In today’s volatile market, gut instinct doesn’t cut it. If you want to drive sales, outpace competitors, and stay relevant with today’s climate-conscious buyers, you need more than a hunch—you need real-time data that moves the needle.
COGNITION Smart Data, Green Builder Media’s pioneering suite of market intelligence and data services, uses cutting-edge cognitive learning technology to deliver the insights you need to align products, messaging, and innovation with what homebuyers actually want.
COGNITION is the only market insights platform specifically engineered for the building industry’s sustainability transformation. We track evolving consumer behaviors, emerging technologies, policy shifts, competitive benchmarks, and market demand signals so you can adjust faster, sell smarter, and grow revenue—confidently.
When you know exactly where the market is going, you stop reacting and start leading.
Real-Time Market Intelligence
Access bi-weekly COGNITION Hot Takes with continuously updated insights about buyer trends, regulatory changes, product adoption, and design preferences—from electrification and decarbonization to resiliency and healthy home technologies.
Deep-Dive Research Reports
Receive monthly COGNITION long-form reports, covering everything from embodied carbon to generational housing preferences and smart tech expectations, including analysis and interpretation of the data that will help you make more informed decision making.
Quarterly Briefings
Stay ahead with exclusive, subscriber-only virtual presentations that deliver the latest proprietary insights, trend analyses, and strategic forecasts to inform your planning and decision-making.
Lead-Generating Insights
Understand what drives homebuyer decisions and builder investments so you can align your offerings and messaging for maximum impact.
A Direct Line to the Future of Housing
From AI and advanced materials to the rise of regenerative homes, COGNITION is your early warning system for disruption—and your roadmap for opportunity.
Annual Subscription paid monthly - 12 payments of $1,500.00
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Annual Subscription paid annually - 1 payment of $16,200.00
