There are now more Millennials than Boomers—83.1 million versus 75.4 million. Ignore their housing desires at your own risk.
Millennials are not only more numerous but also more diverse than previous generations. A U.S. Census Bureau report says, 44.2 percent are “part of a minority race or ethnic group (that is, a group other than non-Hispanic, single-race white).” Diversity may add challenges to figuring out what appeals to Millennials in housing, but Lloyd Jones Capital is wooing them into apartments Realtor magazine has just weighed in on working with this biggest generation. i'll highlight a few of their findings below: