Together, We Are Inexorable

The votes are in and we have a clearer perspective of what the road ahead looks like. Our sustainability work is more important than ever—now is the time for us to step up and fulfill our duty as a group of tireless change-makers that do not shy away from any kind of challenge.

For over two decades, Green Builder Media and our partners worldwide have worked tirelessly to drive positive transformation within and beyond the building industry. Today, this work has reached a level of urgency and importance that calls for bold, uncompromising action.

Many sustainability professionals that I know are concerned about the future of climate action; distressed at the possibility of rollbacks of energy codes and emissions reduction requirements; and terrified by the possible repeal of many environmental protection initiatives.  

Yet, no matter what happens at the federal level, the sustainability movement pushes forward. Consider these empowering truths:

1. Most green building codes, regulations, and policies are developed and enforced at the municipality and state levels, allowing for tailored approaches that address the unique environmental, economic, and social needs of specific regions. Cities and states often lead the charge in green building initiatives, setting standards for emissions reductions, energy efficiency, electrification, water conservation, sustainable materials, resiliency, and indoor air quality to reduce the environmental impact of new and existing structures. This localized control empowers municipalities to respond to local climate challenges, such as water scarcity or extreme temperatures, and to drive innovation in sustainable building practices.

2. Energy efficiency saves builders and consumers money.  A growing number of large production builders are figuring out how to construct homes that are ENERGY STAR or Zero Energy Ready Home certified in order to access 45L tax rebates and incentives. Even with increased upfront investments for high performance products like HVAC systems, water heaters, appliances, lighting, insulation, and windows, builders are finding ways to make money by tapping into these incentives.  Energy-efficient homes, especially those with demand-side energy management systems, solar, and storage, yield lower monthly utility bills and higher resale value for homeowners.   

3. Renewable energy has reached a critical milestone: Solar and wind (and, in some markets, hydro) are now cheaper than fossil fuels in many regions.

This shift is due to advancements in technology, economies of scale, and declining costs of renewables and battery storage systems. Over the last decade, the cost of solar power has dropped by about 80%, while wind energy has become increasingly affordable due to larger and more efficient turbines.  

In many markets, renewable energy projects can now provide electricity at a lower cost per megawatt-hour than coal or natural gas plants. In addition, renewables come with low operating costs since, unlike fossil fuels, they don't require fuel extraction, transport, or emissions management. 

Battery storage is also advancing rapidly, making it possible to store and supply renewable energy even when the sun isn’t shining or the wind isn’t blowing.

4. Climate commitments will continue to be driven forward as aggressively as ever by progressive mayors, governors, and individuals who understand the economic, environmental, and social benefits of climate action—as well as the grave risks of inaction.  

In cities across the world, mayors are taking the lead by setting aggressive emissions targets, implementing renewable energy projects, and investing in sustainable infrastructure. Most urban centers, which account for a significant portion of global carbon emissions, are on the front lines of climate change, experiencing the direct impacts of extreme weather, sea-level rise, superstorms, flooding, wildfire, and drought. 

Many local leaders recognize that inaction is not an option, as the costs of climate inaction—disrupted economies, public health crises, and damaged ecosystems—far outweigh the investments needed to combat climate change.  

5. Businesses are also stepping up, understanding that sustainability is not only a moral duty but also a strategic advantage. Companies across sectors are setting net-zero goals, reducing emissions, and investing in clean technologies to future-proof their operations. Many companies realize that consumers, investors, and employees increasingly value corporate social and environmental responsibility, which drives brand loyalty, enhances reputation, and attracts top talent.  

6. At the individual level, people are increasingly adopting sustainable practices in their homes and daily lives, reducing waste, conserving energy, and choosing eco-friendly products. Public support for climate action has never been higher, and communities are pushing for stronger policies and solutions that address the climate crisis head-on.

Together, these forces are creating a powerful coalition that is accelerating the transition to a low-carbon economy. While federal policies are important, local leadership and community commitment are crucial to reaching climate goals, proving that climate action is as much a grassroots movement as it is a policy imperative.

If we remain steadfast in our journey, choosing progress day after day, we will continue to build momentum for climate action. Now more than ever, it is essential that we serve as the unwavering force behind the sustainability movement.

Together, we are inexorable. 

Interested in learning more? Green Builder Media’s COGNITION Academy has robust courses on net zero carbon building, green building fundamentals, green product essentials and green building program like ENERGY STAR, Zero Energy Ready Homes, Indoor airPLUS, WaterSense, and HERS ratings. Visit the COGNITION Academy microsite to enroll today!

Check out the COGNITION Carbon Offsets Marketplace if you’re interested in purchasing carbon offsets to mitigate emissions from your products, projects, or lifestyle.