Know What the Housing Market Will Want Next

Stop reacting to the market. Start seeing where it’s going.

Designed by housing industry leaders with decades of experience, COGNITION Smart Data is a decision making tool and opportunity identification engine that connects market data to homeowner demand, builder adoption, affordability pressures, rebates and incentives, media signals, and product intelligence.

COGNITION empowers professional teams to identify where market opportunity is forming, why it matters, what evidence supports it, and what action should come next.

What Can the COGNITION Smart Data Subscriber Portal Tell You?

What homeowners want—and what they'll pay more for
What builders are adopting and specifying
Where permits and construction activity are moving
Which products and materials are gaining traction
How rebates, incentives and policy are changing the equation
What’s happening with utility rates, solar and storage
Which economic and market signals could affect demand
What emerging trends deserve your attention now

Who Was This Powerful Portal Built For?

Builders & Developers ready to differentiate with data-backed intelligence
Product Manufacturers looking to understand market drivers and optimize product positioning
Architects & Specifiers seeking to future-proof projects with sustainable solutions
Marketers, Agencies, & Strategists aiming to optimize communication with today’s climate-conscious customer

How Do I Get Started Right Now?

COGNITION isn’t a static report or a snapshot in time. It's a continuously updating market intelligence portal, delivering real-time data, fresh signals, emerging trends, proprietary insights, and actionable opportunities as the housing market evolves.

Track shifting buyer priorities. See what builders are adopting. Find rebates and incentives. Sharpen messaging around what’s actually moving customers. Spot emerging market whitespace before your competitors do.

And you’re never navigating the data alone. Every subscription includes direct access to Green Builder Media’s expert analyst team, giving you consultancy-level guidance without the consultancy-level price tag.

Choose from three flexible COGNITION subscription tiers and customize the platform to fit your business.

Learn about pricing and discover how COGNITION will grow your company!

Use this form to book a demo.

Fair Use & Content Sharing: COGNITION Smart Data content—including reports, charts, graphics, and visualizations—is provided for informational and internal business purposes. Users may reference, cite, or share excerpts of COGNITION content in presentations, academic work, or internal communications with proper attribution to Green Builder Media. Reproduction or redistribution of full reports, datasets, or proprietary dashboards without written permission is not permitted.