Sherwin-Williams Brings Light to Air Purifying Technology

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The company’s innovative paints can help to improve indoor air quality and sanitize surfaces 24/7.

Sherwin-Williams has been a leader in paint products for over a century, committed to innovation and providing the highest quality products to their customers, while considering environmental impacts at the same time.

The company has continuously added to their broad spectrum of paints, pushing the envelope with innovative coatings. The latest is their Living Well collection, which includes SuperPaint with Air Purifying Technology* and SuperPaint with Sanitizing Technology**.  These coatings demonstrate superior durability and meet the toughest regulations for emission of volatile organic compounds (VOCs).

Introducing the Living Well Collection

The Living Well collection focuses on indoor air quality and healthy living, adding to Sherwin-Williams’ broad assortment of paint types to fit any job, including primers, stains, and indoor and outdoor paints, all with unique specifications for certain surfaces and finishes. This collection consists of two upgraded versions of the popular SuperPaint line and palettes of carefully curated colors to invite a sense of well-being into the home.

SuperPaint with Sanitizing Technology**

A latex paint that cleans up easily with water, this product is an EPA-registered microbicidal paint, which is proven to kill 99.9% of Staph (Staphylococcus aureus), E. coli (Escherichia coli), MRSA (Methicillin-resistant Staphylococcus aureus), VRE (Vancomycin-resistant Enterococcus faecalis) and Enterobacter aerogenes on painted surfaces within two hours of exposure.

SuperPaint with Air Purifying Technology*

This line zeroes in on VOC reduction in the home. The paint includes formaldehyde-reducing technology that neutralizes VOCs from potential sources like carpet, cabinets and fabrics. It can also reduce common household odors from cooking, smoking, and pets (see product disclaimers below).

An Arizona Case Study

A whole-house remodeling project now underway will feature Living Well products prominently. Steve Easley, the owner and a building science consultant, has selected Sherwin Williams’ paints for the ReVISION House Scottsdale.

“Having used Sherwin-Williams’ paints on previous homes and been very happy with its performance, we are particularly enthusiastic about using SuperPaint with Air Purifying Technology,” Easley says. “Its ability to reduce airborne VOC concentrations from new furnishings and finishes—as well as the power to reduce odors from cooking and cleaning—will be instrumental in achieving our indoor air quality goals.”

Full Color Spectrum

It’s worth noting, however, that it wasn’t just IAQ features that attracted Easley and his partner, Susan Raterman, to this product line. Living Well  includes 540 colors specially curated to promote well-being in the home.  “I’m excited about the colors, such as Dutch Tile Blue SW 0031 and Sea Salt SW 6204, and thrilled that we’re addressing air quality issues simultaneously, says Raterman, who is an industrial hygiene consultant. “We’re also really interested in the many shades of gray offered in the collection. I’m all about the grays.”

Perhaps the easiest way to “test” colors from the Living Well collection is to order color chips or peel and stick samples. Sherwin-Williams offers 2" x 3" ColorSnap color chips delivered free of charge, via an online ordering portal at  swcolorchips.com . Customers can also order peel and stick samples at samples.sherwin-williams.com.

Sustainability in Action

Sherwin-Williams is committed to being a recognized leader in the development of sustainable processes, products and activities that preserve natural resources, protect the environment, and contribute to social improvement.

According to the company’s sustainability report, “Sherwin-Williams works across the global enterprise to improve the sustainability profile of its products throughout the entire life cycle in areas such as chemicals management, environmental footprinting, VOC emissions, and meeting or exceeding even the most stringent regulatory requirements. Our goal is to manufacture the most sustainable products in the industry.”

“The Company will continue to seek to reduce waste generation by identifying waste avoidance opportunities (e.g., reusable packaging), recycling-reuse opportunities, and alternative manufacturing and treatment approaches such as wash water reuse.”

The company reports, “In early 2019, the Sherwin-Williams Research & Development teams began developing a line of durable powder coatings, comprised of a polyester resin that contains 25% pre-consumer recycled plastic (rPET) — converting plastic waste into a sustainable, high-performing polyester resin suitable for interior or exterior use.”

Green Builder Media and Sherwin-Williams:

Green Builder Media has partnered with Sherwin-Williams on the ReVISION House Scottsdale. For Green Builder Media, selecting the right paint goes far beyond the color palette—sustainability is a baseline, and Sherwin-Williams’ innovative and environmentally friendly offerings were a good choice.

Product Disclaimers:

*Reduces VOC levels from potential sources like carpet, cabinets and fabrics and works to reduce unwanted household odors. The length of time SuperPaint® with Air Purifying Technology Interior Acrylic Latex actively reduces odors and formaldehyde depends on the concentration, the frequency of exposure and the amount of painted surface area.

**EPA registered paint that kills 99.9% of Staph (Staphylococcus aureus), E. coli (Escherichia coli), MRSA (Methicillin-resistant Staphylococcus aureus), VRE (Vancomycin-resistant Enterococcus faecalis) and Enterobacter aerogenes on painted surfaces within two hours of exposure, and continues to kill 90% of bacteria for up to four years when the integrity of the surface is maintained.