Green Builder Media Expands Builder Services

As Green Builder Media enters our 20^th year, we’re rolling out new offerings to better serve the builder community and making strategic hires to support our growth.

As North America’s premier media company focused exclusively on green building and sustainable development, we’ve spent the last 20 years driving positive change in the built environment—one project, one innovation, and one idea at a time.

We’ve never been more excited about the future. Despite roadblocks at the federal level, most green building codes, regulations, and policies are formulated at a municipal and state level. Cities and states from coast to coast—particularly ones that have set aggressive carbon reduction goals by 2030—are driving momentum for sustainability that is virtually unstoppable. 

Combine that dynamic with mushrooming consumer demand—especially from Millennials and Gen Zs—and sustainability is inevitable…and good business.

The builder community increasingly recognizes that sustainability is more than a baseline consumer demand. It also reduces risk, bolsters supply chains, and future-proofs businesses. 

In response, Green Builder Media has expanded our Builder Services division to include a comprehensive menu of services that enable builders to make more informed decisions and grow their businesses, such as:

• COGNITION Smart Data: advanced market intelligence about consumer needs, insights and sustainability trends, enabling builders to make informed decisions about marketing, sales, competitive positioning, and product selection.
• COGNITION Academy: robust sustainability training and education for builders using a sophisticated AI-based Learning Management System (LMS). 
• Custom Content: created by Green Builder Media’s award-winning editorial team to help builders optimize messaging and drive purchase intent.
• Carbon Offsets: high-quality, science-backed carbon offsets that allow builders to enhance competitive positioning by delivering net zero carbon homes.
• Strategic Consulting: Green Builder Media’s internationally esteemed sustainability experts provide insights, recommendations, and advisory services based on decades of experience.

Jay at the Helm

To lead the expansion of our builder services division, we’re thrilled to welcome Jay McKenzie as our new Head of Builder Partnerships—a seasoned industry expert with 25 years of experience helping builders market and sell new homes. With a deep passion for innovation and sustainability, Jay brings a strategic vision that will benefit Green Builder Media and our builder partners. 

“First and foremost, I believe in Green Builder Media’s mission,” Jay asserts. “The most important work I can do right now is help builders create a better built environment.” 

Jay’s background is as impressive as it is impactful. From his Publisher role at Professional Builder to his tenure at BDX and Zonda, his expertise in developing data-driven marketing strategies and effective consumer-focused assets for builders is second to none. 

Now, Jay is ready to leverage his experience to create real-world sustainability solutions for builders navigating today’s challenges. He recognizes the massive shift happening in homebuilding. “Today’s dominant generations of new homebuyers are demanding greener, more sustainable homes, and builders must evolve to meet their expectations,” he states. Jay sees Green Builder Media as uniquely positioned to bridge the gap between industry demands and consumer priorities.

“I think it all starts with COGNITION Smart Data… real-time, rich data to understand consumer perceptions and needs as they shift dramatically,” Jay insists. “COGNITION gives builders a real-time pulse on market trends, allowing them to stay ahead of changing buyer expectations.”

“I’m also really excited about Cognition Academy, a state-of-the-art learning management system that allows us to deliver mobile-first, cloud-based training—even in the field, without Wi-Fi. This interactive, cutting-edge training platform ensures that builders and trade partners can articulate and sell the value of green, sustainable homes with confidence.”

Jay’s goal is to grow Green Builder Media’s ability to provide robust content and consumer engagement to builders—particularly in model homes, sales centers, and design centers—providing engaging, educational experiences for homebuyers.

“One of the things I think our builders need the most is guidance to knit it all together,” he says. “From decarbonization strategies to corporate sustainability initiatives, Green Builder Media’s consulting services help builders create fully integrated, future-proofed solutions.”

We look forward to working with Jay to expand our Builder Services division. This bold new chapter will help builders navigate the ever-evolving landscape of sustainability, performance, and consumer expectations.

Check out the full interview with Jay and stay tuned for more insights from him and our team as we continue to push the boundaries of sustainable homebuilding.