to a billion-dollar brand, Trex’s journey is one of relentless innovation and smart sustainability. CEO Bryan Fairbanks shares what’s next.
When it comes to innovation in the building industry, Trex is a true original. In this compelling video interview, I sat down with Bryan Fairbanks, CEO of Trex, to talk about how a company founded on recycling humble materials like bread bags and sawdust has evolved into a global sustainability powerhouse.
With over 30 years of leadership in circular manufacturing, Fairbanks credits Trex’s success to a bold culture of innovation and an unwavering commitment to performance. “You can’t use materials like this consistently unless your entire organization is built to manage variability,” he told me. “That’s what sets Trex apart.”
But the story doesn’t stop at recycled plastic. Fairbanks shares how the company is rolling out cool-to-the-touch deck boards, pushing the limits of recycled aluminum and steel in railing systems, and positioning Trex as the go-to solution for resilient, low-maintenance outdoor living. With visionary plans to capture market share from pressure-treated wood and double its position in the railing space, Trex’s future looks very green.
Click here to watch the full interview.
Want to learn more about zero carbon building? Enroll in COGNITION Academy, which has robust courses on net zero carbon building, green building fundamentals, green product essentials and green building programs like ENERGY STAR, Zero Energy Ready Homes, Indoor airPLUS, WaterSense, and HERS ratings.
And, be sure to check out the COGNITION Carbon Offsets Marketplace if you’re interested in purchasing carbon offsets to mitigate emissions from your products, projects or lifestyle.
By Sara Gutterman
As cofounder and CEO of Green Builder Media, Sara is a visionary thought leader and passionate advocate for sustainability. A former venture capitalist, she has participated in the life cycle (from funding to exit) of over 20 companies, with an emphasis on combining sustainability and profitability. She lives in Lake City, Colo., with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer. She is also on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.Also Read