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Craig Coale

Recent Posts

COGNITION Tip of the Week: Solving for Labor Shortages

Posted by Craig Coale

Dec 10, 2019 9:29:54 AM

With COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, we’re able to track essential market trends, behavioral patterns, and purchase intent across audience segments and geographies.

We keep a close eye on a wide spectrum of elements that drive the market, ranging from consumer preferences that create market pull, to innovations, codes, and building professional attitudes that drive market push.

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COGNITION Tip of the Week: Consumers Feel the Impact of Climate Change

Posted by Craig Coale

Dec 10, 2019 9:25:26 AM

With COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, we’re able to track essential market trends, behavioral patterns, and purchase intent across audience segments and geographies.

We keep a close eye on a wide spectrum of elements that drive the market, ranging from consumer preferences that create market pull, to innovations, codes, and building professional attitudes that drive market push.

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COGNITION Tip of the Week: Builder Preferences

Posted by Craig Coale

Dec 10, 2019 9:19:10 AM

With COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, we’re able to track essential market trends, behavioral patterns, and purchase intent across audience segments and geographies.

We keep a close eye on a wide spectrum of elements that drive the market, ranging from consumer preferences that create market pull, to innovations, codes, and building professional attitudes that drive market push.

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COGNITION Tip of the Week: Consumer Purchasing Power

Posted by Craig Coale

Dec 10, 2019 8:58:09 AM

With COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, we’re able to track essential market trends, behavioral patterns, and purchase intent across audience segments and geographies.

We keep a close eye on a wide spectrum of elements that drive the market, ranging from consumer preferences that create market pull, to innovations, codes, and building professional attitudes that drive market push.

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Indoor Air Quality Research

Posted by Craig Coale

Mar 13, 2015 10:03:00 AM

In April, Green Builder Media will launch a one-year content marketing campaign on Indoor Air Quality. In a recent survey, we asked our readers about the importance of indoor air quality and their preferred strategies to ensure a healthy environment.

WHEN ASKED about healthy home strategies, over two-thirds of our readers told us that they discuss mechanical ventilation solutions with their homebuyers, followed closely by low/no VOC paints and finishes.

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What Has Influence Over Your Purchasing Decisions?

Posted by Craig Coale

Aug 6, 2014 10:22:00 AM

How much influence do the following product tests, ratings, and certifications have on your selection process and purchasing decisions? 

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Green Builder Research: Sustainable Upgrades

Posted by Craig Coale

Jun 5, 2014 10:54:00 AM

Green Builder Media’s data shows that Energy-Star appliances, high-efficiency HVAC and water conservation plumbing fixtures are the top three sustainable products that are standard in new homes.


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