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What Has Infuence Over Your Purchasing Decisions?

Posted by Craig Coale

Aug 6, 2014 10:22:30 AM

How much influence do the following product tests, ratings, and certifications have on your selection process and purchasing decisions? 

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Posted by Christina B. Farnsworth

Apr 8, 2014 2:49:00 PM

Is bamboo really green, or are we being bamboozled with greenwashing?

Bamboo is grass, that was once best known here in the United States for panda food and fishing rods.

A study brought to our attention on the Norwood blog reports on a Dovetail Partners study that criticises and recommends closer scrutiny of what has become the bamboo industry.

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Are We Using the “Right” Building Product? Part II

Posted by Mike Collignon

Oct 22, 2013 2:17:00 PM

Is “Greenwashing” Dead?

Often, salespeople will only provide standard marketing materials or point to their Web site as a source of their information, which won’t have any readily available documentation to back up their claims.

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Green Washing Away Our Future

Posted by Matt Power

Apr 28, 2010 11:32:00 AM

Companies that are weakening the green brand with false claims, self certification and hype are doing a disservice to every firm that's trying to do the right thing.

IMAGINE FOR A MOMENT THAT YOU'RE TRANSPORTED TO A PARALLEL UNIVERSE where "good, clean living" is seen as the best way to save the planet from cultural anarchy. You're not a big believer. In fact, you’re about to get remarried for the third time. But there’s a snag: Your wife’s family insists that only someone “pure of heart” may marry their daughter. They ask that you be tested and certified by an uninterested party on issues of honesty, financial management and piety. But instead, you decide to write your own test, and have one of your employees tally your score. Not surprisingly, you pass with flying colors. In fact, you're recommended as a contestant for the popular "Who's the Cleanest of Them All" game show.

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Fooling the Masses: The Power of Greenwashing

Posted by Matt Power

Mar 7, 2010 4:05:00 PM

A study of 30,000 consumers finds that their perceptions of which companies have the best environmental processes often have nothing to do with reality--and everything to do with clever marketing.

WHEN NEW SCIENTIST asked consumers to rate the environmental efforts of companies in various industries, they expected some gap between perception and reality. But some of the gaps turned out to more like chasms. To establish the size of those chasms, the researchers compared consumer attitudes with a database from, ranking the environmental attributes of hundreds of

companies (full methodology is HERE.) When we checked on the Trucost site, it appears that Newsweek is now selling those results as an expensive database.

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