What if you and your team had the buyer in mind? What if you were thinking about systemization? A strategic lens would prioritize sustainability and more efficient performance so that the house can pay the owner back over time, a critical component of today’s homebuyer thinking.
Our COGNITION Smart Data report shows that 43% of buyers see high-performance performance homes as a way to save on long term costs. Buyers are calculating all the externalities of homeownership and maintenance to be smart about their purchase.
With escalating taxes, insurance, and utility costs, it’s time to shift to a building model that can be promoted as lower cost long-term term following our Value Per Square Foot housing metric. Demonstrating those cost savings can be done in a design center with demonstrations, videos and other visuals that show the thoughtful design of your homes along with data that would quantify long term savings.
This is what buyers need and want to hear today – what are you waiting for?
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