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Ron Jones

Ron Jones, Co-Founder and President of Green Builder® Media, is recognized as one of the fathers of the green building movement. Instrumental in establishing guidelines and programs through NAHB, USGBC and a variety of regional initiatives, he has more recently worked with the International Code Council in the development of both the National Green Building Standard (ICC 700) and the International Green Construction Code. He is the charter chairman of the Green Builder Coalition, a grassroots non-profit advocacy group whose goal is to promote integrity in the building industry, and beyond, in an effort to return balance and harmony to the relationship between the built environment and the natural one. A recognized author and keynote speaker on four continents, his industry credentials and leadership experience, combined with his inspirational message and “take no prisoners” style, make him a high-demand presenter for conferences and events of all kinds.

Recent Posts

The Beauty of Choice

Posted by Ron Jones

Jun 8, 2017 9:47:27 AM

"The question is not what you look at, but what you see.”

When he wrote those words in the mid-19th century, Henry David Thoreau was possibly suggesting that beauty is indeed in the eye of the beholder. But perhaps he also meant that each of us is seeking what satisfies us the most, not necessarily what appeals to the greatest number of our neighbors.

It may be fair to say that for the most part humans are social creatures. Additionally, probably few other species are so specialized and as interdependent as people, which has a good deal to do with how we are able to avail ourselves of a seemingly endless set of options to choose from in our daily lives.

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Mandates and ‘Moving the Needle’

Posted by Ron Jones

May 11, 2017 10:27:40 AM

The current special products edition of Green Builder magazine has me thinking about the topic of building products in general, and an incident that took place at a meeting of the Executive Committee (now called the Executive Board) of the National Association of Home Builders a few years back in Milwaukee.

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A Deeper Shade of Green

Posted by Ron Jones

May 1, 2017 10:39:11 AM

We are quite proud of the fact that green implies a sincere commitment to the natural environment, as well as an awareness and concern for social issues that are directly affected by the shelter industry. But there is so much more to the whole concept of green.

I enjoyed reading and learning about the amazing projects featured in the March/April 2017 issue of Green Builder, highlighting our annual green home award winners, and perusing the lists of outstanding building materials, products and systems that these extraordinary builders and designers have employed in their entries. But I can’t help but shake my head and privately chuckle in amusement, as well.

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The Revenge of the Dinosaurs

Posted by Ron Jones

Apr 13, 2017 12:00:00 AM

Make no mistake, the all-out assault on virtually every form of regulation and government oversight by the current Administration and its lackeys in recent weeks is part of a larger ideological war that is being waged—a war on being forced to take responsibility and be subjected to accountability.

Being held responsible and accountable for waste, pollution, environmental degradation, social exploitation, and unethical business practices gets in the way of generating maximum profits, but there is even more to it. For those whose mantra has become the endless condemnation of “onerous” regulations and the call for the demise of “government overreach,” the fundamental, gut-level resentment of “being told what to do” has been festering for a long, long time, just itching for a chance to boil to the surface and erupt.

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Don’t Be Afraid of the Dark

Posted by Ron Jones

Jan 12, 2017 10:03:54 AM

Some years ago, a good friend of mine went to the trouble and expense of finding an out-of-print copy of collected works by the great American poet Wendell Berry. He then made it into a gift to me.

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Sustainability Symposium: Final Day for Early Bird Discount

Posted by Ron Jones

Nov 30, 2016 4:56:30 PM

There is more to Orlando than theme parks and trade shows. Our upcoming Sustainability Symposium on January 9, 2017 provides an opportunity to be a part of the solution.

Hardly a week passes when I don’t receive one or more promotional messages inviting me to sign up for some industry event or another that promises groundbreaking opportunities to join my peers and “learn from the experts”. 

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A Reality Check, Anyone?

Posted by Ron Jones

Sep 15, 2016 1:03:47 PM

The only thing as bewildering as the endless parade of behemoth footprint projects offered under the TNAH program is this stale and disingenuous justification coughed up in each and every cycle to explain them.

One year ago, in the September 2015 edition of Green Builder, I employed this column to draw attention to the issue of house size. In the process, I called out the then newly announced “official” NAHB show home, The New American Home (TNAH), which was set to open during the January 2017 Design & Construction Week trade show in Orlando, Fla.

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A New Front Opens in the Code Battles

Posted by Ron Jones

Jun 23, 2016 8:08:25 AM

The confrontation over resilient construction practices is just a continuation of the age-old battle between those who search for ways to maximize short term profits versus those who choose to deliver lasting value.

Another battlefront is taking shape on the already crowded fields of conflict that define the relationship between the regulatory sector and the homebuilding industry.  This is in no way intended to suggest that the ongoing battles around energy codes, proposed fire sprinkler mandates, storm water management, wetlands designations, silica rules, endangered species, updated overtime compensation requirements, and a host of others have been resolved, or that they have even been quieted significantly.  We simply have another brewing fight to add to the list…the call for more resilient buildings.

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No More Excuses

Posted by Ron Jones

Jun 2, 2016 10:21:35 AM

Builders need to take responsibility for their own standards of quality and performance.

These days, the bulk of communication and commentary emanating from the predictable homebuilding industry sources, as well as the trade media that pander to those same organizations, appears reflective of a well-choreographed, strategic campaign to rally anyone who will listen to take up arms against the evils of regulation.

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The Weakest Link

Posted by Ron Jones

Mar 25, 2016 12:23:15 PM

Most conversations with manufacturers about how to reach potential customers had little to do with even the most basic understanding of the industry.

BACK IN 2005 when we founded Green Builder Media, I was so naïve to believe that the doors to marketers at building products manufacturers and those who provide services to the residential construction industry would swing wide open when they saw us coming.

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Building Cathedrals

Posted by Ron Jones

Mar 22, 2016 10:43:56 AM

OVER THE YEARS, I have always enjoyed learning about the building of the great cathedrals through accounts provided by a variety of sources, from historical novels to television documentaries. The stories of soaring imagination and vision, amazing engineering and unbelievable physical exertion must thrill and inspire anyone who has any kind of role in the art and science of building.

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Sending a Message—The Homebuilding Industry's Keynote Choices

Posted by Ron Jones

Jan 14, 2016 10:21:55 AM

Has the building industry simply turned its back on issues like climate change, rapidly evolving technologies, emerging regulations, labor and materials, plus the economic uncertainties of building in the year to come?

Soon the 2016 edition of Design & Construction Week will be underway in Las Vegas just a little more than a week after the conclusion of the 2016 CES, the annual event produced by the Consumer Technologies Association, which was also held in Las Vegas.

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The Preemptive Paranoia Playbook

Posted by Ron Jones

Jan 5, 2016 12:53:38 PM

Is anyone besides me already up to here with the constant stream of media coverage given to the 2016 presidential races? Am I the only one who is actually left less interested by all the egos, the posturing, the schoolyard bickering, the lack of substance?

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