Millennial Showhouse Launches in Austin
What do millennials want when it comes to housing? Follow along with us as we follow a millennial influencer on her quest for the perfect house.
Meet Tiana Cooper. This 30-something lifestyle blogger is based in Austin. She is navigating the exciting but tricky process of home buying.
Cooper approached Green Builder Media to get insights and pro advice on how to make the best home-buying decisions possible, and thus the VISION House Austin was born! This show home offers a rare, up-close look at how millennials view the home shopping, buying, and renovating processes.
Cooper is bringing their home search story to ardent Gen Z and millennial followers of her popular blog and insta eatlivetravelbreathe. She regales followers with glimpses of her life as a luxury traveler, gourmet foodie, and full-time adventurer.
When she decided to buy a new home, she got help from HGTV’s House Hunters, the unscripted TV series that follows people as they hunt for a new house. Join us as we pick up the story thread where the House Hunters episode leaves off.
- Green Builder Media’s cadre of in-house experts, including the Green Builder himself, Ron Jones, building science expert and editor in chief Matt Power, and sustainability maven and CEO Sara Gutterman
- CR Herro, Vice President of Innovation for Meritage Homes, will lead a video walkthrough of the couple’s new house to help them make the best performance and sustainability decisions possible in a remodeling scenario.
- Studio C² Architecture + Planning is slated to help the couple realize their lifestyle and design goals. The couple desires the popular modern farmhouse look with an emphasis on the outdoor living space, including a pool.
Via raw videos, blog posts, and social media content, Tiana will show what actually goes into creating a sustainable, beautiful, comfortable home. Get real insights into how these millennials think about “home” and what their followers—the present and future home buyers of America—latch on to, talk about, share, covet, and copy.