GUMPTION. ITS'S NOT A WORD you hear every day. Not in the modern vernacular, for sure. Sounds outdated, almost—I don’t know—hillbilly. But Webster defines it as: “initiative, aggressiveness, resourcefulness,” and then adds, “courage, spunk, guts.”
In my experience, it takes gumption to execute a project that merits national award consideration, let alone make the judges agree. It has a lot to do with presentation. There is no substitute for great images and a clear, thoughtful narrative. After all, it would be impossible for judges to physically visit dozens of entries that come from all around the country, so you have to be part storyteller in order to make yours stand out from the pack.