ProVia’s Chance Shalosky explains why homeowners should look past first impressions and invest in exterior products that deliver long-term durability, efficiency, and resilience.
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A home’s exterior is often judged first by how it looks: the color of the roof, the style of the front door, the texture of the stone, the shape of the windows. But when homeowners are building, buying, or remodeling, those surface-level choices are only part of the story. In a conversation with Green Builder Media CEO Sara Gutterman, Chance Shalosky, Product Manager for Stone & Roofing at ProVia, explains why the smartest exterior product decisions are the ones that balance beauty with long-term performance.
“I always encourage them to go that extra layer deeper and not just how it looks,” Shalosky says. “Most products look great on day one, but the real question is how they’re going to perform over time.”
For homeowners, that means asking better questions: What is the product made of? How will it hold up to weather, impact, moisture, and UV exposure? What kind of maintenance will it require? Has it been third-party tested? What does the warranty actually cover?
Those questions are especially important as extreme weather events become more frequent,quent and homeowners think more seriously about resilience. Roofing, windows, doors, and exterior cladding form the home’s first line of defense, helping protect everything inside. Shalosky points to products like metal roofing, cool roof systems, manufactured stone, and high-performance windows and doors as examples of exterior investments that can improve comfort, reduce maintenance, and support long-term value.
The conversation also challenges the idea that affordability is only about the lowest upfront cost. “I always encourage people to zoom out and look at the total cost of ownership, not just that upfront price,” Shalosky says. Higher-performing products may cost more initially, but they can last longer, require less upkeep, reduce the risk of costly failures, and perform better over time. As Shalosky puts it, “Cheap upfront means expensive forever.”
For homeowners, the takeaway is simple: stay engaged. Ask questions. Understand not only what products are going into the home, but how they are installed and how they work together. “The homes that hold up the best are the ones where homeowners stayed engaged and made informed decisions and invested in doing it right the first time,” Shalosky says.
Samantha is able to express her passion for the environment -- both natural and built -- as the special projects manager at Green Builder Media. Prior to joining the Green Builder Media team, she worked as an order management specialist at C.A. Fortune, a consumer brands agency. She is a recent graduate of the Master in Environmental Management program at Western Colorado University with an emphasis on sustainable and resilient communities. Originally from the suburbs of Chicago, she is currently thriving in Gunnison, CO where she enjoys the surrounding geology, mountain biking, and skiing.
Building Beyond Curb Appeal
ProVia’s Chance Shalosky explains why homeowners should look past first impressions and invest in exterior products that deliver long-term durability, efficiency, and resilience.
Sponsored Content
A home’s exterior is often judged first by how it looks: the color of the roof, the style of the front door, the texture of the stone, the shape of the windows. But when homeowners are building, buying, or remodeling, those surface-level choices are only part of the story. In a conversation with Green Builder Media CEO Sara Gutterman, Chance Shalosky, Product Manager for Stone & Roofing at ProVia, explains why the smartest exterior product decisions are the ones that balance beauty with long-term performance.
“I always encourage them to go that extra layer deeper and not just how it looks,” Shalosky says. “Most products look great on day one, but the real question is how they’re going to perform over time.”
For homeowners, that means asking better questions: What is the product made of? How will it hold up to weather, impact, moisture, and UV exposure? What kind of maintenance will it require? Has it been third-party tested? What does the warranty actually cover?
Those questions are especially important as extreme weather events become more frequent,quent and homeowners think more seriously about resilience. Roofing, windows, doors, and exterior cladding form the home’s first line of defense, helping protect everything inside. Shalosky points to products like metal roofing, cool roof systems, manufactured stone, and high-performance windows and doors as examples of exterior investments that can improve comfort, reduce maintenance, and support long-term value.
The conversation also challenges the idea that affordability is only about the lowest upfront cost. “I always encourage people to zoom out and look at the total cost of ownership, not just that upfront price,” Shalosky says. Higher-performing products may cost more initially, but they can last longer, require less upkeep, reduce the risk of costly failures, and perform better over time. As Shalosky puts it, “Cheap upfront means expensive forever.”
For homeowners, the takeaway is simple: stay engaged. Ask questions. Understand not only what products are going into the home, but how they are installed and how they work together. “The homes that hold up the best are the ones where homeowners stayed engaged and made informed decisions and invested in doing it right the first time,” Shalosky says.
To learn more about how exterior products can support durability, efficiency, and resilience, watch the full conversation with ProVia.
By Samantha Carlin
Samantha is able to express her passion for the environment -- both natural and built -- as the special projects manager at Green Builder Media. Prior to joining the Green Builder Media team, she worked as an order management specialist at C.A. Fortune, a consumer brands agency. She is a recent graduate of the Master in Environmental Management program at Western Colorado University with an emphasis on sustainable and resilient communities. Originally from the suburbs of Chicago, she is currently thriving in Gunnison, CO where she enjoys the surrounding geology, mountain biking, and skiing.Also Read